How Montezemolo revolutionized Ferrari after Enzo's death
In addition to increasing the company's revenue from a modest €230 million in 1993 (around $300M USD) to €2 billion ($2.59B) last year, Montezemolo ensured 17 to 20 percent of the company's earnings were rolled into research and development each year. The CEO was also instrumental in guiding the company to becoming "The Best Workplace in Europe" as named by London's Financial Times. Each Ferrari worker has access to free school books for their children, free family medical checkups and a low home mortgage rate.
Head over to Motor Trend for a fascinating look at how Montezemolo worked to craft Ferrari into the global performance and marketing powerhouse it is today... and who knows, you just might be learning more about Italy's next prime minister.
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