Ford is gearing up to unveil the 2013 Fusion at the Detroit Auto Show, and the hype machine starts with a new app for the iPhone, iPad and Android devices.

After downloading the app, you can point the device's camera at any Ford logo – be it on a car or a screen – and it opens to reveal a 360-degree view of an artfully pixelated Fusion and the ability to drive the new sedan along a series of courses.

Between now and the big show in January, a new course, feature and video clip will be unlocked, but you can get your first taste of the app in the video after the break.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 27 Comments
      Turbo_S60
      • 3 Years Ago
      Im really excited to see this new car, honestly shouldnt be so excited for a midsize family car but ive been counting down the days lol
      Kepe
      • 3 Years Ago
      I don't see a video anywhere. Also, where is the Android app? The link (which is broken and has to be repaired manually) taks to a site that only has a link to the app for Apple devices.
      • 3 Years Ago
      [blocked]
        Scott Monty
        • 3 Years Ago
        It's kind of hard to get user reviews of a car that hasn't even launched yet. We have plans for integrating customer reviews into our site longer term, just as we've already done with the current Fusion: http://www.ford.com/cars/fusion/ratings-reviews/ But in the meantime, we need to build awareness for the initial reveal. It's the same reason we invite auto writers to our press events. Now we're just expanding that by giving the public a first chance to participate in some of this as well. Scott Monty Global Digital Communications Ford Motor Company
          Elmo
          • 3 Years Ago
          @Scott Monty
          Mr. Monty, I'd like to shake your hand for making some of us realize that there are people in the automotive industry that actually listen to us. It makes us, the buying public, feel good that you guys are listening to us, rather than ignoring us and making what you guys think is best for us.
          EZEE
          • 3 Years Ago
          @Scott Monty
          @scott and Harry and Fran Here here... Build a new Ranger. My 2000 Ranger has only needed one sensor to be replaced and is in the six figures on mileage. At some point, I will get another small truck, and have no need for a full sized.
          Scott Monty
          • 3 Years Ago
          @Scott Monty
          Thank you for all of the comment. Yes, we do see your commentary and provide feedback to the wider Ford teams. The Ranger plan (which has been covered in these pages before http://www.autoblog.com/2010/09/20/u-s-spec-ford-ranger-to-officially-end-production-in-2011-ford/) was a difficult one to make and we still hear from passionate fans. But the reality is that it didn't make sense for us to keep this platform in the U.S. because of changing customer needs. While we may lose some die-hard fans and customers over that, we believe that the plan is sound and will be proven out longer term. That being said, we'll continue to listen and share the feedback. Thank you.
        onewayroll
        • 3 Years Ago
        "No TV ad can ever give you more buyers that someone coming on Autoblog and writing "Hey i have a 2013 Fusion and i am getting amazing MPGs, and great 0-60, and handling is great, and the car is super reliable." Your kidding me right? You really think the average person visits Autoblog? Give your head a shake dude.
          • 3 Years Ago
          @onewayroll
          [blocked]
          • 3 Years Ago
          @onewayroll
          [blocked]
        Curtis
        • 3 Years Ago
        Can't say that I'd ever use a blog as a reference for choosing a car... even this blog. Far more reliable and informed sources out there.
      Cooperaaaron
      • 3 Years Ago
      Ummm... ok, Ford... Let's not waste time or money on apps that few will ever use, let's get some independent suspensions for your Mustangs, let us get a new small pickup with Ecoboost engines, let us get some small, mid and large REAR WHEEL drive platforms on the market, etc, etc, etc....
      Travis Miles
      • 3 Years Ago
      Ford has adapted the best to the new realities set out before us by any Consumer Products company. They encourage active participation and provide on-demand response to consumers in a way that reflects the new norm of our society, one enthralled in a Reality genre, so much so that they even demand their political candidates to become reality characters.
      yuppiescum
      • 3 Years Ago
      How bout just show us the fricking car? That would really get people talking.
        Elmo
        • 3 Years Ago
        @yuppiescum
        You obviously miss the point of teasing...
      Joey Mcfreely
      • 3 Years Ago
      Let's hope the grill isn't as ugly as the current one.
      john m
      • 3 Years Ago
      I'm really looking forward to this car coming out. In fact I'm seriously thinking of buying an AWD version of the new Fusion. But this app thing is stupid. "Artfully pixilated"??? You're still gonna have no idea what it looks like. How much money did Ford waste on this idea?
      scocrmch
      • 3 Years Ago
      The video doesn't work and neither does the link for the app. Geez!!!!
        EZEE
        • 3 Years Ago
        @scocrmch
        the link for the app has an ' at the end. Delete that and it will work. That said, the app is 218 meg. A bit large for an advertisement.
      EJD1984
      • 3 Years Ago
      The screen capture reminds me a little of a 1963 Ford Falcon Convertible, with white wall tires. http://www.sunsetclassics.com/1963-ford-falcon/images/1963-ford-falcon.jpg
      Kevin Hooker
      • 3 Years Ago
      This post is filled with a whole bunch of non working stuff. Just saying.
      Muttons
      • 3 Years Ago
      Actual Youtube link... http://www.autoblog.com/2011/12/13/ford-teasing-2013-fusion-hybrid-with-new-interactive-app/#continued
    • Load More Comments