Moments of brilliance can lurk in the most unexpected places. The character Red from "That '70s Show" once pontificated, "Being a man is all about doing things you don't want to do." Herb Younger knows that better than most. The guy bought a 1965 Chevrolet Impala SS with a 396 brand new, spending nearly every dime he had at the time. He cherished the car for over 15 years before being forced to sell the SS to help pay for his sons' educations. Over 20 years later, Jared and Derek began a quest to find the old '65 and return it to its rightful owner.

The search would take over five years, span multiple states and international borders, but the payoff was well worth it. Jared and Derek told their father a film crew was doing a documentary on the American family when the Impala rolled up for the first time, and the look on Herb's face when he sees the canary yellow SS is unmistakeable. It's love.

"It's not just a car. It's all the memories and feelings. It brings all that back."

Yeah. That's about right. Hit the jump to watch the video for yourself.

[Thanks, Diego!]



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    • 1 Second Ago
  • 21 Comments
      PaulyG
      • 3 Years Ago
      Wow! Can there be a dry eye out there?
      Irene Rojas
      • 3 Years Ago
      Well done, Chevy. Well done.
      dukeisduke
      • 3 Years Ago
      It is a great story. They kept missing the car every time it sold. His sons must do pretty well, since they could afford to buy it back.
        Termin8
        • 3 Years Ago
        @dukeisduke
        Was thinking the same thing. This was not a cheap mission.
      Victor Lilov
      • 3 Years Ago
      so much love shared here - the story is about love not only about Chevy Impala
      MJC
      • 3 Years Ago
      What a great story.
      Renaurd
      • 3 Years Ago
      I've seen the commercial, but I am so glad AB put the entire story on this site. Hey guys I cried too, this could have been me and my '69 Mustang Mach I, I felt the same way about that car. I would dearly love to have that car back today.
      CF22
      • 3 Years Ago
      My dad always says, "In my day American cars were the best". This is a great story.
      Corvette9
      • 3 Years Ago
      There's so much sentimental value that can be placed on a car that the car is pretty much priceless. The car could be filled with tons of memories and no other car can replicate them. People who treasure their cars and have been able to keep them around get a standing applause from me.
      dropchuck
      • 3 Years Ago
      That commercial is so awesome. That was same look my dad had when I gave him his dream car, a corvette, at my retirement from the Navy. Thank you Chevy for sharing that with us.
      caddy-v
      • 3 Years Ago
      Fantastic gift of love. 71 Chevy Nova SS350, son, hint, hint.
      dukeisduke
      • 3 Years Ago
      Gee, this was on the Hemmings Blog about a month ago.
      tenspeeder
      • 3 Years Ago
      What a great story. I would have loved to have been able to find my dad's '57' Chevy years ago and completed their own reconciliation. Very cool
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