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Mitsubishi
has officially confirmed that its i electric vehicle will be for sale nationwide by summer 2012 and will be available for test drives across the country in March, as the Japanese automaker looks to bump up the car's nationwide debut in response to better-than-expected consumer interest. The company also sold 76 i vehicles in the U.S. last month, the first full month of domestic sales, Mitsubishi Motors North America spokeswoman Christine Jew told AutoblogGreen.

Mitsubishi, which allows customers to pre-order the vehicle online or at company dealerships, bumped up the national rollout of the i, known overseas as the i-MiEV, by nine months, Mitsubishi said in a statement Wednesday. The original nationwide due date was the end of 2012, so "nine months" is taking the test drive time frame into account.

Mitsubishi, which started selling the car in the West Coast and in Hawaii in late November, is looking to benefit from what they hope is greater U.S. consumer interest in electric-drive vehicles after a year where gas prices rose 27 percent. The car, which is priced in North America at about $6,000 less than the $35,200 Nissan Leaf battery-electric vehicle, offers an EPA-rated single-charge range of about 62 miles, or 11 miles fewer than the Leaf's. Mitsubishi has sold about 16,000 i-MiEVs (the global version of the i) since debuting the model in Japan in July 2009.

In November, the U.S. Environmental Protection Agency and Department of Energy named the i the most fuel-efficient vehicle sold in the United States. The federal agencies' latest edition of their Fuel Economy Guide rates the i at 112 miles per gallon of gasoline equivalent. The Leaf came in second at 99 MPGe.

Show Full PR text
Mitsubishi Motors Sales Were Up 41.9 Percent in 2011

CYPRESS, Calif., Jan. 4, 2012 /PRNewswire/ -- Mitsubishi Motors North America (MMNA) today reported December 2011 sales of 5,032 units, up 3.2 percent from December 2010. Mitsubishi's 2011 sales finished 41.9 percent more than sales in calendar year 2010. This marks Mitsubishi's highest full-year sales total since 2008.

"The combination of fuel efficiency and performance presented by products like the Outlander Sport, Lancer, and Mitsubishi i are definitely resonating with customers," said MMNA President & CEO Yoichi Yokozawa. "We are pleased that more consumers are choosing Mitsubishi products as they are beginning to feel more confident in the economy."

The first retail sales of the all-new, all-electric Mitsubishi i began in December in California, Washington, Oregon and Hawaii. At the certified Mitsubishi i dealers in those four states, the Mitsubishi i is currently available for test drives.

In response to tremendous consumer interest, Mitsubishi has decided to bring forward the national rollout of the Mitsubishi i by 9 months. Therefore the Mitsubishi i will be available for customer test drives at i-certified Mitsubishi dealerships across the U.S. in March, and the Mitsubishi i will be available for customer purchase across the U.S. by summer 2012.

Customers can reduce their wait time by preordering the Mitsubishi i now at i-certified Mitsubishi dealerships or online at www.mitsubishicars.com.

Other December sales highlights:

•The Outlander Sport model had its best month since July with an increase of 57.8% compared to December 2010. Outlander Sport production at Mitsubishi's plant in Normal, Illinois, will begin later this year.
•Lancer sales were up 4.6 percent compared to December 2010.


Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, and marketing operations for Mitsubishi Motors in the United States. MMNA sells cars and light trucks through a network of approximately 400 dealers. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.


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    • 1 Second Ago
  • 14 Comments
      MTN RANGER
      • 2 Months Ago
      I wish them luck. The more EV choices (at different price and size segments) the better.
      Smith Jim
      • 2 Months Ago
      This might be my next new car. I'm strongly in favor of saving the planet and saving money.
      Nick From Montreal
      • 2 Months Ago
      In this case, "better-than-expected consumer interest" means that they were pleasantly surprised to see Nissan go flat out on EVs and sell 20,000 units world-wide. They have no problems selling these in Japan, but were probably worried about selling a small EV car w/ low range in the US. Better safe than sorry.
      • 2 Months Ago
      Also - I believe the actual sales count is 46, not 76...
      Dan Frederiksen
      • 2 Months Ago
      they should be able to be profitable at 19900 and they should really do that.
      Ford Future
      • 2 Months Ago
      The only way to push the oil industry OUT of the war business is to buy a hybrid, EV or take the train. The quickest way to transform the oil industry into the Solar and Wind industry, is to buy an EV. They won't move until you do.
        Marco Polo
        • 2 Months Ago
        @Ford Future
        @fordinsight "they wont move until you do" I like that, it's a catchy phrase! Although not very accurate The Oil industry has been the singe largest investor in Solar since 1976!. You also seem to forget the enormous investment in Geo-thermal. A very important energy technology that without Chevron's resources would have collapsed in the early 1990's. The Oil industry has long been concerned about the overdependence on Oil as transport fuel. As the 'Age of Oil' comes to a close, it's very much in the best interests of the Oil industry to preserve remaining reserves to produce higher profit Oil products (fuel has the lowest profit margin of all Oil products). Solar and Wind have proved to be difficult to develop on an industrial scale and even then have limited applications in transport. As a result, the largest of the Oil corps, (including the 3 PRC giants) have hedged their bets with a continuing investment into bio-fuel R&D.
        JeremyD
        • 2 Months Ago
        @Ford Future
        I think Electric tanks and UAVs would be required to push the oil industry out of the war business. Getting rid of corrupt politicians (like Mike Kelly) couldn't hurt either.
      brotherkenny4
      • 2 Months Ago
      I wish they would offer a slightly bigger battery. I would like about 90 miles range. I actually drive about 45 miles a day and a slightly larger battery would make me a little more comfortable, especially in the winter. If I could get my employer to put in a charging station then it wouldn't matter, a 60 mile range would be fine.
        Spec
        • 2 Months Ago
        @brotherkenny4
        I very much agree. The range is too limited. They need to make it a little bigger. But as is, it will be fine as a commuter car for many.
      Spec
      • 2 Months Ago
      Uh . . . the Mitsubishi-i is NOT generally available for sale on the west coast. http://i.mitsubishicars.com/reserve Perhaps they have sold some on a fleet basis or to a few individuals . . . but it is not generally available yet.
        Spec
        • 2 Months Ago
        @Spec
        Let me clarify . . . they are taking orders for the Mitsubishi-i but they are not delivering until 2012.
          EZEE
          • 2 Months Ago
          @Spec
          Yay that means they are delivering RIGHT NOW! :)
          Spec
          • 2 Months Ago
          @Spec
          I'm so lost. I don't even remember what year it is! :-)
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