It's been a long time coming, but the $39,900 Coda Sedan will soon finally be available, and the place where it will be sold first, most likely, is the long-standing Marvin K. Brown Auto Center in San Diego. In a statement, the Chairman and CEO of the dealership, David Grundstrom, was quite optimistic about the car's prospects: "It's clear San Diegans are increasingly interested in zero-emission vehicles, and the Coda sedan will resonate with the local community." MKB also sells another plug-in option – the Fisker Karma – as well as vehicles from Cadillac, Buick, GMC, Mitsubishi and Saab vehicles.

From the sound of the press release, it appears that MKB features big in the automaker's future plans: "As Coda's first anticipated dealer partner, Marvin K. Brown would open Coda-branded showrooms throughout the county." Coda will open its first showroom in February 2012 (the Los Angeles building you're possibly thinking of was an "experience center").
Show full PR text
California-based EV Company and Award-Winning San Diego Automotive Dealer Partner to Bring the CODA 2012 sedan to San Diego County

SAN DIEGO, Dec. 29, 2011 /PRNewswire/ -- CODA Automotive, a leading developer of all-electric vehicles, today announced its intention to make Marvin K. Brown its exclusive dealer partner in San Diego County when it initiates consumer sales of CODA sedans. As CODA's first anticipated dealer partner, Marvin K. Brown would open CODA-branded showrooms throughout the county.

"We're excited to bring CODA Automotive to San Diego and be a part of the launch of the launch the CODA 2012 sedan," said David Grundstrom, Chairman and CEO, Marvin K. Brown. "It's clear San Diegans are increasingly interested in zero-emission vehicles, and the CODA sedan will resonate with the local community."

The first CODA dealership is anticipated to be located at the Marvin K. Brown Auto Center, centrally located in the heart of San Diego. As CODA expands its automotive line of business, locations will expand throughout San Diego County. The first CODA showroom is slated to make its debut in February 2012.

"We're thrilled that Marvin K. Brown would become CODA's first automotive dealer in San Diego and look forward to working together towards our goal of putting an EV in every garage," said Phil Murtaugh, CEO, CODA Holdings. "Marvin K Brown's great customer service, involvement in countless community organizations, numerous awards, extensive automotive industry experience, commitment to EV plug-ins, and immeasurable knowledge of the San Diego community over the past 61 years make it a natural choice in San Diego County."

Since 1950, Marvin K. Brown has sold and serviced several thousands of cars throughout San Diego County. The dealership has been involved in local organizations, including Make-A-Wish Foundation of San Diego, the Sharp Grossmont Hospital, the California New Car Dealer Association, and the San Diego Auto Show. Marvin K. Brown is one of the few dealers in the US to receive the Time Magazine Quality Dealer Award twice, and also has claimed several Master Dealer and other manufacturer awards. Today the dealership sells and services some of the most reputable cars and electric vehicles in the industry.

The CODA 2012 sedan is the first all-electric five-passenger, mid-size sedan with full rear seating and trunk space that meets American drivers' daily transportation needs without an ounce of gasoline:

Delivers the best range in its class: A class-leading battery pack enables a fully charged CODA to go from Chula Vista to Oceanside and back with ease.
Fast and Easy Recharging: a 6.6kW onboard charger provides an unbeatable charging speed.
Features the best battery technology: the CODA sedan is powered by a safe and efficient battery pack, features an air-cooled active thermal management system, and a best-in-class 10-year, 100,000-mile battery warranty.

The CODA 2012 sedan is on display and available for test drives at the San Diego International Auto Show from Dec. 29, 2011 through Jan. 1, 2012. More information and reservations for the CODA are available at www.codaautomotive.com.

About CODA Holdings

Headquartered in Los Angeles, CODA Holdings is a leading developer of advanced Lithium-ion power battery systems comprised of three key business lines: CODA Automotive, CODA EV Propulsion Systems and CODA Energy. Together with its JV partners, CODA is working to reduce dependence on oil and leading the way to a cleaner future through its electric vehicles and stationary energy storage products. The first consumer product available will be a zero emission four-door, five-passenger EV sedan with a full-size trunk that is designed to meet American drivers' daily transportation needs. For more information on the CODA sedan, visit www.codaautomotive.com.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 18 Comments
      Dan Frederiksen
      • 1 Day Ago
      should be interesting but still don't care for the price.
        EVnerdGene
        • 1 Day Ago
        @Dan Frederiksen
        Dan, Dan, Dan You want electric, great range, lite weight, great aerodynamics, and I assume quality and reliable all for under $32k ? Much less than $32k ??? Me too !
      Letstakeawalk
      • 1 Day Ago
      Looking forward to some real-world evaluations!
        EVnerdGene
        • 1 Day Ago
        @Letstakeawalk
        real-world evaluations ? Who can you trust for unbiased ? That will be really tough. Compared to what? A Chevy Aveo or a Toyota Yaris ? (actually that is an insult to the Yaris) Or should we be comparing it to a Nissan Leaf, Mitsu i-MiEv, and Ford Focus EV ??? That would be interesting. But then again, how can you give an opinion with a day or even month of test-driving ? To give an adequate evaluation, you'd have to test it for whatever they claim is the life of the batteries. (with most cars we now expect well over 100k of service without a single failure or replacement).
          Letstakeawalk
          • 1 Day Ago
          @EVnerdGene
          I welcome a variety of sources of opinion! ABG's test drive (naturally)... then the big car mags - C&D, Automobile, R&T... I'm sure Consumer Reports will have something to say, so why not... and hopefully we'll see some owner reviews on the internets... I'm enthusiastic about EVs, and I'm eager to read about them; the theoretical gedankenexperiments that are so common on ABG are often trite, and based on speculation (nobody will buy it because "X") and prejudice (ha, it's a Chinese car!) that are so unsatisfying. Let me read about what a person who has sat in and driven it thinks!
      goodoldgorr
      • 1 Day Ago
      Another car then the leaf or volt to follow-up in 2012. I still prefer the volt over the rest.
      Ashton
      • 1 Day Ago
      Is that the price before or after the $7,500 subsidy?
      Marco Polo
      • 1 Day Ago
      Despite Coda's very dubious connections, and antecedents, a real world evaluation of the first sales and quality will be able to be independently assessed very soon. I suppose, in fairness, all comments should await the release of the final product?
        Nick From Montreal
        • 1 Day Ago
        @Marco Polo
        Yeah, it's like Coda operates in an alternate universe where nothing is as you'd expect. They may surprise us with a quality vehicle and maybe fleet sales that beat either the Nissan Leaf or the Ford Focus. That would be an incredible story: "$40K Chinese electric car succeeds despite dated look and legion of critics".
        EZEE
        • 1 Day Ago
        @Marco Polo
        When I see the coda and many other vehicles, I wonder, 'just what is so bad about the blade?'. The Smart electric (because it is supposed to be $22k) and that death star concept are the only ones where I think, 'I could buy this.'. And the Prius c, but I guess we are talking all electrics and not hybrids here.... Has blade plans to ramp up production? How are they selling?
          Marco Polo
          • 1 Day Ago
          @EZEE
          @Ezee I'm assuming you are referring to the Australian manufactured EV, Blade Electron( bev.com.au/ ) ? Blade suffer from 3 disadvantages: I) Manufactured in Australia, a right hand drive nation with some of the highest design rules and standards in the world. 2) No government assistance or subsidies, relatively cheap gasoline, and very cheap, government subsidised, LPG available. Active government opposition. 3) Australian's are contemptuous of any Australian Pioneer. Australians are the first to disparage any new Australian product. But Blade trundles along, surviving on sales to New Zealand (despite the strong Australian dollar) and is slowly growing an Australian following. Americans would be amazed how favourably the Blade Electron compares with the iMev on quality, and how competitive with the Leaf for value.
      Tweaker
      • 1 Day Ago
      And we thought the headlines about the failure of the Volt are bad. Wait until everybody is surprised that nobody wants to buy a $40k car Made in China.
      Ashton
      • 1 Day Ago
      well, then at $32,500 its not a bad price, but it has ZERO in the "wow factor" department. The vehicle isn't even available yet, and its design looks a decade old. and as mentioned...it's made in China. Americans are getting sick of everything being Made in China, they want to buy American.
      meatball1523
      • 1 Day Ago
      The wow factor will come this summer with 5.00 gas.We dont need toys we need low cost transportation.The days of make believe are over lets get real..
      EVSUPERHERO
      • 1 Day Ago
      Best bang for the buck when it comes to range. Since batteries are purported to be so expensive this is best bang for the buck here in the USA. If it actually does 150 miles range. 75 miles at 55-60 mph and 75 city.
      meatball1523
      • 1 Day Ago
      Time will get the price down We are at peek oil,Get your heads out of the sand ev s will be in our future
      Spec
      • 1 Day Ago
      Better value that the Ford Focus Electric.
    • Load More Comments