Amp Electric Vehicles announced today that it will reveal a brand new all-electric SUV at the quick-approaching 2012 Detroit Auto Show. Right after the curtain is pulled back, a running prototype will be part of the Ride & Drive, so we'll be able to take the SUV for a spin in early January.

Amp isn't saying what model it will convert, but it does say that the SUV has "an All-American image." Considering that Amp already converts the Mercedes-Benz ML EV, our speculation is that the new Amp electric SUV uses the similar Jeep Grand Cherokee, but we'll have to wait until we get to Detroit to make sure.

Amp CEO Jim Taylor told AutoblogGreen that there are two main reasons for the new SUV. First, some fleet managers can't afford to buy the Mercedes, both because it's expensive and because it's a foreign brand. Second, since Amp has aborted making conversions of the Equinox (for "a bunch of reasons," Taylor said), it wanted a domestic vehicle to sell. Both the ML EV and the new SUV will be converted in Ohio. Taylor used to run Cadillac, then moved over to Hummer and became Amp CEO last December.

About a year ago, Amp approached GM about partnering up on all-electric SUVs, but did not get a positive response and felt it needed to "roll the dice" on a new platform. Since Amp's team is made up of many ex-GM employees, some were prejudiced to keep working on the Equinox, Taylor said, but the cost reality meant that making a shift to the new SUV was financially the better move. The powertrain that is being used in the ML EV is the same that is going into the new SUV, so that will help keep costs down as well.

Earlier this year, Amp delivered its first electric Equinox to Dayton Power and Light. Amp also has an order to deliver electric SUVs to Iceland, and we look forward to seeing how many will be Benzes and how many will be Jeeps. Or whatever.
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AMP to Show a New All-Electric SUV at Detroit International Auto Show

-- AMP will participate in the 2012 Detroit International Auto Show and announce a new 100% electric SUV
-- A running prototype will be made available at the Show's Ride & Drive Track
-- First opportunity for automotive press, industry experts to drive new SUV

CINCINNATI, Dec. 8, 2011 /PRNewswire/ -- AMP Holding Inc. (OTCBB and OTCQB: AMPD), an electric vehicle company, specializing in SUV Electric Vehicles, today announced that the company will unveil an expansion of their product line with an iconic American SUV – now 100% electric.

The new AMP model is based on a vehicle with an All-American image. The new model is designed to be attractive to fleet users in the United States who desire to take a public stance on zero-carbon and zero-emissions. Final assembly of the vehicle will be done at AMP's new Ohio production facility, which will also build AMP's 100% electric Mercedes Benz ML model.

The official unveiling of this new all-electric vehicle will occur at the 2012 North American International Auto Show (NAIAS) in Detroit in January. A running prototype of the groundbreaking EV will be on-hand for test drives on the Ride & Drive Track.

"The new AMP model is our latest 100% electric offering and a demonstration of our proprietary technology for SUVs, giving a driving range of 100+ miles. Where most EVs are small, compact or subcompact, our mission is to give our EV buyers vehicles that the greatest percent of the car-buying public prefers," said Jim Taylor, AMP CEO. "The opportunity to test drive it at the Detroit Show will give visitors a first hand experience of what we have achieved in this state of the art electric SUV."

Along with the Mercedes ML, the addition of this new model AMP will give EV buyers two great SUV choices in the emerging EV market.

About AMP Holding Inc.

AMP was founded in 2007 by entrepreneurs who have created several hi-tech companies. Currently, the AMP team is comprised of top automotive industry veterans and business executives. AMP's first all electric demonstration models were the Saturn Sky and the Chevrolet Equinox. Since its inception, AMP's unique electrification technology has proven to be an idea that has generated an extreme amount of interest, with inquiries coming from around the world. AMP's intent is to electrify a range of OEM SUVs, and expects to announce new model additions in 2012. The Company expects its vehicle electrification technology will provide new solutions to America's energy demands.

To learn more, visit the AMP website at .

About the North American International Auto Show

Entering its 24th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most – up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.

Forward-Looking Statements

Certain statements contained in this press release may constitute "forward-looking statements". Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors as disclosed in our filings with the Securities and Exchange Commission located at their website ( In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic conditions, and governmental and public policy changes. The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of the press release.

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    • 1 Second Ago
      • 13 Hours Ago
      How much do they charge for these conversions? Do they convert owner-supplied vehicles, or do they purchase gutted ones directly from manufacturers?
      • 13 Hours Ago
      The conversion market is dead. Bring on more EVs built from the ground up.
      • 13 Hours Ago
      Are these the same guys that were supposed to be converting Saturn Skies? How many cars have they actually delivered?
        • 13 Hours Ago
        They only booked about $332,000 in revenue for all of 2011 - It's not broken down, but that would appear to be very many conversions - if any. They're referred to as "demonstration models" in corporate boilerplate. If anyone can provide data on Amp conversions sold and delivered to private customers - I'd love to see it.
        Dan Frederiksen
        • 13 Hours Ago
        I was thinking the same. how many have they built. how do they stay alive. who are buying them
        • 13 Hours Ago
        They had a contract for 1000 ML BEVs... But they may have only delivered a couple: "Demonstration Phase The demonstration phase (the "Demonstration Phase") is to last for a period of six months commencing on the signing of the Agreement, during which the Company will provide NLE two Company vehicles (the "Demonstration Vehicles") for use by NLE in the Territory solely for product testing by NLE, for display, demonstration or other marketing purposes reasonably acceptable to the Company. The two demonstration vehicles were shipped to NLE as planned. The Demonstration Vehicles will remain the sole property of the Company. During the Demonstration Phase and continuing throughout the Development Phase (defined below), NLE will use its best efforts develop and expand the electric vehicle market in the Territory and will actively and diligently appoint and maintain experienced and competent public relations and advertising personnel and agencies to prepare market for Company products and to promote Company products and the Company brand within the Territory. NLE will explore using various media in its efforts to develop the market, including, but not limited to, the possibility of developing, in cooperation with the Company, a customized website and/or online experience to promote Company products and the Company brand within the Territory. Development Phase The second phase of the Agreement, the development phase (the "Development Phase"), is to commence on a mutually agreed upon date, but no later than October 1, 2011, and will continue through December 31, 2012. During the Development Stage, the Company will sell to NLE, and NLE will Purchase from the Company, 250 of the Company's vehicles (the "Initial Inventory"). The Initial Inventory shall be comprised of one or more vehicle models mutually agreeable to the Company and NLE. From and after the commencement of the Development Phase, and continuing thereafter throughout the Term, NLE will be solely responsible for the servicing and maintenance of all Company products in the Territory. AMP was informed by NLE that the anticipated repeal of the value added tax for electric vehicles in Iceland has not yet been approved, thereby pushing the development phase to the 2012 calendar year."
          • 13 Hours Ago
          (Cont.) "Sales and Marketing Phase The third phase of the Agreement, the sales and marketing phase (the "Sales and Marketing Phase"), is to commence at the end of the Development Phase and end on December 31, 2017. At or prior to the commencement of the Sales and Marketing Phase, NLE will prepare and submit to the Company for its approval, a business plan for the marketing, sales, and service of Company products within the Territory (the "Initial Business Plan"). The Initial Business Plan will include such information as the Company may reasonably require but, at a minimum, will contain a distribution, sales, marketing, and after sales plan outlining targets, strategies and plans for the following year. At all times throughout the Sales and Marketing Phase, NLE will devote to its activities under the Agreement sufficient assets and resources to effectively, ethically, and lawfully sell and promote the purchase and use of Company products by customers in the Territory and to otherwise carry out its obligations. To satisfy this commitment, NLE agrees, at a minimum, to appoint and maintain an experienced automotive team to execute the operations, sales, marketing and after sales for the Company's products, including an adequate staff of sales personnel who are fully trained and knowledgeable about the Company's products to support sales activities throughout the Territory and an adequate staff of trained engineers and service technicians to handle after sale services throughout the Territory; maintain an adequate selection and stock of the Company's products as is necessary to fulfill customers' demands and to ensure timely repair and/or replacement under warranty or non-warranty service; ensure that each customer's purchase and delivery experience is satisfactory; appoint and maintain experienced and competent public relations and advertising personnel and agencies to promote the Company's products and the Company brand throughout the Territory. During the Sales and Marketing Phase, the Company will sell to NLE, and NLE will purchase from the Company, 750 Company vehicles, or such greater number of the Company's vehicles as the Parties may mutually agree. Northern will submit binding orders for purchase and delivery of at least 150 Company vehicles in each calendar year of the Sales and Marketing Phase. "
      • 13 Hours Ago
      $100,000 per ML EV.... in volume of course....
      • 13 Hours Ago
      The new Jeep Grand Cherokee (and the Dodge Durango) uses the same platform as the Mercedes ML, so Amp would have a lot of familiar ground already covered.
      • 13 Hours Ago
      BTW, the ML is made in America on the same platform as the Jeep. Both companies are majority owned by Europeans. It is kind of ridiculous that people think the brand name makes something "American" or not...