• Dec 7, 2011
Most car marques can be easily recognized by their emblems. But some model lines have their own emblems, too. The Mustang stands out as a clear example, and now Ford is projecting that image even further. And we mean that quite literally.

For the new 2013 Mustang, Ford has fitted a tiny projector lamp into the side mirror that casts the shape of the galloping horse logo onto the ground beside the vehicle when the driver unlocks the doors. This illuminated "Easter egg" seems simple enough, but apparently it took Dearborn's engineers quite a while to get it just right, going through six or seven designs before managing to get it to work.

The result was apparently so captivating that it shut down Ford's Flat Rock assembly line when one of the auto workers hit the button and everyone came to look. We'll be interested to see it for ourselves when we get our hands on the new model. It might be purely aesthetic and almost entirely without function, but something tells us this could be one of those new gimmicks – like, say, illuminated sill plates or ambient cabin lighting – that we may see proliferating across the industry.


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  • 126 Comments
      Dave
      • 3 Years Ago
      I only want this if it can be fitted with a high power laser and I can aim it onto the Camaro next to me at a stoplight and burn the logo into his door. Without that feature it is just tacky.
      johnb
      • 3 Years Ago
      In a couple years nearly every "cool" car will have this. Pep boys will be selling DIY kits for $19.95. I want mine to have the Yosemite Sam, Calvin Pissing on a chevy logo, or the Mudflap lady.
      Jason Sieben
      • 3 Years Ago
      How about one that lights upward to help people find their cars in dark parking lots and paking garages...I usually remember where I've parked, but I always see people wandering around aimlessly hitting the key fob and listening for the horn to honk.
      LUSTSTANG S-197
      • 3 Years Ago
      You gotta love all of these "armchair engineers" who seem to thing giving it a new suspension takes no more effort than developing this "logo projector", not to mention on a body style that is on its way out in a couple of years. Why should Ford invest that money now? To please a few of you here who would probably never buy the car anyway? Given the number of Mustangs I see a day, it appears most people don't seem to mind the car's it. That includes the bulk of V6 drivers, many of whom are women appliance shoppers. I own a Mustang and can tell you it's not nearly as bad as some of you folks like to make it seem.
        Jeremy Pennini
        • 3 Years Ago
        @LUSTSTANG S-197
        "Why should Ford invest that money now? To please a few of you here who would probably never buy the car anyway?" I bet this is a modular peace that can be installed on the next gen mustangs too.
      Muttons
      • 3 Years Ago
      I want my car to project the word "JUICY" on my butt as I walk away from it.
      Krishan Mistry
      • 3 Years Ago
      That would be pretty cool, but it would be even funnier if the horse was animated and it worked while the car is moving. You are driving down a road at night, and there's a 2D horse galloping right next to you. Or change the horse to a batman symbol or something. Those complaining about IRS not being added while this gimmick was, listen to yourselves. Why the hell would you overhaul the entire rear suspension on a car that is not only not designed to accept IRS, but is being completely replaced by something brand new in only 3 model years, that will likely have it? And really, the live axle isnt the archaic handling nightmare everyone thinks it is, but rather a bragging right. My cheap pony car outhandled your sports car...with a friggin live axle! Anyone who has driven a 2011+ mustang on a track would swear the rear end is like any other performance car, and on the bumpier roads, it barely lets itself be known.
      Brad
      • 3 Years Ago
      I wonder when we'll see the Batman mod. :P
      NightFlight
      • 3 Years Ago
      Why is the title picture a last generation Mustang?
      MLowery
      • 3 Years Ago
      I don't see it being completely useless. It will just replace the lights that manufacturers are putting on the mirrors to light up the area so you can see to get in. It's just a fancier "Puddle light"
      Spartan
      • 3 Years Ago
      If nothing else, this is just plain cool.
      EJ
      • 3 Years Ago
      Lighten up, people - It's just a projector lamp under the mirror, and engineers go through iterations all the time. There is no mention in the article on the time it took to do this - I suspect it doesn't take long. And ambient lighting isn't a fad - it's one of the best ergonomic things about my bmw - it's been very useful to have a low level of light in the interior to grab something from the passenger seat, especially driving down a long highway at night. While I understand this is a car "enthusiast" website, people buy cars for all sorts of reasons. It's no big deal, really. Some people love to bash just to stroke their own ego.
      tributetodrive
      • 3 Years Ago
      I would rather they cut 100 lbs from the car.
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