The problem when a bunch of bigwigs want to do something good for the environment is that they won't stop being bigwigs in order to do it. Getting a lot of VIPs together means a lot of private jets and limousines, and next thing you know, you've got a situation like the 2009 climate change conference in Copenhagen, when it only took a few days for 15,000 delegates to create as much filth as the town of Middlesbrough's 142,500 inhabitants.

According to the UK's Daily Mail, the 2012 London Olympics may be headed down the same carbon trail, with sponsor BMW planning to ship 4,000 cars to The City for use by dignitaries. Games organizers had promised that this would be the cleanest Olympics ever, and London mayor Boris Johnson said in 2009 that he wanted London to be the cleanest city in the world by the time the games arrived. Even though 200 of the BMWs are electric and all fall below the 120g/km emissions limit, the promise could still be difficult to fulfill with 3,800 more limos on top of the extra rides already called into service, especially once you factor in shipping them from Germany.

Some perspective, though: the addition of four thousand BMWs is being compared to London's aim for clean games; the extra metal really isn't that many cars considering we're talking about an event of this size. Only 250 vehicles will be allotted exclusively, the rest will be in shared service, and many will simply be displacing cars that otherwise would have been called into regular service. And, on the bright side: their use of BMWs will leave more room on buses and trains for the rest of you...


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  • 15 Comments
      SloopJohnB
      • 3 Years Ago
      4K vehicles will pay a lot of London congestion tax!!! Be that as it may, London will still suffer a net financial loss with the Olympics. No city has ever broke even or come out ahead on these Olympic deals....only the crooks on the IOC get paid/bribed. The subjective value of holding an Olympics in London is wildly overstated...many people will simply avoid London during the blitz/I mean Olympics. Athens is a case in point...the residents simply rented their homes at outrageous prices and decamped to the Islands. Olympics in London...hm, let's go to Bath for the duration.
        ChrisDPrice
        • 3 Years Ago
        @SloopJohnB
        Yes, and those Island campers, who otherwise would be stewing in their own juices at home, will be replaced by renters who will spend money in the City every night. The history of longer-term impact on the economic regions where these events have been held? -- not bad at all. Cities don't clamor to host an event that has a history of longer-term economic destruction... What timeframe are you considering in your confident prediction of net financial loss? 6 months? 1 year? 1 decade? It makes a difference.
      stclair5211
      • 3 Years Ago
      As long as you have humans on the planet we are going to use resources and yes, pollute! This idea that everything has to be pollution free and carbon neutral is ridiculous. If they were so worried about it they would cancel the games all together. This is another marketing stunt and nothing else. I for one am not going to feel guilty.
      • 3 Years Ago
      [blocked]
      Pj Taintz
      • 3 Years Ago
      sick and tired of the hippie crap ruining everything. I LOVE the idea of an electric car but I cant stand the hippie "i would rather suffer than be comfortable to save the 3 toed frog" types, IE london and san fran
      CQCQCQ73
      • 3 Years Ago
      Please do not associate the Daily Fail/Hate with legitimate news sources. I wouldn't wipe my bottom with it after poopytime.
      rocketmoose
      • 3 Years Ago
      The Daily Mail is a rag. Please, don't ever use it as a source; it's about as far-removed from credibility as possible.
      lorenzo
      • 3 Years Ago
      Germany finally gets to invade the islands......under the radar......
        aatbloke1967
        • 3 Years Ago
        @lorenzo
        What? Do you realise that BMW sells more 3-series models in the UK than Ford does its Mondeo? We don't call them Bavarian Cortinas for no reason.
          CQCQCQ73
          • 3 Years Ago
          @aatbloke1967
          But that would be because the 3-series isn't total ****.
      mix35
      • 3 Years Ago
      Great. A chance for BMW to use up thos 5 series GT sitting in inventory (lol). But seriously BMW might use this as a way to highlight the 6 series gran coupe and even (secretly) test some of that hybrid / electric technology they have been showing lately.
      MiralDesai
      • 3 Years Ago
      Don't see a problem here, should have used British built cars though and then advertised they ere doing so to get good publicity, i mean it would have been great using some Range rover Evoques, smaller then your normal range rovers and smart enough, british built etc etc. Same goes for Jaguar, good option too. I applied to be a 2012 volunteer and was actually picked to be a driver, shame i had to turn it down though because of my age.
      Lt. Dan
      • 3 Years Ago
      You'd think BMW would at least send over a whole mess of MINIs.... Being London and all....
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