For at least two years, BMW has been teasing the idea of making a supercar, the kind that would glare with laser headlights at the Audi R8 and say, "Yeah, I'm lookin' at you." Way back in early 2008, the car was rumored to be a twin-turbo V10 with 625 horsepower. A year later, it was going to be the gentler, greener two-seat Z10 ED with a twin-turbo six cylinder and 400 hp. A year later still, the 1.5-liter, three-cylinder, hybrid i8 inherited the green supercar mantle.

But just two months ago, the head of product development at BMW's M division said he wanted a car to fight the Mercedes-Benz SLS AMG, a pure M-car developed totally in-house (as was the case with the AMG). But an interview given by M's North American product manager Matthew Russell points to the door having closed on that when he said, "We've discussed these possibilities. But ultimately, we didn't feel the need to make a very exclusive high-end supercar and we still don't." So there.

Perhaps more importantly, in reference to the M3 and M5, Russell believes that M already makes supercars, albeit of a certain type: "we like to build two cars in one: this is what M does. Nobody offers that perfect combination of a driver's car and an executive car that you can use everyday. So technically, we already build supercars." As fellow Autoblog contributor Matt Davis noted, however, we're of the mind that while those are super cars, they're not supercars.

Click the link for the rest of Russell's thoughts, though not before sparing a moment to say auf wiedersehen to the M1 Hommage. It will always live on in our high-res image gallery...


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    • 1 Second Ago
  • 49 Comments
      loloh
      • 3 Years Ago
      "But ultimately, we didn't feel the need to make a very exclusive high-end supercar and we still don't." Here's what is wrong with you BMW. It's not a matter of necesity as you say. Of course you'll never NEED a supercar. It is a matter of WANTING to make a supercar for what your brand represents and for the love of cars. It seems as this Matthew Russell has zero interest in cars and just cares about the business. BMW, you CAN build an M-division rival to the SLS and the world's petrolheads are begging you to do so. Please make us happy!
        MotionDesigner
        • 3 Years Ago
        @loloh
        Exactly. If BMW only cared about what was a "necessity" then they'd be another Honda or Toyota. I thought BMW was about the pure emotion of driving? Whatever happened to that? Remember the whole "Joy" campaign? I guess we can throw that in the bucket too.
        dtrump_21
        • 3 Years Ago
        @loloh
        spot, on
      Scorebaby
      • 3 Years Ago
      Now that's a beautiful car.
      guyverfanboy
      • 3 Years Ago
      That car looks awesome.
      Lachmund
      • 3 Years Ago
      m doesn't need a supercar, but BMW needs one desperately! and i'm not talking about the i8
      Peycha
      • 3 Years Ago
      :'((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((
      Hazdaz
      • 3 Years Ago
      Not really surprised.
      Frisky_Dingo
      • 3 Years Ago
      Is anyone really surprised by this??
      Eddie
      • 3 Years Ago
      and yet they will release an X6 M with a diesel engine and say; and I quote, that it is "deserving of an M badge". BMW is certainly not the company that it used to be. They've gone all soft. Even if there's not much profit to be made, surely a limited run halo car would do wonders for marketing. I don't think BMW even makes a N/A straight six any more do they?
      sp33dklz
      • 3 Years Ago
      BMW has no balls.
      sstowes
      • 3 Years Ago
      Is this the same company building the (upcoming) 3-series GT and (current) 5-series GT and X6? Where was the business need for these, the latter of the two apparently slow-moving even among niche categories? Even if they weren't slow selling, I still find Mr. Russell's logic flawed. That said, I just realized the i8 uses a ton of styling cues from the M1 Hommage.
      MotionDesigner
      • 3 Years Ago
      When did BMW's balls drop off?
        illnever tell
        • 3 Years Ago
        @MotionDesigner
        While I see where BMW is coming from, I with sadness approve this message.
      Andre Neves
      • 3 Years Ago
      "But ultimately, we didn't feel the need to make a very exclusive high-end supercar and we still don't." Yet they "feel the need" to make the X6 and 5 series GT? Not to mention insisting on calling their newest creation, the 6 Series Gran Coupe, a coupe? Really BMW? Sometimes I wonder what kind of air is being pumped into the ventilation system over at your executive headquarters.
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