The Nissan Juke R might be one of the company's most impressive engineering efforts in recent memory, but the skunkworks team behind it has apparently ruffled more than a few feathers with Nissan execs in Japan.

The UK team behind the Juke R apparently didn't seek approval from Nissan's higher-ups before beginning the build, and the unholy GT-R/Juke hybrid concept was apparently born in secret before the unending teasers – see the latest one after the jump – began making their way online.

According to sources close to the company, the release was a complete surprise to many at the automaker and several Nissan executives at the company's headquarters were put-off by the idea that a group of rag-tag engineers the team responsible for a number of Nissan projects, plus successful campaigns in WTCC, BTCC and Le Mans, would take the flagship for everything Nissan is capable of and toss it into an inexpensive compact crossover.

But like you, we think it's awesome, and we suspect when the execs get some seat time, they'll begrudgingly agree.



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  • 104 Comments
      leunamme
      • 3 Years Ago
      To the executives: People in your company have passion. They do good, creative work. This is how a company gets a reputation. A GOOD reputation. A reputation for performance, joy, and drive. It's not by building a Murano convertible...that's craziness. It's by letting those with talent have at it. Using the best you've got to show the world how awesome you can be. This sort of work should be rewarded. Nissan, if you start quenching the spirits of people who really care, you too will soon be like Honda and Toyota: a once great manufacturer who only knows how to be beige and has lost its way. Don't make that mistake.
        Mchicha
        • 3 Years Ago
        @leunamme
        you actually buy into the bull? This is all spin, Management knew exactly what was happening,
          leunamme
          • 3 Years Ago
          @Mchicha
          wow. you're right. I think I fell for it. no one would stand up to execs and post all those videos and risk losing there jobs. what I did is exactly what they wanted me to. I fell for their trap. I feel stupid now.
        Lindaflairr
        • 3 Years Ago
        @leunamme
        Thank you so much for referencing the hiddeous Murano convertible. Not even the heart of a GT-R would increase the sales of that car! Fail Nissan!!
          axiomatik
          • 3 Years Ago
          @Lindaflairr
          I was at my local Nissan dealer the other day. They didn't have a single Cube on the lot but they had 9 Murano CrossCabriolets. Makes perfect sense.
      waetherman
      • 3 Years Ago
      The Juke R project has made me look at the Juke in a different light, and I'm sure I'm not alone. When the Juke first came out, my reaction was somewhere between "meh" and "wtf!?" but after seeing the pure awesomeness of the Juke R, I now look generally favorably on the Juke - at least as far as styling is concerned. The current Juke is just too underpowered to really deliver on its sporty exterior, but I think the Juke R probably paves the way for an upgraded version of the Juke running with around 300hp that could really make for an awesome street-cross or rally car, and I think it would sell pretty nicely. Nissan should give these UK boys a medal. And a raise. And a couple more GT-R's to play with.
      lne937s
      • 3 Years Ago
      Nissan's UK team has been doing a fantastic job. They developed the Qashqai that essentially created the crossover segment in Europe and leads in sales by large margin. They created the Qazana concept that lead to the Juke, which has also been a sales hit. There are waiting lists for both cars in Europe and they cranking them out as fast as they can build them. A lot of their one-offs like the Micra 350SR (a Micra with a mid-mounted 350Z motor) and the Juke R have brought a lot of excitement to the brand. Nissan is the top automobile manufacturer in the UK. Nissan recently also became the best-selling Asian brand in Europe. http://www.newsroom.nissan-europe.com/EU/en-gb/Media/Media.aspx?mediaid=84442 I don't know if the rumors are true or not, but Nissan UK deserves a lot of credit.
      Carlos
      • 3 Years Ago
      Go figure, some rogue engineers produce somthing interesting and passionate even if it is polarizing and the higher ups are looking down their noses at it. I have more respect for this vehicle now knowing that it wasn't corp. sponsored, props to the boys who had the balls to go through with it. True spirit of hot rodding if you ask me. Keep making those convertible crossovers you corporate asshats. I'm sure that will win you some more points.
      Gladius
      • 3 Years Ago
      those "rag-tag engineers" in the UK are 8 times constructors champions. 3 in BTCC , 2 in LMP2 among others. http://en.wikipedia.org/wiki/RML_Group I'd be more careful with your desriptions autoblog..
        Maverick
        • 3 Years Ago
        @Gladius
        Also, lest we forget, many of the motoring greats have been cobbled together by rag-tag bands of sometimes not even engineers. Chief among which is obviously the Shelby Daytona Coupe.
      Krishan Mistry
      • 3 Years Ago
      Engineering WIN. This actually looks more exciting than a GTR. I think polarizing and risky is better than safe and "nothing that could possibly go wrong". Only one proves you have proverbial balls.
      Chris
      • 3 Years Ago
      I don't know why Nissan's execs have their panties in a twist. This made me want a Juke.
      donnieorama
      • 3 Years Ago
      Ah, yes--stuffy higher ups getting their panties in a twist because they're incapable of creating anything so awesome as this thing.
      Meef
      • 3 Years Ago
      Besides, sometimes it's easier to ask for forgiveness than permission. Those tight wads in japan are not known for thinking outside the box or taking risks.
        kYing
        • 3 Years Ago
        @Meef
        It might also be just AB trying to generate buzz and stir **** up, y'know, like they always do. Besides, wasn't the Murano convert however much fail it was a huge risk? Not to mention the GTR revival.
      Gorgenapper
      • 3 Years Ago
      Marketing campaign by Nissan: Stick it to the man, f- the higher ups we'll do what we want over in the UK. Look at the wild rebel in us and shiver in delight.....buy a Juke.
      creamwobbly
      • 3 Years Ago
      Datsun and its contemporaries were formed in the first place through this kind of excellence and self-led development. They deserve bouquets, not brickbats.
      Kris
      • 3 Years Ago
      Nissan's Execs might be mad, but their VP of Marketing should be ecstatic! Its by far one of the best viral/social media campaigns ever done by a auto manufacture.
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