Despite major improvements, public perception still lingers that most American luxury sedans don't quite approach the level of refinement and equipment offered by their imported competitors. And so it follows that Chrysler models fall shy of Lincoln and Cadillac, especially because their pricing is less dear. But the latest announcement from Auburn Hills aims to close that perception – and pricing – gap ever so gently.

Whereas in the past, the Pentastar automaker may have tried to sell the buying public on terms like "Corinthian leather" to sell their luxury automobiles, today, all it has to do is call up its friends (read: corporate overlords) in Italy to get some top-quality Potrona Frau leather (usually found in Maserati and top-of-the-line Alfa Romeo models) and hand-sanded wood trim sent over. The new-for-2012 Chrysler 300 Luxury Series is visually distinguished as well by "platinum-chrome" trim on the grille, door mirrors and handles, plus 20-inch polished wheels and all the bells and whistles Chrysler can muster. Starting at $40,125, it's also a good bit less expensive than other luxury cars its size cars with similar trappings.

Couple that with what Chrysler claims is the first eight-speed automatic transmission offered on a domestic luxury sedan and available all-wheel drive, and the 300 Luxury Series could just make luxury import buyers swing by their local Chrysler dealership for a closer look. Short of that, have a look at the high-res images in the gallery and the press release after the jump for a closer look.
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All-new Chrysler 300 Luxury Series Sedan: The Most Luxurious and Fuel-efficient Chrysler Flagship Ever

- All-new 300 Luxury Series expands the 2012 Chrysler 300 lineup with more personality, style and efficiency
- Exclusive Luxury Series appointments include ultra-premium leather, hand-sanded matte wood, world-class craftsmanship and refinement – all to deliver the most luxurious Chrysler sedan ever
- Chrysler 300 is the first domestic luxury sedan to feature a state-of-the-art eight-speed automatic transmission
- Best-in-class 31 highway miles per gallon (mpg) and best-in-class all-wheel-drive fuel economy with eight-speed automatic transmission and award-winning 292 horsepower, 3.6-liter aluminum Pentastar® V-6 engine
- Chrysler 300 Luxury Series models start at $40,145 and arrive in the first-quarter of 2012

December 27, 2011 , Auburn Hills, Mich. - Designed to be the most luxurious and fuel-efficient Chrysler flagship sedan ever, the 2012 Chrysler 300 Luxury Series combines ultra-premium leather – once limited to some of the most exotic Italian luxury cars – with world-class refinement and handling, state-of-the-art safety and connectivity features and eight-speed automatic transmission with Pentastar® V-6 engine for 31 best-in-class highway mpg.

"The new 2012 Chrysler 300 Luxury Edition is more than just our flagship car, it's the trophy for the tireless majority, an automobile designed and built to meet the most discerning of expectations," said Saad Chehab, President and CEO – Chrysler Brand, Chrysler Group LLC. "It's fitted with a paddle shifting eight-speed transmission found only on cars twice its cost, dressed with the highest grade Italian Poltrona Frau leather and finished with hand sanded real wood found only in exotic cars – all to deliver a surprising combination of hyper craftsmanship, style, technology and 'uber' best-in-class fuel economy at 31 mpg."

The new 2012 Chrysler 300 Luxury Series expands the Chrysler flagship sedan lineup further with a fuel-efficient V-6 engine option, in addition to the top-of-the-range Chrysler 300C Luxury Series sedan with its powerful 363 horsepower 5.7-liter HEMI® V-8 engine with Fuel Saver Technology.

World-class luxury with expressive styling details
The all-new Chrysler 300 and 300C Luxury Series are the most highly appointed sedans the brand has ever offered.

Exclusive interior features found on the Chrysler 300 and 300C Luxury Series sedans include either Black or Mochachino Poltrona Frau® "Foligno" leather-wrapped instrument panel, cluster brow, center console side panels and upper front- and rear-door panels. Premium Nappa leather covers the door armrest, bolster and center console armrest. Black or two-tone Mochachino seats are wrapped exclusively in supple Nappa leather and include 12-way power-adjustable driver and front-passenger seats (including four-way power lumbar) with two-mode ventilation and two-mode heated seats for both front and rear passengers. Black or two-tone Mochachino leather-wrapped steering wheel - with all-new die-cast paddle shifters - features a unique chrome accent ring to highlight the segment-exclusive 360-degree heated rim. Completing the interior environment is specially selected Natural Pore Mocha wood trim featuring a matte finish to enhance the beauty of the real wood.

On the exterior, large 20-inch polished face (rear-wheel drive (RWD) only, 19-inch with all-wheel drive (AWD) and painted pocket aluminum wheels, provide the 2012 Chrysler 300 and 300C Luxury Series sedans with an even more planted and road-holding look. Platinum chrome fascia accents, exterior mirror caps and door handle accents provide an even more upscale look. Topping off the unique exterior is a platinum-chrome finished grille surround with platinum-chrome mesh grille for a truly distinctive appearance.

Premium amenities include the segment's largest touchscreen infotainment system (8.4-inch) Uconnect® Touch 8.4N with Garmin® navigation, SiriusXM Traffic and SiriusXM Travel Link, LED-illuminated instrument cluster with driver-selectable color EVIC, power tilt and telescoping steering column with memory, power-adjustable pedals with memory, power backlight sunshade, premium 18-ounce Berber floor mats satin chrome lower door sills with "Chrysler" logo, dual heated/cooled cup holders, ambient lit foot well lighting, LED illuminated interior door handles and front and rear map pockets, premium carpeted trunk mat, HomeLink universal transceiver and power exterior mirrors with memory, driver mirror auto-dimming and auto-tilt in Reverse.

Available in RWD or with the segment's most advanced AWD system, the 2012 Chrysler 300 and 300C Luxury Series models arrive at Chrysler dealerships in the first-quarter of 2012. The Manufacturer's Suggested Retail Price (including $825 destination) of these Chrysler 300 models is:

- Chrysler 300 Luxury Series (RWD) $40,145
- Chrysler 300 Luxury Series (AWD) $42,495
- Chrysler 300C Luxury Series (RWD) $42,895
- Chrysler 300C Luxury Series (AWD) $45,245

Democratization of technology: segment-first eight-speed automatic transmission
Once available only on premium import vehicles costing twice as much, the 2012 Chrysler 300 is the first domestic luxury sedan to feature an eight-speed automatic transmission. This new segment-exclusive ZF 8HP45 eight-speed automatic transmission expands the world-class power and fuel-efficiency of the 2012 Chrysler 300 Luxury Series and delivers class-leading fuel efficiency with respect to:

- Best-in-class highway fuel economy (31 highway mpg)
- Best-in-class V-6 AWD fuel economy (18 city and 27 highway mpg)
- Best-in-class combined fuel economy (23 with RWD, 21 with AWD)
- Unsurpassed city fuel economy (19 city mpg RWD, 18 mpg AWD)
- Overall unsurpassed fuel economy in its class (19 city and 31 highway mpg with RWD)

The addition of three more gear ratios in the proven ZF eight-speed automatic transmission design help to reduce the gaps normally associated with upshifting and downshifting. Combined with the award-winning 292 horsepower 3.6-liter Pentastar V-6 engine, passengers will experience world-class levels of refinement due to small, evenly spaced ratios that provide quicker acceleration and smoother shifts.

Delivering up to a 17 percent fuel economy improvement compared with the previous generation six-cylinder Chrysler 300 AWD models, the new 2012 Chrysler 300 Luxury Series AWD combines the new eight-speed automatic transmission, fuel-efficient 3.6-liter Pentastar V-6 engine and the segment's most advanced AWD system for maximum all-weather traction and efficiency.

Chrysler 300's AWD system (both V-6 and V-8 engines) features a segment-exclusive active transfer case and front-axle-disconnect system to improve real-world fuel economy. No other major automotive manufacturer offers the combination of these two independent technologies. Chrysler 300's innovative AWD system seamlessly transitions between RWD and AWD with no driver intervention. When AWD is not required, the system automatically disconnects the front axle to maximize fuel economy while still providing the outstanding fun-to-drive performance and handling inherent in RWD sedans.


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  • 111 Comments
      Oceanblue78
      • 3 Years Ago
      I sat in one yesterday. It is a beautiful car. I am 33 and wouldn't mind having it. I am also a long time Ford guy. Chrysler is on their way back up. Americans, be happy, we need good things from our American companies.
        Randy
        • 3 Years Ago
        @Oceanblue78
        U mean Ford an GM right? Chrysler is majority owned by Fiat, an Italian company.
          Dennis Baskov
          • 3 Years Ago
          @Randy
          It's still an American company and if it wasn't for Fiat, Chrysler might had been in deep **** just like Saab. Plus thanks to Fiat, Chrysler is starting to gain it's image back, and is a lot more successful now. The more successful it is, the more jobs American people will have, and well as better chance of keeping loyal Chrysler fans happy. I don't know about you, but I'm pretty sure a lot of Americans prefer to see their cars being successful as well as not having a tendency to suck up millions, maybe even billions of tax payer's money every time the company goes under.
          Frank
          • 3 Years Ago
          @Randy
          Randy Toyota already claims they are American.
          Randy
          • 3 Years Ago
          @Randy
          If Toyota owned Chrysler what would you the say! It's American? Lol
      whofan
      • 3 Years Ago
      A Cadillac CTS would be better but the 300 blows Lincoln away. This car is definently the best effort by Chrysler to become a luxery brand. The 300 looks better than Cadillac. Ford really needs to fix Lincoln or just kill it off.
      Bill Burke
      • 3 Years Ago
      Chrysler folks know this Chrysler interior is lifted straight from the Lancia version. I do hope that the Maserati/Lancia connection leads to the rebirth of the "exclusive Imperial". Maserati platform would be a worthy donor for the Imperial but it must be Chrysler HEMI powered. Nothing gets me thinking real luxury like the old Imperials.
      MERCURY
      • 3 Years Ago
      I personally think it's a beautiful sedan. I would love to own one like is pictured above. It may not be up to par with S-Class or 7 Series, but it's a hell of a sight better than anything Lincoln offers these days.
        AMG THIS
        • 3 Years Ago
        @MERCURY
        S-class = $110,000 300 Luxury = $40,000 Why are you even comparing them? Another autoblog ametuer.
          TMTexas
          • 3 Years Ago
          @AMG THIS
          I'd take a 300 anyday over an S-Class. The three-pointed star can rot in hell after what they did to Chrysler.
      TMTexas
      • 3 Years Ago
      The way some of the naysayer comments read here, I can only surmise they're from people who can't afford this type of vehicle in the first place. Because anyone who DOES cross shop the new 300 with the over priced cars from MB and BMW know that Chrysler does have a serious alternative here, at a bargain price. Considering the size, power, technology, luxury, and fit/finish there isn't a better value on the market right now. The 300 is a large car (nearly A8 sized) with V8 RWD power in an American package for a fraction of the price of Euro competitors. Go test drive one before you whine.
        Bruce Lee
        • 3 Years Ago
        @TMTexas
        Bargain? Most popular luxury models are leased so the owners can swap cars every 2-3 years and because of the depreciation rates the 300 costs about 2x as much as the equivalent Mercedes or BMW. http://images.thetruthaboutcars.com/2011/08/Picture-372.png
          pickles
          • 3 Years Ago
          @Bruce Lee
          Obamasux: Your point is flawed. Mercedes, BMW and Audi offer the exact same maintenence plans regardless if you lease or purchase. The only advantage to leasing is lower cost-of-entry to the party. You have no equity in the vehicle when you're terms are up and if you get a dog or grow bored with it, you're stuck in a contract till it expires.
          TMTexas
          • 3 Years Ago
          @Bruce Lee
          People who lease popular luxury cars do so BECAUSE the depreciation and maintenance are so astronomical. How do you figure that the depreciation on a BMW or MB is less than on a 300? A good 2-3 year old CPO 300C will still run you $25k-$33k depending on options, miles, and condition (so you're looking at maybe 40% depreciation from new assuming a $45k sticker). But hey those BMWs and such hold their values really well - you can bag 2-3 year old 750Li that stickered for $106k for a mere $46k now. I'll let you work out the math on that one, Bruce. Cheers.
          • 3 Years Ago
          @Bruce Lee
          [blocked]
        threefortyduster
        • 3 Years Ago
        @TMTexas
        Stop using logic on the internet. There is no place for that here.
        Bill Burke
        • 3 Years Ago
        @TMTexas
        Having first hand experience with Infinity, BMW and Lexus,,,,I agree.
      Matthew Simmons
      • 3 Years Ago
      I'd love one of these in black. with tinted windows.
      GoSpeedRacerGo
      • 3 Years Ago
      Ricardo Montalban would be impressed, even if it doesn't have fine Corinthian leather.
      Teleny411
      • 3 Years Ago
      I sat in regular new 300 and it was very competitive and comfy!!!!
      Jonathan
      • 3 Years Ago
      Even though, Chrysler isnt my fav, I'm ok with this. I'm liking the new 300, it seems more luxury. I'd buy this 1000 times over than that Hyundai anything...
      Hazdaz
      • 3 Years Ago
      Very nice looking car. Its a shame that more people that jump into over-priced German brands for their luxury appointments aren't willing to give cars like this 300 a test drive.
      IBx27
      • 3 Years Ago
      Never realized how beautiful the interior on this car was. The shot of the steering wheel and gauges looks perfect! Nice color palette.
      mikoprivat
      • 3 Years Ago
      very elegant, clean classical lines without the contorted caricaturistic "trying too hard" designs we see coming from the asians. True understated elegance with a superb interior finish. Chrysler did a marvelous job
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