Lincoln will debut its redesigned 2013 MKZ on Tuesday morning at the Detroit Auto Show, but it's starting the strip tease today by posting a photo of what appears to be the car's rear deck lid and full-width tail-lamp on its Facebook page. The new MKZ will be a real test for how committed Ford is to differentiating Lincoln products from the Blue Oval-badged vehicles with which they share so many parts. We've already shown you a sneak peek of the 2013 Ford Fusion, which will be fully revealed first thing on Monday morning at the Detroit show. We'll have to wait until Tuesday morning, however, to find out how differentiated these two sister cars ultimately are.


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  • 69 Comments
      chris
      • 2 Years Ago
      The unveiling of this back in July showcased the new MKZ and the other refreshed Lincoln's which were revealed a few months back. After the presentation everyone mobbed the MKZ. Everyone couldn't believe it was a Lincoln, they thought it was a Punk'd episod...haha..You couldn't even sit in it without waiting as every available seat inside was filled. Back then we were seeing a real rough version of it, looking forward to the Auto Show cleaned up version.
      inthelv
      • 2 Years Ago
      TThe stupid naming system has to go. Lincoln should stop it. No one knows which is which and MKXTLS or whatever is just some marketing firms idea of what is hip and now....in 1992.
      john m
      • 2 Years Ago
      Oh... and I do agree BIGTIME that the naming system that Lincoln has is total crap! A huge marketing flop really. We car guys can figure out most of the models I'm sure but we're the minority. Ask the average joe on the street what they think of the latest Lincoln MkS and what do you think their answer will be? Mk stands for the old "mark" name as in Mark IV (mark 4). The "Mark" nomenclature does'nt exsist anymore so what's the purpose of Mk now? The "Z" stands for Zephyr which does'nt exist anymore. The "S" stands for sedan. Does'nt Lincoln have 2 sedans? Ask the average joe which one is the Zep... uuhhh... I mean which one is the Z and which one is the S. He's gonna look at both and say, I don't care, they're both ugly. The "T" used to be truck, as in hideously stupid Lincoln pickup truck but now stands for glorified station wagon. MkX is the ONLY one that kinda sorta makes sense. The X stands for Crossover. But since the rest of the naming system DOES'NT make ANY sense, people are'nt going to be sure about it. OH... and then there's the, I'd rather be poked in the eye while somebody drops a 500 pound anvil on my foot than look at it, NAVIGATOR. Where the heck does THAT fall into Lincolns moronic naming system? This is NOT good advertising! This is NOT good marketing! If the GENERAL public can't put a face to a name (automotively speaking), then they are'nt going to remember come purchase time and will go with another recognized brand/model. Some people out there might think the old ways of doing things are the way to go and that people should just suck it up and deal with it. That is EXACTLY the mentality that got Lincoln in MASSIVE trouble in the first place. If they really want to hit a homerun, Licoln should, in addition to making a product that everyone wants, should also make names that people can remember!
        Dane Grant
        • 2 Years Ago
        @john m
        I say good man, you got it... I don't get the names... MKXZSR....
      Pope Digg VIII
      • 2 Years Ago
      Full length neon light ala Mark VIII?
        Brian
        • 2 Years Ago
        @Pope Digg VIII
        I was thinking the same thing but you beat me to it!
      dohc73
      • 2 Years Ago
      OMG, the interior is nothing to get excited over either: http://1.bp.blogspot.com/-rT2C_fuP7Tc/TwsgFJrzf7I/AAAAAAAGVEQ/xbwC4i1V6gA/s1600/Lincoln-MKZ-Concept-03.jpg
      Mike J
      • 2 Years Ago
      Cadillac has a V6 in the ATS and the CTS. The 2013 Azera has a V6. If you put a Turbo 4 and no V6 option then it will fail from the word go.
      dohc73
      • 2 Years Ago
      It might look different than Ford, but that's not a promise it'll look good. If this is any evidence, then I don't know what else to say: http://carscoop.blogspot.com/2012/01/2012-naias-early-reveal-for-lincoln-mkz.html
      Hazdaz
      • 2 Years Ago
      This car BETTER be good. Ford has been letting Lincoln languish for far too long. Even if its just a rebodied FWD Fusion/Mondeo, they need something, ANYTHING, new and exciting to show buyers that they are serious. They need to start with a FWD car like this, and then get a RWD or AWD flagship out there within the next couple of years. Without that, they will continue to be considered an also-ran in the luxury car game. They need to follow Cadillac's lead and not just beat around the bushes of the luxury segment, but actually head right into the middle of it with a knock-out model.
      Brian
      • 2 Years Ago
      From what we can see of the rear kind-of reminds me of the old Lincoln Mark VIII a bit with the full length florescent taillight which is very interesting. It looks very good so far. I really hope that Ford is bringing their "A" game when it comes to rebuilding Lincoln. The standard Ford products for the most part are so good now that it really raises the bar for what should be a Lincoln. After seeing what Ford has done for the Ford brand, I know that they can build Lincoln into a world-class luxury brand I just hope that they don't mess around and do it right the first time. If not, they may as well shutter the division.
        Jim
        • 2 Years Ago
        @Brian
        yep, that was the gripe dealers had with the MKS. The Taurus is 90% of the car at 70% of the price.
        georgebailey1943
        • 2 Years Ago
        @Brian
        Yes. Ford has done good things pushing the brand upmarket. That is exactly why they need RWD-based cars for Lincoln. It's called PRODUCT DIFFERENTIATION. If Fords are so good, why pay a premium for a Lincoln that is merely based on it?
        Oceanblue78
        • 2 Years Ago
        @Brian
        The Lincoln Mark VIII, the last gen, is my favorite Lincoln ever. That car was smokin hot. As for shuttering the division...why would they even do that even if they got some things wrong the first time? Look at Acura and Cadillac. Cadillac was the worlds best and best selling, then GM did their "old GM" thing and destroyed nearly every product they made. Now that has all changed. The current Lincolns are not bad cars at all. It is just time to do something really different with the Lincoln language. Hopefully this car changes what everyone thinks about a Lincoln.
      karmakid
      • 2 Years Ago
      i like, but then again, the teaser shots that dodge took made the dart look like a 'hot hatch' that was really hot, well with those angles, reminds me of the old 'myspace' pics big folk would take to make themselves look good. but hey, im hoping to be proven wrong, as this will be the true new look for lincoln. im just not sure how ill take to a good percentage of cars on the road with large led bars like the dart, charger, etc...
      Michael Scherping
      • 2 Years Ago
      Uh oh. I really want to like it, but that's just aweful. It looks slab-sided and the front end looks horrendous.
      IBx27
      • 2 Years Ago
      Looks good from what I can see so far. Let's hope it doesn't have the same front end as the new MKS and MKT.
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