Oh, what a difference one seat makes. Ford just announced that the Focus Electric will be, "the first all-electric vehicle to achieve a 100 miles per gallon equivalent (MPGe) fuel efficiency rating." But wait, you're saying, what about the Mitsubishi i, which gets 112 MPGe? Ah, this is when you finish reading Ford's sentence, which ends, "with seating for five." The i is rated as a four-seat (two-plus-two) vehicle while the Focus is a "normal" five-seater.

100 MPGe is just one selling point for Ford's upcoming EV. The other is faster charging technology that allows the Focus EV, "to charge in half the time of a Nissan Leaf using 240-volt outlets." That means a three- to four-hour recharge time.

On the plug-in hybrid side, Ford also announced that the C-Max Energi is expected to have "miles per gallon equivalent rating in electric mode better than Toyota Prius plug-in hybrid" and the C-Max Hybrid (non-plug-in) should get "better fuel economy than Toyota Prius V." The C-Max Energi "is expected to deliver a better fuel economy equivalent in electric mode than the Toyota Prius plug-in hybrid with a 500-mile overall driving range, more than Chevrolet Volt." Even though it's not ready to give us a lot of numbers for the C-Max models quite yet, it's clear that Ford is getting ready to take on the best-selling fuel-efficient cars in the U.S. in 2012.

In California, New York and New Jersey, the first orders for the 2012 Focus Electric were taken in November. Fifteen more launch markets will open up next year. The Focus Electric has started production at Ford's Michigan Assembly Plant. The C-Max models also go on sale in 2012.
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Ford's Gas-Free Focus Electric First with 100 MPGe, Faster Charging That Can Double Daily Range

Focus Electric is expected to be the first all-electric vehicle to achieve a 100 miles per gallon equivalent (MPGe) fuel efficiency rating with seating for five; can cut electricity costs to zero or even pay customers back with solar recharging option

Focus Electric is the first all-electric vehicle to offer faster charging technology, allowing it to charge in half the time of a Nissan Leaf using 240-volt outlets

Focus Electric's special version of SYNC® with MyFord Touch® driver connect technology is designed to help electric customers extend range. MyFord® Mobile smartphone application and website helps customers cut electricity costs in half with innovative value charging feature

DEARBORN, Mich., Dec. 14, 2011 – The all-new, gasoline-free Ford Focus Electric is the company's first-ever all-electric passenger car – a zero-CO2-emissions version of Ford's popular small car expected to be the first of its kind to achieve the equivalent of a 100 miles per gallon fuel efficiency rating with seating for five.

Focus Electric is the flagship of Ford's transformed lineup, one-third of which will feature a model with 40 mpg or more in 2012, building on the company's commitment to give fuel-efficiency-minded customers the Power of Choice.

Focus Electric also is the first all-electric vehicle to feature faster charging technology, allowing it to fully recharge in three to four hours – half the time of Nissan Leaf. This technology can help double the car's range during a busy day of driving and recharging multiple times.

"Focus Electric's innovative faster charging technology can help customers save money and get much more out of the car in a busy day of running around town and recharging between stops," said Sherif Marakby, director of Ford's Electrification Programs and Engineering. "We also are pleased the Focus Electric will break the 100 MPGe mark – a great symbol of how Ford has transformed its fleet with many vehicles delivering leading fuel economy and efficiency."

With 20 years of Ford research and innovation behind electrified vehicle software and hardware technology, the company offers proven engineering and design with Focus Electric. Ford holds approximately 500 patents, with several hundred patent-pending applications on technologies used in the new Focus Electric and its other electrified vehicles.

Ford began taking orders for the 2012 Focus Electric in November through Certified Electric Vehicle Dealers in California and New York/New Jersey markets. In 2012, availability of the Focus Electric will expand to another 15 launch markets as production ramps up.

Focus Electric reflects Ford's commitment to deliver fuel-efficient vehicles without sacrificing performance, capability or driving fun. Though range and miles per gallon equivalent figures are yet to be finalized, Focus Electric is expected to be competitive with other comparable all-electric vehicles.

"Focus Electric was designed to deliver the same dynamics and quality of a conventional Ford Focus," said Eric Kuehn, Focus Electric chief nameplate engineer. "It shares many of the same premium components and features as its gasoline-powered counterpart while delivering distinct efficiencies and a uniquely exciting driving experience."

A battery of quality
Focus Electric will be powered by an advanced lithium-ion (li-ion) battery system with an advanced active liquid cooling and heating system to precondition and regulate the temperature in its larger, more complex battery system.

The active liquid system heats or chills a coolant before pumping it through the battery cooling system. This loop regulates temperature throughout the system against external conditions. On hot days, chilled liquid absorbs heat from the batteries, dispersing it through a radiator before pumping it through the chiller again. On cold days, heated liquid warms the batteries, gradually bringing the system's temperature to a level that allows it to efficiently accept charge energy and provide enough discharge power for expected vehicle performance.

The durability and longevity of batteries – which Ford has been developing and testing since the 1980s – is essential as the company expands its electrification plan. To date, among the nearly 43 million battery cells Ford has tested or seen put to work in customer vehicles, only five issues have been documented.

Plug and play... and save
Even with relatively stable gas prices, fuel economy is the top purchase consideration for new vehicles. Nearly 45 percent of customers say fuel economy is their top consideration based on a Ford survey of Americans in 36 cities this fall. Styling was the next consideration, with only 16 percent of study participants saying it was their top purchase driver.

The fuel efficiency of Focus Electric sets it apart from other vehicles. For example, the cost to travel 80 miles is $2.10 – based on the amount of energy it takes (measured in kilowatt-hours) and the national average cost of a kilowatt-hour. Driving 80 miles in a competitive gasoline-powered vehicle that gets 30 mpg would cost $8.80, based on a per gallon cost of $3.30.

A unique "set it and forget it" value charging feature, powered by Microsoft, is designed to help owners in the U.S. charge their cars when the utility rates are lower. The tool aims to help customers avoid unnecessary expense by providing an optimized charging solution. In the future, these smart charging habits can help utility companies understand and better manage the demands placed upon the electric grid because of electrified vehicles.

Focus Electric is the first all-electric vehicle to offer faster charging technology, allowing a full recharge in three to four hours with the 240-volt charge station – half the time of the Nissan Leaf.

Ford and SunPower Corp. have teamed up to offer customers a rooftop solar system that can provide enough clean, renewable energy to offset the electricity used to charge the car.

The car's charge port – conveniently located on the left front fender – activates a light ring that illuminates the port twice when plugged in. The light ring then illuminates in quadrants as the car charges. Each quadrant represents 25 percent of the maximum battery charge.

Flashing quadrants represent charge in progress and solid-lit quadrants show stages of charge completion. When the entire ring is solidly lit, the car is fully charged.

Technology for more efficient driving, better MPGe
Focus Electric's SYNC® with MyFord Touch® driver connect technology was specifically developed for electric vehicle owners and displays key information such as battery state of charge. The system's MyView feature allows drivers to access even more vehicle data including the electrical demands of such accessories as air conditioning, which can impact driving range.

Drivers also can input destinations, including their next charge point, into the car's MyFord Touch map-based navigation system, and the car will coach drivers on how to achieve the desired range – or advise if travel plans need to be adjusted. The on-board navigation system provides an EcoRoute option based on characteristics of efficient electric vehicle driving.

The Focus Electric's next-generation SmartGauge® with EcoGuide fuel economy coaching system features a cluster display that uses blue butterflies to represent the surplus range beyond the driver's charge point destination. The more butterflies there are, the more surplus you have to get to your final destination.

At the end of each trip, a display screen provides distance driven, miles gained through regenerative braking, energy consumed and a comparative gasoline savings achieved by driving electric.

Remote control
Off-board, Focus Electric owners will be able to maintain constant contact with the car anywhere they have a mobile phone signal using the Ford-developed MyFord® Mobile app. MyFord Mobile enables access via a smartphone or Web-based interface to:


Receive instant vehicle status information
Perform key functions remotely
Monitor the car's state of charge and current range
Get alerts when it requires charging or has finished charging
Remotely program charge settings and download vehicle data for analysis
Locate charge stations and plan routes to find them

The feature also allows the owner to program the car to use electricity from the grid to heat or cool the cabin while plugged in – called preconditioning. For example, during hot summer months, owners can preprogram the car the evening before to be fully charged – and fully cooled to a particular temperature – by a certain time the following morning.

Working with MapQuest®, MyFord Mobile can communicate charge station information and other points of interest to Focus Electric using SYNC Services. Turn-by-turn guidance is provided by the in-car map-based Navigation System. Drivers can also get up-to-date charge station information directly to their car simply by connecting to SYNC Services.

Engaging to drive, too
Not only is Focus Electric designed to provide outstanding energy efficiency and reliable operation, it also delivers real driving enjoyment. The all-electric powertrain and single-speed transmission provide immediate responsiveness and smooth acceleration when the driver pushes down the accelerator; it's expected to achieve a top speed of 84 mph (136 kph).

Much of the Focus Electric's steering, handling and braking feel is shared with the agile, sporty, fuel-powered five-door hatchback Focus model upon which it's based. At the same time, the vehicle's absence of gasoline or diesel engine and its outstanding aerodynamics lead to a remarkably quiet, comfortable in-car experience.

Focus Electric offers a host of standard safety and security features including six airbags, electronic traction control and MyKey® for North America. The Focus Electric is the industry's first car to feature 100 percent sustainable clean technologies in interior materials, including seat fabrics with REPREVE®-branded fiber made from recycled plastic bottles inthe seat fabric

Other standard features on Ford Focus Electric for North American customers include 15-spoke 17-inch aluminum wheels, a 60/40 split rear bench seat, push-button start, AM/FM/CD/MP3 Sony® Audio with nine speakers, SiriusXM Satellite Radio and HD Radio™. Also included is a free, three-year subscription to SYNC Services, which provides access to information about traffic, news, sports, weather, horoscopes, stock quotes and movie listings, along with business searches and turn-by-turn directions.

All Focus gasoline and electric variants to be sold in North America will be built at Ford's Michigan Assembly Plant in Wayne, Mich., with production powered in part by one of the largest solar energy generator systems in the state.

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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.

Ford C-MAX Hybrid and C-MAX Energi Plug-in Hybrid Deliver Leading Fuel Economy Plus Range, Flexibility

Ford accelerates fuel economy leadership push by introducing new C-MAX Energi plug-in hybrid with expected miles per gallon equivalent rating in electric mode better than Toyota Prius plug-in hybrid

C-MAX Hybrid expected to achieve better fuel economy than Toyota Prius v

C-MAX hybrids introduce next generation of Ford's acclaimed powersplit technology, allowing operation in electric mode at higher speeds than any other hybrid

DEARBORN, Mich., Dec. 14, 2011 – Ford's two new hybrid vehicles, the C-MAX Hybrid and C-MAX Energi plug-in hybrid, are projected to set a new benchmark for fuel economy when they go on sale next year.

The C-MAX Energi is expected to deliver a better fuel economy equivalent in electric mode than the Toyota Prius plug-in hybrid with a 500-mile overall driving range, more than Chevrolet Volt. The new C-MAX Hybrid is targeted to achieve better fuel economy than Toyota Prius v.

Both vehicles feature the next generation of Ford's acclaimed powersplit technology that will allow operation in electric mode at higher speeds than any other hybrid.

"C-MAX is the right car for the time as it combines the dynamics and quality of a traditional car with the versatility of a MAV and leading fuel efficiency that you cannot even get from Toyota," said Sherif Marakby, director of Ford's Electrification Programs and Engineering.

The C-MAX hybrids headline Ford's transformed lineup, one-third of which will feature a model with 40 mpg or more in 2012, building on the company's commitment to give fuel-efficiency-minded customers the Power of Choice.

Ford's near-term electrification plan calls for the company to triple production capacity of its electrified vehicle range by 2013. The C-MAX vehicles will be built on the company's global C-segment platform and are two of five electrified vehicles Ford plans to launch in North America in 2012.

Scheduled to start hitting showroom floors in the second half of 2012, the C-MAX hybrids will be built at Ford's Michigan Assembly Plant in Wayne, Mich., with production powered in part by one of the largest solar energy generator systems in the state.

More hybrid innovations
Ford holds approximately 500 patents that cover technologies in its electric, hybrid and plug-in hybrid vehicles like C-MAX Energi in addition to several hundred patent-pending applications.

With 20 years of Ford research and innovation behind the software and hardware technology driving them, the C-MAX vehicles also offer a proven design and nameplate with more than 100,000 sold in Europe since it launched in late 2010.

The C-MAX hybrids will be the company's first dedicated hybrid vehicle line and the first MAV (multi-activity vehicle) line in North America.

"The C-MAX Hybrid and C-MAX Energi are designed to meet the needs of customers looking to 'plus-up' and optimize their hybrid car experience," said Amy Machesney, C-MAX Hybrid and C-MAX Energi Marketing manager. "These customers are living more environmentally responsible lives and may have bought a hybrid in the past. They are now ready for more hybrid choice, combined with style, better performance and additional versatility."

Fuel efficiency, range and power
C-MAX Hybrid is projected to deliver class-leading fuel economy and beat the Toyota Prius v in both city and highway equivalent miles per gallon.

C-MAX Energi is projected to deliver better fuel economy in electric mode than the Toyota Prius plug-in hybrid and is projected to achieve more than 500 miles of overall driving range.

The C-MAX line hits impressive fuel efficiency and range figures without sacrificing driving performance.

"With C-MAX, you get road-holding capability, sportiness and performance in addition to leading fuel economy, great versatility, great features and great technology in a package designed to exceed customer expectations," said John Davis, C-MAX chief nameplate engineer.

Technology
The C-MAX line features the company's innovative hands-free liftgate that allows quick and easy access to the cargo area without ever needing to fumble for keys. A gentle kicking motion under the rear bumper opens the liftgate when used in combination with a key fob the user keeps in his or her pocket or purse that tells the car it's OK to engage. The same motion can be used to close the liftgate.

The vehicles also feature the newest version of SYNC® with MyFord Touch® to help inform, enlighten, engage and empower drivers – with an emphasis on increasing fuel economy.

This feature offers multiple ways for customers to manage and control their phone, navigation, entertainment and climate functions through voice commands, menus accessed through controls on the steering wheel, touch screens, buttons or knobs. In C-MAX Energi, the system offers additional information such as battery state of charge and distance to the next charge point.

The C-MAX also offers the next generation of SmartGauge® with EcoGuide. Designed to help drivers get the most from the C-MAX, information such as instantaneous fuel economy can be displayed on the left cluster to help drivers more closely monitor how their driving behavior affects the vehicle's efficiency.

In the right cluster, redesigned imagery of green leaves shows overall driving efficiency. The left cluster shows Brake Coach, a feature that helps drivers optimize their use of the regenerative braking system so that driving range can be enhanced through proper braking techniques.

Available for C-MAX Energi is the MyFord® Mobile smartphone application that allows users to monitor charging, receive alerts, find charge stations, plan trips and do more from their smartphones or computers for an effortless transition to an electrified vehicle lifestyle.

Other available technology features on C-MAX include active park assist, push-button start, AM/FM/CD/MP3 Sony® Audio, HD Radio™ and voice-activated Navigation System.

Versatility
As Ford's first North American MAVs, C-MAX Hybrid and C-MAX Energi provide customers with plenty of interior versatility and flexibility along with the urban maneuverability of a smaller vehicle.

The C-MAX line features a high roof design that gives each vehicle an overall height of 64 inches along with a higher command-style seat position instead of a cockpit-type. It also features five-passenger seating that includes a split, fold-flat second-row seat.

C-MAX Hybrid provides 54.3 cubic feet of space behind the first row and 24.9 cubic feet behind the second row. In C-MAX Energi, there is 43.3 cubic feet behind the first row and 19.1 cubic feet behind the second row.

Quality and ingenuity
Although Ford's C-MAX vehicles are new, the software and hardware technology going in them has been evolving for nearly two decades.

The C-MAX line also benefits from analysis of more than 500,000 miles of data collected from Ford's Escape plug-in hybrid test fleet, which helped engineers understand how plug-in hybrid vehicles are driven and charged and how parts perform under certain conditions.

"The result is a stunningly efficient system that has been entirely developed by Ford in-house," said Marakby. "That's crucial because it allows for development of one highly efficient system as opposed to integrating pieces of software and hardware made by different parties with hope that it will not only function properly but also efficiently."

C-MAX Hybrid and C-MAX Energi get their power through the combination of a gasoline engine and a battery-driven electric motor. When powered by gasoline, the C-MAX Hybrid and C-MAX Energi use the all-new 2.0-liter Atkinson-cycle four-cylinder engine – a powerful and fuel-efficient engine and among the most advanced non-turbocharged four-cylinder powertrains Ford has ever offered.

The electric motors of the C-MAX hybrids are powered by advanced lithium-ion (li-ion) battery systems designed to maximize use of common, high-quality components, such as control board hardware that has proven field performance in Ford's critically acclaimed hybrid vehicles.

Li-ion battery packs are more efficient than nickel-metal-hydride (NiMH) batteries. They also are 25 to 30 percent smaller and 50 percent lighter than NiMH batteries used in today's first-generation hybrid vehicles.

C-MAX hybrids offer Ford's next-generation powersplit architecture that allows the electric motor and gasoline-powered engine to work together or separately to maximize efficiency. The engine also can operate independently of vehicle speed, charging the batteries or providing power to the wheels as needed. The motor alone can provide sufficient power to the wheels in low-speed, low-load conditions and work with the engine at higher speeds.

In the C-MAX Hybrid, the li-ion battery pack is recharged when the gasoline engine is in operation. Further, the regenerative braking system recaptures more than 95 percent of the braking energy that would otherwise be lost, and is able to use that power to help charge the battery. C-MAX Hybrid requires no plug-in charging.

C-MAX Energi is charged by connecting the vehicle's external charge port to either a standard 120-volt outlet or available 240-volt charging station.

Safety
The C-MAX hybrids offer standard safety technologies such as the MyKey® teen safety feature, SYNC 911 Assist™ and seven airbags. SYNC 911 Assist uses hands-free phone capabilities to connect the driver directly with a local 911 operator through the paired phone should an accident occur in which an airbag deploys.

The next-generation MyKey features now allow parents to choose from multiple top speed limits and blocking of explicit satellite radio programming. MyKey also provides a persistent audible warning if front occupants are not wearing seat belts.

The C-MAX hybrids also feature standard safety and driver-assist technologies, including Curve Control that is designed to slow the vehicle when it's cornering too fast and Torque Vectoring Control to help accelerate through a turn when necessary. AdvanceTrac® with Roll Stability Control™ (RSC) and electric power-assisted steering (EPAS) also are standard.

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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.