• Dec 8, 2011
Time magazine has given the American auto industry the honor of a cover story in the newest issue slated to hit newsstands on December 9. More specifically, the publication has taken a closer look at how Chrysler managed to go from Dead On Arrival to enjoying sales that are up 23 percent compared to the third quarter of 2010.
The company is expected to see sales of $55 billion in 2011. Talk about a turnaround. The piece focuses specifically on Chrysler CEO Sergio Marchionne, his role in pulling the automaker from the gutter, and just how crucial the company's government bailout was to retaining 40,000 jobs.

Time also takes a closer look at what its like to work with Marchionne by taking the time to speak with Laura Soave. Until recently, Soave was the head of Fiat in North America. Needless to say, the full text should make for an interesting read. You can read a quick blog post on the article at the Time website or wait for the hard copy to come out tomorrow.


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  • 67 Comments
      The Other Bob
      • 3 Years Ago
      Kinda of a silly title. I wasn't aware America had stopped selling cars. Yes, market share was down, but not down to zero.
      Johnny Trailerpark
      • 3 Years Ago
      Bit of hyperbole. America has always been selling a ****-ton of vehicles. Just not very good ones until recently.
      shle896
      • 3 Years Ago
      Thank God the GOP didn't get their way, otherwise there wouldn't be much of an American car industry left. FINALLY, the big three are building great quality cars, something they should have been doing all along. For the first time in years I'm excited about American cars again, especially Cadillacs and Buicks. Who'd a thunk it?
        • 3 Years Ago
        @shle896
        [blocked]
          lasertekk
          • 3 Years Ago
          BUT....it was the Republican Senators and Congressman that had an issue with it, after the fact. Get the facts.
        aatbloke1967
        • 3 Years Ago
        @shle896
        Apart from the fact that several of the newer Buick models are, in fact, German.
        TMTexas
        • 3 Years Ago
        @shle896
        Uh it was a GOP President that enacted the bailout. That being said, the same ends could have been achieved through a traditional bankruptcy filing without the government's selective enforcement of bankruptcy law.
      Mazdaspeed6
      • 3 Years Ago
      Republicans blasted the bailout plan right? Ok Just checking.
      • 3 Years Ago
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        • 3 Years Ago
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          • 3 Years Ago
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          RJC
          • 3 Years Ago
          Is this when the alien mothership appears in orbit? And we have to download a virus into their computer?
          • 3 Years Ago
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        MTN RANGER
        • 3 Years Ago
        Tin foil hat on. Check!
      Mike Pulsifer
      • 3 Years Ago
      The reason for Chrysler's new success: FIAT They're doing what the bozos in Daimler & Cerebus either couldn't or wouldn't do.
      Jared Schwager
      • 3 Years Ago
      I'm sorta pissed this all seems to revolve around Chrysler. Ford did an awesome job getting back on track and WITHOUT a loan from the government!
        • 3 Years Ago
        @Jared Schwager
        [blocked]
          billfrombuckhead
          • 3 Years Ago
          Chrysler 300 and Ddfoge Charger 8 speeds gets 31 hwy better than any Asian non hybrid V6.
          • 3 Years Ago
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          TMTexas
          • 3 Years Ago
          invisibleblog - It's a full size 4,000 lb. RWD carwith ~300hp getting 31mpg. Be sure to evaluate the context before you go spouting off. It's a remarkable achievement for a vehicle that size, something Honda, nor Toyota, nor GM, nor Ford has accomplished.
          • 3 Years Ago
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        Frank
        • 3 Years Ago
        @Jared Schwager
        Jared, So you want Time to highlight a private company that didn't take bailouts and did well vs companies helped by the BO administration? Didn't you get the memo? Private evil rich corporations bad, government funded/supported companies good, especially those part owned by the UAW. Ford just doesn't fit Time's template. And trust me, the template was created before the story was written. that's how the media works today.
        mythicalprogrammer
        • 3 Years Ago
        @Jared Schwager
        http://www.forbes.com/sites/joannmuller/2011/09/19/ford-looks-hypocritical-in-new-anti-bailout-commercial/ "receive $5.9 billion in low-cost government loans in 2009 to overhaul its factories and bring out more fuel-efficient technology" Assumptions makes you look like an idiot.
      • 3 Years Ago
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        • 3 Years Ago
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      billfrombuckhead
      • 3 Years Ago
      It's about time Americans start fighting back against these foreign trade predators and their Confederate allies. The bailout was worth it just to have Sergio Marchionne prove how poor American management has become
        LUSTSTANG S-197
        • 3 Years Ago
        @billfrombuckhead
        Why do you always feel the need to make references to The Civil War and Confederates in your posts? With you being from Buckhead, a ritzy section of Atlanta, I would think you would know better not to make such blanket statements about the region. If anything, you should be thanking those folks from the South, as they buy more American made cars per capita than those folks in the North East and West Coast regions do.
        • 3 Years Ago
        @billfrombuckhead
        [blocked]
          billfrombuckhead
          • 3 Years Ago
          Fiat is becoming an American company. The whole deal is being run from Auburn Hills anyway. Amazing how Republican southerners will defend a war over slavery 150 years ago and also ally themselves with an imperialist nation that sneak attacked American soil. Some patriots.
          aatbloke1967
          • 3 Years Ago
          "Fiat is becoming an American company." Unless Fiat formerly dissolves and a new corporation created which is domiciled in the United States, Fiat will remain an Italian company.
          Jonathan Arena
          • 3 Years Ago
          Last I checked, the confederate states bought more american product from these guys than the rest of the world combined... Also, not sure how you came up with this one, but taxes get distributed to the states that pay them... http://www.ritholtz.com/blog/2009/11/fed-tax-sentspent-by-state/
          • 3 Years Ago
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          aatbloke1967
          • 3 Years Ago
          Sorry, I meant "formally".
      Tilps
      • 3 Years Ago
      "lets rape toyota"
      Randy
      • 3 Years Ago
      Ford should be the spotlight here. For a plethora of reasons that I won't get into! They've got my vote!
        Dee Jackedup
        • 3 Years Ago
        @Randy
        Maybe when Ford has paid back their remaining $12.2billion in pre-bailout U.S. government loans, Time will write an article about them too.
        billfrombuckhead
        • 3 Years Ago
        @Randy
        Chrysler is doing the best job, don't you read consumer reports? How's Lincoln doing? Marchionne will fix Alfa Romeo before the next Mullaly fixes Lincoln.
          • 3 Years Ago
          @billfrombuckhead
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          • 3 Years Ago
          @billfrombuckhead
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      TMTexas
      • 3 Years Ago
      Interesting observation: when people complain about "bailouts" on the whole, the left generally points the finger at "big business republicans" for bailing out their Wall St. buddies. When in fact, the bank bailouts were engineered by Tax Cheat Timmy, now Obama's Treasury Secretary. While the auto bailouts everyone seems to be crediting Obama for, was ACTUALLY enacted by Bush. Facts are funny, I suppose.
        mythicalprogrammer
        • 3 Years Ago
        @TMTexas
        Both Bush and Obama supported both bailouts. If one should get credit than the other should get it too if one should get flack for it then the other should too.
        • 3 Years Ago
        @TMTexas
        [blocked]
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