That Daimler can't sell enough Maybach superluxury sedans to justify the brand's existence is the worst-kept secret in the entire automotive industry. The numbers don't really make a dent in what its competitors sell, and they are but a drop in the bucket of what the company moves as a whole. That's what's prompted Daimler to seek out more cost-effective alternatives to the current Maybach line, and what's reportedly forced them to move to shutter the brand in the near future.

So you'd think that the prices on buying a new Maybach would be dropping considerably as a result. And you may very well get your local Maybach dealer to cut one heck of a deal to get one of their limousines out of the showroom. But you wouldn't know it from the latest pricing updates released by Mercedes-Benz USA.

Instead of slashing their prices in an effort to turn a profit before shutting down the brand, Daimler has actually increased the MSRPs on 2012 models. Not by much, mind you – about $4,000 across the board (save the $1.38m Landaulet, which stays the same). Of course, that probably isn't enough to deter someone willing to shell out this kind of money from buying a Maybach. But the sheer audacity of raising the sails on a sinking vessel is certainly an interesting tactic to save the ship.
Show full PR text
2012 Maybach Suggested Retail Prices


Model
MY 2012
MY 2011
Maybach 57** $379,050 $375,250
Maybach 57 S** $418,950 $414,750
Maybach 62** $430,450 $426,250
Maybach 62 S** $470,350 $465,750
Maybach Landaulet** $1,382,750 $1,382,750

** $2,750 destination charge for container shipment for Maybach models



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  • 32 Comments
      Robert Fahey
      • 3 Years Ago
      Build the Exelero and all is forgiven.
      JF
      • 3 Years Ago
      Ok, open the Autoblog gallery for the Maybach and look at the 7th picture. Does anyone else think the man talking to the woman looks like some kind of mad scientist or dictator!? His body language makes me think he's explaining to the woman how utterly ingenious and diabolical his world domination plan is...
        Greg
        • 3 Years Ago
        @JF
        "Maybach 62: The chosen personal limousine for Chinese despots. Own one and rule the world today!"- I can see the man saying something like: "Listen baby, if you join me you will survive. I promise that you, your family and your pets will be SAFE as long as you go along with my plans for world domination. I've got the perfect plans. You're rolling with the future leader of the world. What's the worst that could happen?"
      JF
      • 3 Years Ago
      I always thought that the Maybach cars looked like those cheap luxury knock-offs from China...
        chris
        • 3 Years Ago
        @JF
        Agreed. I always thought they'd look more "correct" as a BYD, not a Mayback.
          chris
          • 3 Years Ago
          @chris
          Maybach*. Seriously, it's almost 2012. Can we get an edit feature already? Geez...
      Love Great Danes
      • 3 Years Ago
      Funny how Daimler is having such a hard time since they can't suck any more money out of Chrysler
        whofan
        • 3 Years Ago
        @Love Great Danes
        There was a couple of years where Daimler profits were solely due to Chrysler`s sales. Mercedes excellence is a sham! Chrysler got chewed up and spit out. BMW is the German company that deserves the reputation that Mercedes enjoyed for years.
          Frank
          • 3 Years Ago
          @whofan
          Agreed. I would also rank Audi higher than Mercedes.
      Bruno Nekic
      • 3 Years Ago
      That car is so ugly it's not even funny.
      Ken
      • 3 Years Ago
      Meh... looks like an older Hyundai luxury model now...
        subierider
        • 3 Years Ago
        @Ken
        Haha. I thought the same just looking at the pics.
        Greg
        • 3 Years Ago
        @Ken
        Looks like a knockoff Chinese Mercedes S-Class with that goofy over sized grill. It's really difficult to justify buying a Maybach over a comparably priced Rolls-Royce Phantom. No wonder so few people bought one. It used to look slightly more elegant before the 2010 refresh at least. Let's hope that if Daimler-Benz decides to resurrect the Maybach brand again in 100 years that they try harder and make the cars more distinguishable from the S-Class.
      Sixspeed
      • 3 Years Ago
      They must be expecting for more idiotic rappers to buy these next year!
        Greg
        • 3 Years Ago
        @Sixspeed
        Check out that lame ass rapper Birdman and Nicki Minaj in the back of the Maybach Landaulet in the new music video Y.U. Mad. Who else besides the Arabs and super rich Chinese would buy a Landaulet?
          David J. Bernstein
          • 3 Years Ago
          @Greg
          "Who else besides the Arabs and super rich Chinese would buy a Landaulet?" Um, the Pope(s)? http://www.m-100.cc/forum/uploaded/paul-NL/2008519125338_pope-transport.jpeg
      haji
      • 3 Years Ago
      Wonder what made Daimler so confident enough to raise the price of Maybach.
        Greg
        • 3 Years Ago
        @haji
        Probably a "get it now or never" attitude and as a "LAST HURRAH!" effort. Maybe they figured millionaires weren't buying it because it wasn't expensive enough.
      David J. Bernstein
      • 3 Years Ago
      I guess I am one of the few people who likes the Maybach. I love the inside and the lush luxury the car treats you to. Styling is always a subjective matter but I like the understated looks of the Maybach. It's an elegant and handsome car but it's not to flashy either. It's the perfect car for someone who wants to experience the ultimate luxury, yet doesn't want the people on the street turning their head at them and their car. I was never crazy about the Rolls Royce Phantom. I find that car rather ugly to be honest. Then again, I'd gladly pass up on a Maybach for the legendary Mercedes 600 Pullman or a 770K.
        to your email L
        • 3 Years Ago
        @David J. Bernstein
        A PR shill ...............c'mon we aren't fooled by your PR prose.
      brgtlm
      • 3 Years Ago
      A stupidity tax. Why anyone would buy one new is beyond me since the car and brand are getting axed? If you really want one, buy one used - I am sure they are NOT in demand.
      over9000
      • 3 Years Ago
      but does it have a R 1 3 5 └┼┼┤ . 2 4 6 MANUAL???
      50merc
      • 3 Years Ago
      Still UGLY after all these years...
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