As writers, we're treated to an interesting view of the auto show circuit. We kick in the doors, cram in as many press conferences and interviews as possible, then bolt from the scene as fast as we can. In doing so, we often take for granted the incredible amount of work manufacturers put into their displays. Set up and tear down often takes days, with hundreds of hours of planning and design work leading up to both processes. Ford has released a time-lapse video from this year's SEMA show depicting the long build-up and tear-down slog.

Using a smattering of RePlay XD1080 cameras strewn all around the booth site, it's possible to get a look at the forklifts, lighting, carpeting and cars as they trickle in to create a seamless booth packed with drool-worthy customs. Hit the jump to check out the clip for yourself.



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    • 1 Second Ago
  • 7 Comments
      Dean
      • 3 Years Ago
      I can't say I'm a Ford fan, but I do give them serious props for putting together such an incredible display, and to top it off, they make it look easy, based on the time-lapse video. You have to admire all them for all the time, and effort put into a show that will only last a few days. Ford has definitely come a long, improving their product line-up, and putting out great looking cars, I just wish they had a compact, to mid-size, 4 door, rear wheel drive luxury sport sedan.
        Krishan Mistry
        • 3 Years Ago
        @Dean
        AUS Ford Falcon. That would be a mid-full size sports sedan. I am faintly hoping that when the '15 Stang goes global, then Australia Ford takes note and helps bring a globalized Ford Falcon. And Lincoln can make a more powerful, luxury one to finally have a decent car in their lineup. Ford, do it!
        avconsumer2
        • 3 Years Ago
        @Dean
        Probably precious few Ford personnel responsible. I'd hazard 90%+ of it is contracted work through decorators, a/v, & exhibit designers (among others). Sure looks expensive though! (ex-A/V guy that worked in the convention industry - & that's just an educated guess)
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
        Krishan Mistry
        • 3 Years Ago
        Hey guys, I'd like you all to meet this new guy. Actually, he is NOT new. This, my friends, is columbianricer. And columbianricer is just Fried_Rice, who apparently is Brian. Troll, get banned, change name, troll harder, repeat? So, Captain Columbian Fried Brian, are you going to change your game AT ALL? Not one bit?
        Keith Martin Gatzke
        • 3 Years Ago
        First on race day! Stop being a hater. Awesome setup Ford!