• Dec 26, 2011
It's been a serious year for automotive advertising. From dancing hamsters to big-name talent like Jennifer Lopez, Eminem and Dr. Dre, we saw automakers go all out in an attempt to lure buyers to their showrooms. But which spots garnered the most eyes? SkiddMark.com has taken the time to rank the top ten most popular automotive commercials of 2011 on YouTube, and it likely comes as no surprise that Volkswagen took the top spot with its The Force commercial. The spot debuted during the Super Bowl and featured an adorable Darth Vader. The combination was good enough to win the company a staggering 47.5 million views and over 4.8 million shares.

By contrast, Ken Block's Gymkhana Four drug home 13.1 million views and 2.1 million shares to take home second place. That's a massive gap, though Block also took the fifth and eighth place spots with his Gymkhana Three and Two, respectively. Not too shabby for selling sneakers.

Other winners included the Team Hot Wheels Yellow Driver's World Record Jump and the Chrysler Eminem Super Bowl Commercial. Head over to SkiddMark.com for the full list.


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    • 1 Second Ago
  • 8 Comments
      Polly Prissy Pants
      • 3 Years Ago
      Being someone who spends a considerable amount of money each month to avoid watching commercials of any kind, it's always baffled me that people will go out of their way to watch them and that there are even award shows for them.
      usa1
      • 3 Years Ago
      The Passat ad is cute and all, but ultimately advertises a feature available from other brands for many years. It's an ad that appeals to the non-car person and makes a car person snicker at the ignorance of the people who think it's a good car ad.
      cypherxx666xx
      • 3 Years Ago
      i almost forgot about that VW ad. now i watched it again and it is still freaking brilliant!
      citidriver
      • 3 Years Ago
      Drug home? Are you serious? in public?
        Fixitfixitstop
        • 3 Years Ago
        @citidriver
        Most of these writers aren't very skilled. I am not the least bit surprised by "drug home".
          Polly Prissy Pants
          • 3 Years Ago
          @Fixitfixitstop
          Being able to form words on a keyboard doesn't make one a writer. If I had a dollar each time I saw something like "Me and Jimmy went to the movies last night" or "Their going to the movies with Jimmy" I'd be rich by now.
          • 3 Years Ago
          @Fixitfixitstop
          [blocked]
          citidriver
          • 3 Years Ago
          @Fixitfixitstop
          You mean my 8 year old has writing skills? No, he just knows that that's just plain wrong.