There's no question that Fiat's "Seduction" ad was a big success. Launched just a few weeks ago to coincide with the North American debut of the Fiat 500 Abarth, the minute-long commercial quickly went viral to amass over two million views. And with good reason. The spot's got everything: cars, sexy, funny.... So what more could Fiat do with the ad? Pop-Up Video, of course!

The VH1 program was most popular in the late 90s, but was revived just a couple of months ago by the (*ahem*) music television channel. So Fiat handed its precious video over to VH1 for the full pop-up treatment, complete with random snippets of information about its production and such. Follow the jump to check it out, along with the press release and – just because we love our readers so much – a special bonus video from the Abarth PR crew.






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FIAT Brand's Hot Digital Spot Receives VH1 'Pop-Up' Video Treatment
AUBURN HILLS, Mich., Dec. 8, 2011 /PRNewswire/ --

• 'Seduction' debuts as a 'Pop-Up' commercial on VH1.com
• Fiat's digital spot has hit more than two million views since it debuted at the 2011 Los Angeles Auto Show

After making its debut at the 2011 Los Angeles Auto Show, the FIAT brand's new digital video, "Seduction," is receiving a pop-up video treatment from VH1. A pop-up version of the digital hit will be featured on VH1.com's "Pop-Up Video" site (http://on.vh1.com/FIATpop) starting today through Saturday, Dec. 31. FIAT and VH1 fans will be able to view fun facts about the 60-second spot that has intrigued more than two million people.

"'Seduction' was created to generate awareness for the introduction of the 2012 Fiat 500 Abarth – it's an edgy video that captures the intensity of this all-new vehicle," said Tim Kuniskis, Head of FIAT Brand North America. "VH1 has taken 'Seduction' to the next level by giving it another unique and fun twist that both FIAT and VH1 fans will thoroughly enjoy."

"Pop Up Video has grown into a pop culture institution of its own, intriguing and entertaining our viewers with an added layer of engagement over their favorite music videos," said Mark McIntire, Senior Vice President, Integrated Marketing, VH1. "FIAT's 'Seduction' spot has already attracted a lot of buzz around the world, making it an excellent candidate for 'popping.' Giving their video fun, behind-the-scenes details in our unique pop-up format will help expand the viewership for the spot and keeps the conversation going among consumers."

The digital spot was first seen at the 2011 Los Angeles Auto Show during the reveal of the 2012 Fiat 500 Abarth. The video immediately went viral capturing global attention and more than one million viewers in one week. The digital spot transforms the unique characteristics of the Fiat 500 Abarth into a sensual and strikingly stunning model and "imagines" the scenario behind a first time encounter of the all-new vehicle. The spot ends with a new tagline, "The Fiat 500 Abarth. You'll never forget the first time you see one."

The pop-up version of Seduction can be viewed at http://on.vh1.com/FIATpop

About VH1
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 98 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

About the 2012 Fiat 500 models
Building on the attributes that made the original version an icon more than 50 years ago – the 2012 Fiat 500 models provide an entirely new generation of drivers with the best of Italian motoring: craftsmanship, style and safety, combined with fun-to-drive small-car efficiency.
The 2012 Fiat 500 offers high levels of safety, fuel economy, quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with eco:Drive™ Application, seven standard air bags and available TomTom® Navigation with standard BLUE&ME™ Handsfree Communication technology, the new Fiat 500 offers a unique driving and ownership experience. This package is further enhanced with new quality and refinement adaptations for the U.S. market, plus a "Top Safety Pick" for 2011 by the Insurance Institute for Highway Safety (IIHS).

Expanding on the qualities that have made the original Fiat 500 (Cinquecento) a timeless and efficient automobile, the new 2012 Fiat 500 Cabrio (500c) adds open-air freedom and even more driving enjoyment. And with its cleverly designed multi-position power-retractable cloth top and iconic body-side silhouette, the new Fiat 500c delivers style with class-leading interior sound quality.

At local FIAT Studios, customers may choose to personalize their Fiat 500 or 500c with selections including as many as 14 available exterior paint colors, 14 unique seat color combinations, three models and two interior environments. And to ensure that every new 2012 Fiat 500 will be distinct, a full line of authentic Fiat 500 accessories by Mopar® will offer customers even more personalization possibilities, including unique striping packages, exterior and interior styling accessories and authentic FIAT-styled merchandise.

Offering even more exclusivity and style, the limited-edition 2012 Fiat 500 and 500c by Gucci models arrive at FIAT Studios nationwide this December. For more information, visit www.fiatusa.com/gucci. The high-performance Fiat 500 Abarth will arrive into the U.S. market in the first-half of 2012.

The 2012 Fiat 500 and 500c Pop models have a U.S. MSRP of $15,500 and $19,500 respectively (plus $500 destination).


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    • 1 Second Ago
  • 34 Comments
      SethG
      • 3 Years Ago
      Amazing how this ad is so good and the JLo ones are so bad. They should pull JLo and just run this one. Doesn't matter if it's for the Abarth or not. Most people don't know the difference. The brand is the same. The car looks the same. Just get them into a showroom, if they can find one.
      Shiftright
      • 3 Years Ago
      This is how Fiat should be marketing the entire 500 range, not as a vapid diva acessory.
      Chad Kirchner
      • 3 Years Ago
      This just makes me want one even more!!!
      bman78
      • 3 Years Ago
      clever! I like how they put the foam on her chest! I always loved the pop up videos from vh1
      KGenesis
      • 3 Years Ago
      Bravo! Finally something witty and humorous from Fiat for the brand here in the states. This is definitely the direction Fiat should move in. Best part is they still had some seconds left at the end of the ad for some aggressive driving visuals.
      Johnny
      • 3 Years Ago
      lol What a POS. Selling go-carts with supermodels.. yeah, maybe if she came with the car. Loved it when the boys from Top Gear just trashed the piss out of it.
        metalmatrix7
        • 3 Years Ago
        @Johnny
        Are you sure you know what you are talking about? I just went back and checked episode 2 of season 12(the one where they drive in Western U.S.) and both Clarkson and Hammond love it. Only thing Clarkson wants is something wrong with it so it is in the tradition of Abarth.
        Muttons
        • 3 Years Ago
        @Johnny
        Seriously, where are you getting your info from? In a recent test of small cars on Top Gear the biggest thing they all found wrong with them is that none of them were the Fiat 500. They love that car.
        jutman1776
        • 3 Years Ago
        @Johnny
        well it can't be that much of POS considering Michael Schumacher uses it as his daily......
      tributetodrive
      • 3 Years Ago
      Shes so amazing.
        Alex
        • 3 Years Ago
        @tributetodrive
        Her name is Catrinel Menghia, she's a Romanian model.
      • 3 Years Ago
      [blocked]
      jayss2k07
      • 3 Years Ago
      No matter how many hot models FIAT uses in its ads, fundamentally selling cars always comes down to product. The 500 is cute, but that cuteness will wear off. Stylistically it's a dead-end. It's a FIAT Panda that went on a shopping spree to Victoria's Secret. The original New Beetle was a hit in the first few years after it was introduced by VW, and then sales fell off. FIAT's 500 will suffer a similiar fate. The only problem is that FIAT isn't selling anywhere near the number of 500s it thought it would. So there's not a lot volume that it already has to lose. I've driven a 500, and it was nice enough, with a controlled but bouncy ride--no doubt a result of its short wheelbase. It's also clearly built to a price point. If I was going to buy a small hot hatch, I would stretch the extra couple of thousand dollars and get a GTI. Also, I think the 500 got so-so crash ratings from the insurance institute, and the GTI scores much better in this regard too. Any criticisms of the car notwithstanding, the commercial was well done, and the model was hot.
      Evan Hayden
      • 3 Years Ago
      My car is keeping me very happy, but man... if I had the cash right now for another car, the Abarth 500 would be at the top of my list.
      Ryan
      • 3 Years Ago
      I'll take any excuse to watch it again. I've easily watched it 10 or 15 times at this point. Its one more reason I want one so badly...
        Sukairain
        • 3 Years Ago
        @Ryan
        You want Catrinel Menghia so badly? So does everyone here, get to the back of the line.
          Ryan
          • 3 Years Ago
          @Sukairain
          Well, I'd certainly take Catrina, but I meant the 500 Abarth.
      • 3 Years Ago
      [blocked]
        Carlo Sirna
        • 3 Years Ago
        The word "paisan" is not strictly italian: it's soutern italy dialect, and it is not really very used not even in italy. I am italian, I live near Milan (northern italy) and i am 38 years old and I can assure you that in my whole life I have almost never heard any italian use the word "Paisan" (or the more italian-correct word "paesano") in place of the word "amico" (which is really used every day, like "friend" in english). Moreover: 1) the family name of the director ("Maroni") is clearly from northern italy: he has NEVER used in his life the word "paisan" and none in his family will ever do it. 2) This woman is NOT italian: she is Romanian, and is speaking a perfectly correct and clean italian without any dialectal infelction (even if she has a noticeable foreign accent, for an italian like me). there's no place for the word "paisan" in the kind of language she is using.
          Carlo Sirna
          • 3 Years Ago
          @Carlo Sirna
          ME, My father and my mother are all from SICILY. we LIVE in northern italy. we SPEAK italian every day, and I don't like you to call "dirty" the southern italy. In second place: I can assure you that: 1) the italian currently spoken NOW in italy is different from the one spoken by your grandfather. 2) your grandfather, like ALL italian grandfathers speaks 90% of the time an italian local dialect, not the real italian you listen on TV or read on newspapers. 3) you can't seriously pretend to know italian better than me just because your grandpa is from italy... I have heard the italian of SONS of italians moved to USA and it is terrible, full of grammar errors and dialectal expressions I assure you.
          • 3 Years Ago
          @Carlo Sirna
          [blocked]
        Carlo Sirna
        • 3 Years Ago
        And... by the way... the correct word is "Paisà ", not "Paisan". and the correct ITALIAN (not dialectal) word for "Paisà" is "Paesano"
          stclair5211
          • 3 Years Ago
          @Carlo Sirna
          Why don't we call the southern part of Italy broke ass f$ck then if southern is wrong? Or how about lazyland? Or welfare state? Or just got bitch slapped by the globalist bankers and the people are too dumb too see it? A little wordy I will admit.
          Carlo Sirna
          • 3 Years Ago
          @Carlo Sirna
          @stclair5211: surely in southern Italy there is a diffuse abuse of the welfare state. Corruption is also an issue. Sadly the only ones that are truly offended by rough comments like yours are the honest people who are just victims of this situation. Yours is just a vulgar display of arrogance mixed with racism,,, and I think it is dishonoring the flag you use as avatar.
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