Automakers delay the market launch of new products all the time. Particularly small automakers. But most of the time it's because the vehicle just isn't ready, not because they want to make it better than originally envisioned. Yet that's just what's taking place at Morgan.

The British automaker, steeped in tradition as it is, has reportedly received a significant grant from the UK government's Technology Strategy Board that will see Morgan directing a project to adapt a new magnesium alloy for use in an automotive chassis.

So rather than launch the new EvaGT – which was set to debut in production form at the upcoming Geneva Motor Show this March – Morgan has opted to push the advanced 2+2's introduction back until 2014 in order to make the best use of the development. As a result, prospective buyers will have to wait a while longer, but when they finally do get their hands on the finished product, it promises to be lighter – and therefor better – than previously envisioned.


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  • 15 Comments
      Surya De
      • 3 Years Ago
      Beautiful car. Obviously I can never afford it...oh wait even worse...these cars never get imported to the US...sigh.
        imoore
        • 3 Years Ago
        @Surya De
        Actually, Morgans have been imported to the US for years. It has an 11-dealer network, which makes it so rare over here. You must be confusing Morgan with Bristol.
      Teleny411
      • 3 Years Ago
      Sorry- meant more "common" over here but my iPod had other ideas...
      lorenzo
      • 3 Years Ago
      sexy ass bitch - want
      Teleny411
      • 3 Years Ago
      Ssssexxxy!!!!! I love Morgan & wish they were more **** over here.
      Hazdaz
      • 3 Years Ago
      Except for the out-of-place rims, I really dig this design. Doesn't have the googly-eyes that the old one did, but still has those great elongated proportions. Don't know if the push-back of release is legitimate or not, but design-wise, it looks like they have a winner.
      IBx27
      • 3 Years Ago
      Ladies and gentlemen, this is automotive design. Not the crap hyundai pushes, not the bloated things BMW makes these days, and not what you'll find on any honda or toyota currently on sale. Beautiful.
      theblackemblem
      • 3 Years Ago
      Instead of breaking new regarding Saab's bankruptcy, this is what I see first thing in the morning? Come on Autoblog.
      KAG
      • 3 Years Ago
      That looks good, but I would think Bugatti would get mad at the grill
      leunamme
      • 3 Years Ago
      This is my first time seeing this car...I don't like how the grille is flat at the bottom...too much like Bugatti... Previous Morgan grilles were a bit more curved and oval. A classic look. This looks to be aping a bit too much. Morgan can do better than this.
      waetherman
      • 3 Years Ago
      Sorry, but that story makes no sense whatsoever. They don't want to sell an awesome car that is ready to go now because in two years (or more) they might have something better? If all automakers operated with this strategy, nothing would ever get made at all. I think there's something else going on here; either it's not really ready to launch in March or there just isn't enough interest in it to justify making it. It's a beautiful car, don't get me wrong. But my guess is that they just bit off more than they can chew and they can't actually get this thing in to production in time and that's why they're delaying it. The relatively minor weight savings from a magnesium chassis is just an excuse.
      Dwight Bynum Jr.
      • 3 Years Ago
      Um, wow... could they get the dark gray paint any MORE orange-peely?!
      • 3 Years Ago
      [blocked]
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