Ford is gearing up to unveil the 2013 Fusion at the Detroit Auto Show, and the hype machine starts with a new app for the iPhone, iPad and Android devices.

After downloading the app, you can point the device's camera at any Ford logo – be it on a car or a screen – and it opens to reveal a 360-degree view of an artfully pixelated Fusion and the ability to drive the new sedan along a series of courses.

Between now and the big show in January, a new course, feature and video clip will be unlocked, but you can get your first taste of the app in the video after the break.