• Dec 27, 2011
The name Peder Norby should be familiar to anyone who's been involved with BMW's all-electric MiniE program. The driver of MiniE #183 has put 36,000 sun-powered miles on his EV and has long been a strong proponent of getting more people to make the shift to electric vehicles. His latest target? His wife Julie, who will be using the upcoming ActiveE when BMW makes Norby give the MiniE back and gives him the all-electric 1 Series coupe in return.

The ActiveE is not cheap, and so Norby's wife will be the main driver for the single ActiveE the family will get. Norby made a video about his sunset (get it?) with the MiniE and talks about how even though Julie is not the early adopter type, the ActiveE will suit her just fine on her 45-mile roundtrip commute. Norby writes:

I wish we could afford two electric BMW ActiveE cars but at this early stage, we simply can't afford two payments. We also have yet to wear out our small 2008 SUV. It's Julie's turn next and she is very excited as she waits for her new car, the ActiveE. I'll get to drive it at night and on weekends so I'm not to bummed about it.

The video is available after the jump, and we particularly like the edit of some 1950s (?) informational movie in the middle. Well played.

Sunrise on a Brighter Future from Peder Norby on Vimeo.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago