Ohio-based Amp Electric Vehicles may not have the newest concept vehicles at the 2012 North American International Auto Show in Detroit, but it did bring in a big politician: Senator Sherrod Brown (D-OH, pictured), who touted the work that Amp is doing by converting two SUV models – the Jeep Grand Cherokee and the Mercedes-Benz ML – to electric drive. Amp also announced the price for the electric Jeep, $57,400, and the first dealer who will sell the two electric SUVs, Dana Hackney of Mercedes-Benz of Cincinnati. Brown said today's announcements we're "good news for Ohio." The two vehicles will be converted at Amp's engineering and production facility in Loveland, OH.

Amp founder and president Steve Burns kept the Ohio-centric messaging going by saying that, "We think cars should be built in the midwest, not in California," a not-so-subtle stab at Tesla Motors, which will also sell an EV for $57,400: the base level Model S. Burns later said that Amp isn't directly competing with Tesla, but that there is a subset of the people who may buy an electric sedan who would be interested in an SUV. The question, of course, is whether they will want an Amped Jeep, for which you can place an order today and with first deliveries scheduled for this fall, or if they will wait for the Tesla Model X, to be unveiled February 9th. We'll have a Quick Spin drive report of the two Amp vehicles up soon.
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AMP Announces All Electric Jeep Grand Cherokee, Pricing and First Dealer

An all Electric Jeep Grand Cherokee SUV was introduced by AMP at the 2012 North American International Auto Show in Detroit - Introductory Pricing was Announced- Initial AMP dealer named - First deliveries projected for North America beginning in Fall of 2012

DETROIT, Jan. 9, 2012 /PRNewswire/ -- AMP Electric Vehicles (OTCBB and OTCQB: AMPD), an electric vehicle company, specializing in truck conversions, today expanded its product line with their all-electric AMP Jeep Grand Cherokee.

The unveiling of the AMP all-electric Jeep occurred today at the 2012 North American International Auto Show (NAIAS) in Detroit. A running prototype of the groundbreaking EV was on-hand for test drives on the Ride & Drive track.

AMP announced an introductory price starting at $57,400 for the all-electric Jeep Grand Cherokee. The new model is expected to attract both retail customers and fleet users who desire to take a public position on zero emissions. First deliveries of fully validated vehicles are projected for this fall.

First Dealer Introduced
In an event at the Detroit Auto Show that included U.S. Senator Sherrod Brown of Ohio, AMP introduced its first dealer, Dana Hackney, a multi-line dealer from Cincinnati, Ohio.

"I'm very excited to be the first dealer and to be on the ground floor to take advantage of this great business opportunity in the emerging electric vehicle industry," said Mr. Hackney. "We are seeing increasing demand for EVs from retail and fleet buyers and our team is very pleased to be able to satisfy these customers."

The company also announced that it would immediately begin to take reservations for the AMP Grand Cherokee EV from fleet and retail customers online at www.ampelectricvehicles.com.

"With the addition of the AMP Jeep EV to our product line-up we are continuing our strategy of beginning with an already great vehicle which we then electrify for retail and fleet customers who are looking for a zero emission vehicle and in this case maintain the benefits of an up-level SUV package. Beginning our association with our first dealer, Mr. Hackney, who is a well respected leader in customer satisfaction and innovation, marks a very important milestone in AMP's history," said Jim Taylor, AMP CEO.

Production of AMP's Jeep Grand Cherokee EV will be done at the company's Engineering and Production facility in Loveland, Ohio.

About AMP Holding Inc.
AMP was founded in 2007 by entrepreneurs who have created several hi-tech companies. Currently, the AMP team is comprised of top automotive industry veterans and business executives. AMP's first all electric demonstration models were the Saturn Sky and the Chevrolet Equinox. Since its inception, AMP's unique electrification technology has proven to be an idea that has generated an extreme amount of interest, with inquiries coming from around the world. AMP's intent is to electrify a range of OEM SUVs as well as fleet passenger and delivery truck vehicles, and expects to announce new model additions in 2012. The Company expects its vehicle electrification technology will provide new solutions to America's energy demands.

To learn more, visit the AMP website at www.ampelectricvehicles.com .

About the North American International Auto Show
Entering its 24th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most – up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.

Forward-Looking Statements
Certain statements contained in this press release may constitute "forward-looking statements". Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors as disclosed in our filings with the Securities and Exchange Commission located at their website (http://www.sec.gov). In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic conditions, and governmental and public policy changes. The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of the press release.


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  • 23 Comments
      EZEE
      • 6 Months Ago
      I was thinking about Paul's comment below (worst conversion ever) and thought about having an electric SUV, and think, the grand Cherokee is a bad idea. Here's why... The grand Cherokee does have good, off road capabilities. Nothing wrong with that, but something few people use. Most people use their SUV's as people movers, which is fine if that is what they want (not offering opinion in practicality), but this means beefed up suspension, and other items that weight a lot. Also, it is not very aerodynamic. In and ICE you can fix this with a taller gear and a bigger gas tank. By choosing this as an electric, you have something that is unnecessarily heavy, and boxy in shape. Not trying to channel my inner Dan, but, the Model X has much more promise, or base something on a car and work on the weight and shape. Even my old Ranger only varies from 20mpg - 24mpg - shaped like a brick... Oh - hey Dan - did you see someone else did a 'happy Dan' rating of the new caddy? :D
      Nick
      • 6 Months Ago
      Is the $57,400 price tag just for the conversion, or does it include the Jeep? Is it the top-level Jeep, or the base model?
      Rob Mahrt
      • 6 Months Ago
      Found on the Amp website... General Specifications: Final assembly location: Loveland, OH Range: Estimated 80-100 miles Battery System: Lithium Iron Phosphate Total battery capacity: 37.6 kWh Motors: Two rear-mounted Remy AC motors; 152 kW Transmission: None; electric motors are direct drive Estimated cost to fully charge vehicle: $3 to $4 (based on nationwide average cost of $0.10 per kWh) 0-60 acceleration: Under 10 seconds Passenger room and cargo room: Unchanged; no compromise from gas model All the original factory accessories maintained
        PR
        • 6 Months Ago
        @Rob Mahrt
        We don't have any firm Model X specs yet, but if they are anything like the Model S specs, Amp is screwed the minute Tesla starts Model X sales. Same for Toyota RAV4 EV. Best of luck to AMP, but unless Fiat buys them and pulls them in-house and gets serious, this isn't looking good.
          EZEE
          • 6 Months Ago
          @PR
          Are you saying tha rav4 will succeed or fail once the model X is out? I thought the rav4 was going to use the tesla system, so to me that would make the rav4potentially the best thing out there...
          EZEE
          • 6 Months Ago
          @PR
          Ford should have gone tesla for he focus instead of manga. If it is going to be expensive, well, make it go 200 miles! :)
          JakeY
          • 6 Months Ago
          @PR
          @EZEE I think the Model X will blow the RAV4-EV out of the water on specs (simply because the RAV4 EV is basically like the base version of the Model X, while you can likely option up the Model X to have a lot more range/power/performance/luxury). It'll all ride on the pricing. Tesla is planning the Model X as a luxury SUV, while the RAV4-EV is more just an electric version of the normal RAV4-EV. So I expect the RAV4-EV will cost less.
          PR
          • 6 Months Ago
          @PR
          EZEE -- I'm predicting that the Tesla Model X and the Toyota RAV4 EV will be more successful selling to the two different markets than the two AMP products. The RAV4 is likely to be more down market considering it is based upon a more downmarket RAV4 gasser, while the Model X is likely to be more up-market considering it is based upon a more upmarket Model S. It's too early to know until we get real stats on range, battery, price, etc. But I'm making a semi-educated guess that the Model X and the RAV4 EV will both be better values for the money than the AMP converted Jeep and the AMP converted Mercedes. I'm making a semi-educated guess that the RAV4 EV won't compete directly with the Model X any more than the Toyota RAV4 gasser competes with a Lexus SUV. But the RAV4 gasser should do well against the AMP Jeep, and the Model X should do well against the AMP Mercedes conversion.
          mapoftazifosho
          • 6 Months Ago
          @PR
          And such is the risk you take in the "free-market" US economy...
          EZEE
          • 6 Months Ago
          @PR
          But...to back up your point, the price, range, and numbers really aren't bad - for now. If the model X has a 200 - 300 mile range...well, nice knowing you amp...
      harlanx6
      • 6 Months Ago
      Couldn't care less about the electric Grand Cherokee. How much is the new diesel Grand Cherokee going to sell for, because that is a practical car for all of fly over country?
      methos1999
      • 6 Months Ago
      I'm not seeing the comparison here - Tesla is designing & building vehicles from scratch and are therefore an OEM. Amp is doing conversions and still needs an OEM to do the bulk of chassis & suspension (ie crash testing) work. Have they cut a deal with OEMs for rolling chassis? If not, what are they doing with the existing engines & transmissions (and staying profitable)?
      EZEE
      • 6 Months Ago
      How far does it go, how long does it take to charge? Come on ABG... $57K is not bad if it goes far enough (when comparing to other EV's, and the price of a Jeep). Any article without even an estimate is a bit 'lacking' - seeing as distance on a charge is a rather important thing. At the very least, put the size of the motor and battery packs - some smarter than me person here will take a stab at it...
      JeremyD
      • 6 Months Ago
      "We think cars should be built in the midwest, not in California" Where in the midwest I wonder... in perhaps the areas where they will be used most, like Colorado? Unlikely but I can dream cant I? As far as the Jeep goes, I like it! And that says a lot considering that I am no fan of Chrysler products. Price is right too.
        JeremyD
        • 6 Months Ago
        @JeremyD
        Yes, I realize that by "mid-west" they mean OH, i was being somewhat facetious... but it would be nice to have a local EV builder/converter.
        Spec
        • 6 Months Ago
        @JeremyD
        What is wrong with California? Don't fan the flames of inter-state animosity you jerk, Steve Burns. Sounds like a desperate attempt at getting state subsidies.
      Letstakeawalk
      • 6 Months Ago
      That is a great price. I hope Amp does well with these conversions!
      Marco Polo
      • 6 Months Ago
      I agree with Ezee, what is the real point of an SUV, with no off-road capacity? I suppose there are those who love the image or shape of these unsuitable vehicles, so I suppose an EV version is better than an ICE. For the last two years I have owned an LEVRR. This is an EV conversion of the top-of-the-line Range Rover. It retains and in some ways exceeds the excellent off road capacity of the original ICE version. With a 200 + mile range, the LEVRR is a real, rural use, off road vehicle. Conversions, (even UK conversions) can not only work, but if done well, exceed the original. So, why didn't AMP, offer a 4x4, off-road capable version of the EV Jeep Grand Cherokee?
        EVnerdGene
        • 6 Months Ago
        @Marco Polo
        FUVs are not about off-roading. Me big he-man - mine bigger than yours.
      JeremyD
      • 6 Months Ago
      Colorado's EV subsidies (for consumers, not manufacturers obviously) were an attempt to get more EVs on the road here... failed miserably. As far as I can tell people dont want free money. This also seems to be the last place on the planet that anyone sells or buys EVs. Have seen one volt, at a dealership, thats it... lame.
      paulwesterberg
      • 6 Months Ago
      Worst conversion platform ever.
        PR
        • 6 Months Ago
        @paulwesterberg
        I thought converting a trans-camaro to a 4X4 was the worst conversion platform ever... *grin* http://www.youtube.com/watch?v=L3MdqzzzCOU
        Dan Frederiksen
        • 6 Months Ago
        @paulwesterberg
        nah electric H1 still takes the cake
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