What makes an Aston Martin an Aston Martin? Well, it has to be made by Aston Martin, to start with. But just what does that brand stand for? Performance, on the one hand, and luxury on the other, because Aston Martin doesn't exactly build extreme supercars, it crafts luxury GTs with prodigious levels of performance capabilities on tap.

And then there's the Cygnet. Mechanically the same as the Toyota iQ on which it's based, the Cygnet packs less than 100 horsepower – the next model up in the Aston Martin catalog has more than four times that. But Aston is keen to demonstrate that the Cygnet still offers the same levels of exclusivity, elegance, luxury and fine craftsmanship as its bigger brothers.

Whether it succeeds in convincing is up to you, so check out the pair of videos after the jump to see for yourself.

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Gaydon, Warwickshire, 14 December 2011: Aston Martin presents two new films detailing Cygnet's hand-crafted production at the company's global headquarters in the UK, and the luxury commuter car in its natural environment; the city.

The first film offers a snapshot of the craftsmanship and meticulous attention to detail that goes into each individual Cygnet, giving an insight into the 150 man hours taken to produce each car.

In a second film, Cygnet is shown in action on the bustling streets of Hong Kong.

Available throughout the UK, Europe, Hong Kong and Japan, Cygnet is the bespoke Tailor-Fit city car. With its almost limitless combination of interior and exterior colours and finishes, Cygnet has generated a high level of interest, with over seventy-five percent of customers being new to the Aston Martin brand.

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    • 1 Second Ago
      • 3 Years Ago
      Having endured London traffic congestion, I can definitely see having this as an urban runabout. I found anything over the size of a Renault Clio simply not worth the headaches. However, I can't think of why I'd choose it over a Goodwood Mini outside of being beholding to the brand. At least the Goodwood delivers on a driving level.
      Eta Carinae
      • 3 Years Ago
      Um, the people at aston Martin need to invest in a line of lotion ! Lmao !!!!!
      • 3 Years Ago
      Everything in the videos is beautiful except the Cygnet, And why is Aston Martin still painting cars by hand? are the nuts?
      SoCal LXer
      • 3 Years Ago
      So am I the only one to notice the similarity in music and video shots to the Chrysler 200 superbowl commercial?? Audi already tried ripping that that commercial off and got busted by em. Granted, its JUST different enough to probably be safe legally, but damn, 2 luxury brands ripping that commercial off
      • 3 Years Ago
      You know, this is the perfect car for those moments..... "Hi honey, I decided to get myself an Aston Martin, but just to be fair I bought you one, too. It even matches your purse" or for the "My other car is an Aston Martin" sticker club.
      • 3 Years Ago
      OMG! They made an Aston Martin Golf Cart!
      • 3 Years Ago
      The moment I'd see a Vantage when driving a Cygnet would make a very very sad man.
      Abraham Zodick
      • 3 Years Ago
      New car for second wives in China?
      Daniel Myers
      • 3 Years Ago
      Yes, Aston is trying to get it's MPG down and market to another demographic. The ads and the marketing here are stunning. And I bet every person in the first ad thinks this is a ridiculous marketing stunt. After hearing some comments about Subaru and Toyota "badge-engineering" the 86/FR-S/BRZ and living through the dismal days of a GM family during the Cavalier/Sunbird/Firenza/Skylark/Cimarron years, I call foul. At least the Toyobaru was a joint-development effort. Whether it's true rebadging depends on where the companies go from here. Hernan is right; a rebadged 86 would be more in line with Aston's brand. If they want a larger female demographic, they need their own car--like the Evoque. I can't imagine a woman plunking down $44k for this when there are small, cute car options for much less that are better established.
      • 3 Years Ago
      Yup, I expected an "Aston Martin, Imported from Detroit" tagline in the end.
      • 3 Years Ago
      yep, it's worthy of my third wife, worth every penny to suck my straw ...
      • 3 Years Ago
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