Playing a racing game on the big screen can sometimes feel a bit like the real thing, but what happens when the screen is larger than life? Hyundai has created a new iPhone driving game for the Veloster that is interactive on a level that most gamers can only dream of.

If you happen to be in Times Square between now and the end of the year, you can play the game on the massive LED screen on 47th Street and Broadway. In fact, there are a pair of video screens, so up to two players can play at once. We're guessing this screen beats the two-player setup on most 70-inch LED television screens at home.

Hit the jump
to watch Hyundai Race for yourself. And if you will be finding yourself in The Big Apple before New Year's Day, make sure to download Hyundai Race and get in line... we're guessing there will be quite a few gamers waiting for a shot at the big screen.



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    • 1 Second Ago
  • 16 Comments
      ZOZ
      • 3 Years Ago
      This is not the first time I see Hyundai understanding the factor "fun" (what Toyota definitely misses), either in their designs, etc. Their cars are less deserving to be called appliances...
        miketim1
        • 3 Years Ago
        @ZOZ
        Um Toyota has much more fun cars then Hyundai could ever build. The ONLY Hyundai that even close to "fun" is the hyundai genesis coupe and from the reviews that car still has a way to go. On Toyota side the GT86 reviews all have been great loving the performance of the car, then there's the ISF, IS350250 F-Sport, The GS-F Sport handles like a gem, there's the LFA, The V6 SE Camry sport out runs and out handles the Sonata (the sonata has multiple reviews of its sloppy handling). The list goes on and on. Think before you talk. Hyundai is the LAST to understand anything "fun"
          BB79826
          • 3 Years Ago
          @miketim1
          "the sonata has multiple reviews of its sloppy handling" Oh, I'd love to see those, mike. And no, the Genesis Coupe has won or placed 2nd in numerous comparos in major publications -- even being called "the driver's choice" compared to well-established low-end "muscle cars." But that was a nice try, mike, trying to make us all believe it's still 2004 and Hyundais are sloppy and Toyotas are great.
          ZOZ
          • 3 Years Ago
          @miketim1
          Let's see; you believe that for example Yaris is more fun than Accent; Corolla (urgh) more than Elantra! Camry more than Sonata!... Sure this is the most stupid thing I read in 2011. For sure Toyota is the king of bore, king of ugliness, king of recalls, and king of stupid fans; no doubt :)
        BTCC
        • 3 Years Ago
        @ZOZ
        I'll take several Toyotas over the numb lifeless boredom of piloting a hyundai vehicle. A Toyota Tacom X-runner is more fun to drive than any Hyundia. The Camry SE totally wipes a Sonata off the road in both fun factor, gas mileage etc. The Velosturd has a radio flyer rear suspension and a sad 140ish hp to compete with the 180hp Scion tC.....the list goes on.
          peter
          • 3 Years Ago
          @BTCC
          Genesis Coupe. /thread
      Maxximtl
      • 3 Years Ago
      While Chevy is jumping Sonics, Hyundai manages to something MUCH cooler. This is a pretty awesome idea.
      BTCC
      • 3 Years Ago
      Hyundia driving dynamics are more numb than the iphone. Driving an iphone is more fun.
        NXXT
        • 3 Years Ago
        @BTCC
        Just the fact that you are using an iphone in your sentence as a comparison shows us you like living the cookie cutter life. Don't settle for boring
      - v o c t u s -
      • 3 Years Ago
      ...until someone comes along who sucks at the game, then hundreds of people will be looking up saying "hey, whats that car up there that can't even brake or turn right? Oh, it's a Hyundai... note to self..." just saying, this could backfire
        MotionDesigner
        • 3 Years Ago
        @- v o c t u s -
        I'm pretty sure any person with average-at-best intelligence can understand that it is just a video game, and if the Hyundai is crashing and swerving, hold it to the player, not the car.
      Stallion
      • 3 Years Ago
      Unfortunately it's just Brand Marketing ... It has nothing to do with the car.. Nice way to get attention though.
      LifeLongCarGuy
      • 3 Years Ago
      I supposed it's first come first serve... Pretty awesome. Wait.... did you hear that?. That was the sound of Hyundai's marketing team cashing their bonuses :)
      • 3 Years Ago
      [blocked]
      Matrix
      • 3 Years Ago
      Hyundai needs to hurry up and release the veloster turbo.
      S.
      • 3 Years Ago
      Interesting way to mate smart phones and mass media.
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