It's easy to forget the motivation behind Ken Block's ridiculous gymkhana video series. At the heart of the tire smoking action, Block is simply paying the piper. All of those drool-inducing slow motion shots of the stunt driver's old Subaru WRX STI and new Ford Fiesta feature a smattering of sponsor stickers beating their way into our psyches. Block has even gone so far as to call one of his gymkhana flicks an infomercial.

French Supermoto National Championship winner Sylvain Bidart has put his own spin on giving sponsors a shout out with a new video of his own. Bidart and the Luc1 team take a tour of their major sponsors, from Honda and Michelin to Ixon and Intermarche, and the video includes plenty of awesome riding inside the factories themselves. The result is nine minutes of awesome riding cleverly disguised as an advertisement. Or maybe that's the other way around. Either way, hit the jump to check it out for yourself. It's an advertisement we'll be watching over and over again.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 10 Comments
      stuck in 90s
      • 3 Years Ago
      great production ... and fun too ... looks like more of those are going to come in the next few years...
      Maxximtl
      • 3 Years Ago
      Watching him back it in at 4:34 was a thing of beauty.
      Agent55
      • 3 Years Ago
      Fun short... damn I love supermoto, deserves more attention over here in the states.
        IOMTT
        • 3 Years Ago
        @Agent55
        Back in the 1980's we had the "Superbiker's" series made for TV. That was pretty close to the SuperMotard racing Europe has.
        Elmo
        • 3 Years Ago
        @Agent55
        It got a lot of attention when it was apart of the X Games, but they got rid of it for RallyX for some odd reason. Jeremy McGrath was a beast at the sport.
      Redline
      • 3 Years Ago
      SuperMotos are made for hoonage.
      IOMTT
      • 3 Years Ago
      Thank you AB, now I miss my Suzook DRZ 400 SM more than ever. I feel the need for some hill-hopping.
      Evan Hayden
      • 3 Years Ago
      Awesome. This sort of makes me want to learn how to drive a motorcycle...