Automotive News reports Lexus may uproot its global headquarters and relocate to California. The move would pull the Toyota luxury brand out of Japan for the first time in the nameplate's history. Toyota has already shifted Lexus' global marketing functions to the company's campus in Torrance, California in what is being seen as the first step in a larger move. Automotive News quotes Executive Vice President Yukitoshi Funo as saying the shift is part of an effort to make Lexus less of a Japanese brand and more of a "transnational" one.

Lexus isn't the only Japanese luxury brand shifting its operations around. Nissan announced plans to move the global headquarters for Infiniti from Japan to Hong Kong just last month. The new office handles everything from global marketing to sales and communications. Engineering, however, remains in Japan.

Toyota says that the company hasn't completely decided where Lexus' global headquarters will land and that there are still plenty of other options on the table.


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  • 27 Comments
      Terry and Mandy
      • 3 Years Ago
      Headquarters in CA means tax revenue for state.
        • 3 Years Ago
        @Terry and Mandy
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      brgtlm
      • 3 Years Ago
      Maybe the styling won't be so tortured if they move more functions to the Torrance campus.
      • 3 Years Ago
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        • 3 Years Ago
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      rsxvue
      • 3 Years Ago
      Good news to me -- this will probably create new jobs in CA.
        • 3 Years Ago
        @rsxvue
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          AP1_S2K
          • 3 Years Ago
          it could, but if you're familiar with most Japanese companies, it'll mean a lot more Japanese from Japan coming over.
        carfan
        • 3 Years Ago
        @rsxvue
        your absolutely correct...at least 5 new jobs!!
      ijardine
      • 3 Years Ago
      Rather more logical than Honda moving their Acura brand HQ to HK...
      plewdawg
      • 3 Years Ago
      The Japanese companies are moving because Japan is radioactive. There is talk of a dead zone emitting out at least 200 miles from Fukishima and maybe expanded.
      Temple
      • 3 Years Ago
      Well, Lexus has a small presence in Japan, and has a much longer history in the US. Lexus has only been in Japan 6-years. The move would make a lot of sense.
      MyerShift
      • 3 Years Ago
      So they're ashamed of being Japanese? I guarantee that no German, British, or Italian premium brands would ever truly conceive of such a notion. Then again; THOSE are brands with poison and identity. Something that Lexus sends to lack in. Not to mention that outside of the U.S., Lexus is a bit of "nothing" success-wise. Since it is mostly successful in the U.S. and their best-sellers are based upon plebeian Toyota models (RX=Highlander; ES=Camry), what does that say of the Americans purchasing them?
      • 3 Years Ago
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      Basil Exposition
      • 3 Years Ago
      relocate TO California? When was the last time you heard that!?
        AP1_S2K
        • 3 Years Ago
        @Basil Exposition
        yea, it's usually to move away. Well if they move here, I'm assuming where everybody is currently which is Torrance.
        Danaon
        • 3 Years Ago
        @Basil Exposition
        Remember, corporate HQ = few jobs, just high paid execs. It's not like they're going to manufacture in California or anything, but execs like nice weather and urban settings, so California is a no brainer.
      alextlim
      • 3 Years Ago
      Tsunami in Fukushima. Big flooding in Thailand. Earthquake in California? Toyota is short sighted!
      David J. Bernstein
      • 3 Years Ago
      Lexus + Global don't belong together. And moving their HQ to California means they'll be more in tune with American tastes. And it makes sense. Lexus don't sell well anywhere else. I love those press releases from Lexus in Europe though and how they make such a big deal about "sales increases". "Last year we sold 100 Lexus IS in all of Europe. This year we increased sales by a massive 50% and sold 150 Lexus IS in Europe! We're on the way to PWNING that market! Yeah!"
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