In a roundtable with reporters at an event related to the Tokyo Motor Show, Tetsuo Iwamura, President and CEO of American Honda, told us that he's been surprised by the Crosstour crossover's slow sales:

"In the case of the Crosstour, I'm really disappointed because that's a nice car, [with] very beautiful styling, and it gives very good driving performance as well as packaging. But yet, we went a bit too far."

The five-door CUV has been struggling since it went on sale as a 2010 model. Through November, Honda has sold just 16,679 units this year – down nearly 36 percent from the 25,927 units tallied by this point in 2010. Honda had initially projected annual sales of 40,000 units.

Iwamura confided that, in retrospect, launching the CUV branded as the Accord Crosstour was probably a "misstep," so the company subsequently shortened its moniker to Crosstour in order to give the vehicle more of a standalone identity. In our 2009 First Drive article, we praised the Crosstour's solid driving dynamics but criticized it for awkward styling, poor packaging and visibility, a short options list and premium pricing.

In our discussion with Iwamura, we noted that while Honda continues to enjoy solid sales numbers for its longtime mainstream offerings like the Accord, CR-V and Odyssey, newer models – particularly niche offerings – have had a tougher time finding buyers (see: CR-Z, Insight, Ridgeline). Iwamura expressed that Honda is actually "quite satisfied" with sales of most of its vehicle lines, maintaining that he sees nothing systematic within Honda that has prevented the company from generating new hit models. Further, Iwamura vowed to continue development of its niche players.

In the case of the Crosstour, Iwamura pledged, "With further refinement of styling and performance, it will be a very good success, a leading model."


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    • 1 Second Ago
  • 230 Comments
      Pixelwiz
      • 3 Years Ago
      Make it more like the Audi A7, and they'll be selling like hot cakes.
      tenspeeder
      • 3 Years Ago
      The Pres and CEO thinks this has beautiful styling? I'd hate to see how excited he gets when a ZDX drives by. Honda is worse off than we first thought
      Lunch
      • 3 Years Ago
      If he thinks this car is "beautiful," I hate to see what his wife looks like.
      Redline
      • 3 Years Ago
      General public disappointed by Crosstour in general, vows not to buy it.
      JC
      • 3 Years Ago
      Not only is this wagon a beauty school drop out but it also way too expensive!
      themanwithsauce
      • 3 Years Ago
      Insanity - repeating an action while expecting different results. Until that car gets prettier and more useful (euro wagon) it will continue to sell poorly. No amount of wishful thinking and ego will change that fact.
      A3TDI
      • 3 Years Ago
      Did he really say that we don't buy this car because the name is "Accord Crosstour" instead of just "Crosstour?" Is he that dumb or just think we are? He's CEO, so it must be the latter. They were going to send over the CDTi Accord wagon and instead yanked the diesel, gave us the obese grinch-faced TSX wagon and created this turd. Americans are buying the diesel Jetta wagon, instead... Honda is the company of apologies.
      rsxvue
      • 3 Years Ago
      It's comments like this from Honda which has led me to believe they've completely lost their way. Honda definitely needs to look at its upper management and determine whether or not this guy is good for the company. Obviously, he's blind.
      Justin Campanale
      • 3 Years Ago
      "very beautiful car" Is this guy high or what?
        • 3 Years Ago
        @Justin Campanale
        [blocked]
      starrizerx
      • 3 Years Ago
      Dear Honda, Here's the problem: The car is ugly as hell. Should have been just a normal wagon body style. ...And drop the suspension by 2 inches.
        ryanandrewmartin
        • 3 Years Ago
        @starrizerx
        Yup. Accord wagon ala TSX would've been outstanding.
          montoym
          • 3 Years Ago
          @ryanandrewmartin
          But, but, but, people don't like wagons. However, when you put them on stilts, people will beat down your doors to get them. Of course, you also have to make them attractive too, which is the part Honda forgot about here. Give me a legit wagon any day.
          ryanandrewmartin
          • 3 Years Ago
          @ryanandrewmartin
          You're probably right but at least it would've been an attractive sales failure. That TSX wagon is the BEES. KNEES.
          tipdrip215
          • 3 Years Ago
          @ryanandrewmartin
          Our whole Accord lineup should be the same as the Euro/Japanese Accord/TSX. Not this XXXL bloated pig American Accord that I have to look at seemingly thousands of every day.
          Zoom
          • 3 Years Ago
          @ryanandrewmartin
          It would have sold just as well. The styling is all off. The Venza is a much better competitor.
        AP1_S2K
        • 3 Years Ago
        @starrizerx
        problem solved....seriously (or just at least copy Subaru since thats what they were originally going for).
      PSKnapp
      • 3 Years Ago
      Um, is he talking about the same car? As bad as the pictures are, it's worse in person. Considering how compromised it is, I don't see how anybody could think this vehicle has good packaging. And as far as seeing nothing systematic, considering the Civic, CR-Z, and this thing... First you have to admit there is a problem before you can fix it.
      JasonERF
      • 3 Years Ago
      "vows to make it successful" Does anyone remember when GM started painting the lower 1/3 of the Aztek??????? This car is a complete and utter failure.
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