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The marriage-saving ability of recharging an electric vehicle wirelessly has got a lot of things going for it, but for now this sort of technology is expensive and still requires more testing. Therefore, Evatran, the company behind the Plugless Power brand of wireless recharging units, is offering the first 500 people to sign up for its service six months of free electricity. Cut the cord and your utility bill? That's a good combo. What does Evatran get out of it? The PCG will let the company "understand its focus areas for product rollout."

Those 500 plug-in vehicle drivers will make up Evatran's new Preferred Customer Group, which will be a much larger group than the number of people we thought would be testing the device. Last time we spoke to Evatran, we heard that between 20 and 30 people would be using the system starting in January.

Members of the PCG won't actually get a zero bill from their uility. Instead, they'll get a rebate card worth $150, "which can be used to cover up to six months of electricity to recharge customers' vehicles" once the program ends. Evatran recently announced a partnership to install Plugless Power systems with Sears Home Services and Google is also testing Plugless Power. The technology, Evatran says, is over 90 percent efficient and "mimics" the J1772 standard without a cord. For more technical details, read this and this.
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Free Electricity Offered With Advanced Reservation of Plugless Power™ Wireless Electric Vehicle Charging System
Evatran™, the developer of Plugless Power, is offering an incentive of up to 6 months of electric vehicle electricity to the first 500 customers to become part of its Preferred Customer Group


WYTHEVILLE, Va., Dec. 19, 2011 /PRNewswire/ -- Evatran today announced that it has opened its online Plugless Power product reservation system and is offering a $150 rebate card, which can be used to cover up to six months of electricity to recharge customers' vehicles, as an incentive to encourage advanced reservations. The Preferred Customer Group will allow Evatran to understand its focus areas for product rollout and follows the recent news of the installation partnership with Sears Home Services™. The incentive is open to the first 500 Nissan Leaf or Chevrolet Volt reservations, and joining the Preferred Customer Group by reserving a system requires no upfront financial commitment.

The Plugless Power system allows a user to avoid the repetitive plug in and unplug process traditionally required by electric vehicle (EV) ownership. Instead, the recharging process involves a driver simply pulling into his regular parking space or garage. The wireless system automatically begins charging based on the vehicle's requirements, which are communicated to the charging station over a wireless interface that mimics the corded SAE J1772 standard.

To use the system, the user must have his EV equipped with a small vehicle adapter that is mounted on the undercarriage of the car and is wired directly into the vehicle's existing on-board battery charger. Although the vehicle is equipped for wireless charging, it retains its ability to recharge via corded options, as well. Retailers that will offer vehicle adapter installation services will be released in 2012.

No financial commitment is required for the reservation of a system, and the incentive will continue until the Preferred Customer Group reaches 500 Nissan Leaf or Chevy Volt owners. The first 500 names on the reservation list will receive a rebate card for $150 – the average electricity cost per mile across the United States ($.03/mile) for an average six-month mileage rate of 5,000 miles. The Preferred Customers will receive their rebate card when they complete the purchase process for their Plugless Power system later in 2012.

"With our online product reservation system opened, we can support our customers' electric vehicle purchases by allowing them to reserve a convenient recharging system online," said Rebecca Hough, COO of Evatran. "Come 2012, we will begin filling these reservations and our customers will have the added convenience of sending us their electricity bill for the first six months."

Reservations for the wireless charging system will be filled starting in third quarter 2012 for Nissan Leaf and Chevrolet Volt models. A specific geographic rollout plan will be announced later in 2012 based on responses to Evatran's reservation system.

For additional incentive details and restrictions, please visit the Plugless Power reservation system on the company's website.

About Evatran

Plugless Power™, developed by Evatran™, is the first electric vehicle (EV) charging system on the market to offer customers a simple way to charge their EVs with the ease of hands-free technology. Utilizing inductive power transfer, which has been used in electrical transformers for more than 100 years, Plugless Power streamlines the charging of electric vehicles by eliminating the cord and the plug. In addition to aftermarket distribution, Evatran is currently working with automotive manufacturers to integrate the Plugless Power technology into mass-market EVs and signed a Joint Development Agreement with Yazaki North America, a major Tier 1 automotive supplier in May 2011. For more information, visit www.pluglesspower.com.


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  • 26 Comments
      EZEE
      • 3 Years Ago
      Okay I picked on ABG the other day for being really Smart Butt (on the China article) - but this was downright funny: "The marriage-saving ability of recharging an electric vehicle..." Although Neil Cavuto is not amused... :D
      Dan Frederiksen
      • 3 Years Ago
      are they trying to subconsciously suggest that if you don't use wireless you will electrocute toddlers? or what are they saying with that picture. they play hardball how do these event mount to cars? and how do you make sure you're parked the right place. it's not exactly big.
        MTN RANGER
        • 3 Years Ago
        @Dan Frederiksen
        During the demo I witnessed, you have to park fairly centered over the sensor. The home units are to be installed by Sears. I was told auto dealer installation for the car component. http://www.pluglesspower.com/questions-answers/technical-specifications/service-and-support/
          Yespage
          • 3 Years Ago
          @MTN RANGER
          Is there an indicator in the car that chirps when you are properly centered?
      2 Wheeled Menace
      • 3 Years Ago
      Gotta say, i'm not hip to this wireless charging business. Nice convenience, but there is a 10-20% energy loss with all these systems. That means a higher power bill and slower charging time. Also, what happens when mr. mittens comes to check out the new toy in the garage?
        PR
        • 3 Years Ago
        @2 Wheeled Menace
        From the story: "The technology, Evatran says, is over 90 percent efficient". If it were just 80% efficient, I'd agree with you. But it's just now hitting the market, and it's already over 90% efficient. Let's say for the sake of discussion, that when matured, their "over 90 percent efficient" wireless charger turns out to be 95% efficient. If that 5% loss was the cost of convincing gas car owners to buying electric cars, that 5% energy loss would be more than worth it. Especially since you can still plug in if you want to avoid that 5% loss. So even if there is some loss due to less efficient charging, it would all be worth it if you grew the EV market by say, 20% more customers over what it would be without wireless charging. Wireless charging is a good thing over the long run for the wider acceptance of EV's. Mittens will be just fine. So will Checkers the the dog.
        DaveMart
        • 3 Years Ago
        @2 Wheeled Menace
        They quote total loss from the plug of 10%, and across the air gap 97% efficiency. Sounds good enough to me.
        HollywoodF1
        • 3 Years Ago
        @2 Wheeled Menace
        Nothing happens to Mr. Mittens. The technology used is called induction, so no electric current is flowing. And as for the efficiency, there are losses in all systems of energy transmission, and the efficiency here is not worse than other systems.
        2 Wheeled Menace
        • 3 Years Ago
        @2 Wheeled Menace
        Points well taken, sirs. 10% would bug me, i'm just an efficiency freak though. I don't see what's wrong with sticking a plug into something... :)
          PR
          • 3 Years Ago
          @2 Wheeled Menace
          At 10%, I'd personally plug it in also. At 5%, I'd use the plug after longer trips, and feel fine with 5% as long as I was generating enough solar power. But it wouldn't bug me so much that I'd make my spouse use the plug every day instead of a wireless charger, if that was what it took to get my spouse to agree to drive a EV or REEV.
          Ele Truk
          • 3 Years Ago
          @2 Wheeled Menace
          Even at 5%, that's 165 Watts an hour, so it's like running a 150W incandescent and a 15W nightlight (or 5 CFLS) for every hour you are plugged in. So if you are like Chuck, and have power to waste, this is OK. Me I I'll keep plugging in and live with the 10 seconds a day (at most) I lose plugging and unplugging. I just wonder how much jostling you have to do parking over this thing to get it spot on and get the "over 90% efficient" charging?
      Spec
      • 3 Years Ago
      So how much does the unit cost?
      AnOutsider
      • 3 Years Ago
      Cool. So for those actually interested, the source link is... well.. not a link at all. Nothing but SEO linkbacks in this article. Good job guys! *off to google*
      paulwesterberg
      • 3 Years Ago
      So if I charge off peak at 6.5 cents per kWh, and 24kWh gets me 100 miles for $1.56, 30 miles per day average driving for 6 months works out to a total cost of $86. Not much of a discount.
        MTN RANGER
        • 3 Years Ago
        @paulwesterberg
        Plus this costs $4000 for the base unit and car component. I'd stick with $490-750 EVSE instead (even those are outrageous too).
          Spec
          • 3 Years Ago
          @MTN RANGER
          So pay $4000 and get $150 back. Whoopee!
        PR
        • 3 Years Ago
        @paulwesterberg
        The discount isn't calculated on your actual power use. It will be a straight $150 dollar rebate from the manufacturer no matter what your actual power costs are. From the press release: "The first 500 names on the reservation list will receive a rebate card for $150". This is the same method that car companies used when they have done "free gas" offers in the past (like Chrysler). They state a time period, and then provide a fixed dollar rebate based upon average expected use.
      Kei Jidosha
      • 3 Years Ago
      Still have not heard kW power capacity of this thing. 3.3kW? 6.6kW? The MINI E pulls 12kW and Tesla... hey wait, wait, EVatran, come back. What about my free electricity...
        MTN RANGER
        • 3 Years Ago
        @Kei Jidosha
        3.3kW http://www.pluglesspower.com/questions-answers/technical-specifications/
      Chuck
      • 3 Years Ago
      I think it's a great Idea and just signed up. I'm solar powered and have lot's of power to spare so 10% of what my Leaf uses is almost nothing at all. I've occasionally forgotten to plug in when I have other things on my mind at the time but I have always had plenty of power to get to where I wanted to go anyway. This will just make a perfect car even better!
      paulwesterberg
      • 3 Years Ago
      Is Sebastian insinuating that women cant be bothered to plug in a vehicle? I bet a lot of high maintenance women would rather plug in than spend 15 minutes a week at the gas station with the truckers buying cigarettes and lottery tickets.
        Letstakeawalk
        • 3 Years Ago
        @paulwesterberg
        Then where will the women buy their cigarettes and lottery tickets?
        PR
        • 3 Years Ago
        @paulwesterberg
        Then where will the women meet hot truckers?
        • 3 Years Ago
        @paulwesterberg
        I'm sure there are plenty of women, men as well, that will use their child as an excuse for not having time to complete a simple task as pluggin in their car.
      • 3 Years Ago
      This really irritates me. If it's anything like the power mats for cell phones these things waste a lot of energy when they are on standby. Are people really that lazy they can't walk a few feet and plug in a cord? American exceptionalism is nothing more than an excuse to lazily waste after every opportunity. This type of green washing is also another excuse that those against alternative energy can use argue against these new types of technologies.
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