Toyota is out to prove that the fuel cell vehicle isn't as dead as we thought. Despite the fact that a hydrogen infrastructure is no closer to reality now than it was five years ago, the company unveiled its FCV-R Concept at the 2011 Tokyo Motor Show.

Engineers snugged the fuel cell unit beneath the passenger cell to preserve passenger and cargo capacity. The FCV-R Concept boasts space for four and their gear, and Toyota claims that the vehicle has a range of around 435 miles. That works for us. Currently, the FCV-R is only a concept, though it's interesting to see Toyota playing with hydrogen fuel cell technology once again.

Will the tech eventually make its way to the road? Here's hoping. Toyota has already made it clear the automaker wants to see the Prius range become its best-selling nameplate in the near future, and a fuel-cell version could be part of those plans. Hit the jump for the full press release.
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TMC to Unveil New Concept Cars at Tokyo Motor Show

Toyota City, Japan, November 15, 2011-Toyota Motor Corporation (TMC) will feature several concept cars to highlight its Toyota-brand exhibit at the 42nd Tokyo Motor Show. The concepts aim to make fresh proposals concerning the dream and joy of motor vehicles under the concept "Fun to Drive, Again."*1. The show, under the theme "Mobility can change the world", will be held from November 30 through December 11*2 at Tokyo Big Sight in Koto Ward, Tokyo.

The Toyota-brand display will include a concept car that heralds a future where people, cars, and society are linked, as well as a compact rear-wheel-drive sports vehicle that reaffirms the joy of driving and the pleasure of motor vehicle ownership. Also planned for display are a diverse selection of next-generation eco-cars including a plug-in hybrid vehicle (PHV), which represents the technology TMC considers best suited for widespread use to effectively meet CO2 emissions restrictions and the diversification of energy.

FCV-R (Fuel Cell Vehicle - Reality & Revolution, world premiere)
A practical sedan-type next-generation fuel-cell concept vehicle fueled by hydrogen, a promising source of CO2 emission-free energy that can be produced from a variety of sources and can be easily stored and transported. This concept model is a highly practical fuel-cell vehicle (FCV) that is planned for launch in about 2015.

With the fuel-cell unit located beneath the specially designed body, the vehicle can accommodate up to four passengers and boasts impressive luggage space. The fuel cell stack, consisting of a 70 MPa high-pressure hydrogen tank, has been improved to provide a cruising distance of approximately 700 km or more (under the JC08 test cycle; according to TMC).

*1Revival of Toyota-brand catchphrase "Fun to Drive", used in domestic Japanese advertisements from 1984 through 1987
*2Press days, November 30 - December 1; special guest day, December 2; public days, December 3-11


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    • 1 Second Ago
  • 26 Comments
      ZOZ
      • 3 Years Ago
      Like it or not (I do), Toyota is never brave enough to produce it as it is. They will make it waaaay conservative and bland for production version.
      Adam Waltering
      • 3 Years Ago
      Hanar anyone? http://www.flickr.com/photos/annakie/4396353007/
      Devin Christiansen
      • 3 Years Ago
      wat
      brian
      • 3 Years Ago
      The nose of a small boat and the tail of an Alfa Romeo... ...with SUV brush guards at both ends. As with most Japanese concepts - the styling is, shall we say, Challenging.
      Kramer
      • 3 Years Ago
      Thank you Toyota for persisting with the most aboundant fuel source on the planet who's waiste by product is clean H2O!!! Thank YOU !!! We can do this infrastructure while creating great jobs with alternative fuels such as Hydrogen.
      iESmedia
      • 3 Years Ago
      If a great looking concept goes into production and turns out ugly, does that mean that an ugly concept car with turn our good looking (or atleast better looking)?
      1STH
      • 3 Years Ago
      WOW. This may be the ugliest car I have seen......EVER.
      Dani
      • 3 Years Ago
      All jokes aside, it is beyond my understanding as to how this abomination got off paper, let alone onto a stand in reality.
        Royce Ramos
        • 2 Years Ago
        @Dani
        abomination? really? I think it's way cooler looking than the curent prius. I am only skeptical about the handle bar moustache, lol! If it could be cleaned up better, great, however I think it's a cool looking caoncept
      JY
      • 3 Years Ago
      It's finally happened: a car maker has released a concept car with mutton chops
      Jerrycobra
      • 3 Years Ago
      i see some honda cues copied
      sp33dklz
      • 3 Years Ago
      I still believe EV's will fail and bio-fuels or fuel-cells are the future. It's simple supply and demand. EV's will be a niche. People want to stop and refuel, and go large distances. They don't want to refuel for hours and travel around the block. Wake me up when EV's can top off a 100 mile range in 10 minutes (the time it takes me to refill my Subaru). Even then, that's still compromising range.
      Jay
      • 3 Years Ago
      It's got one of those mustaches that's connected to it's sideburns http://upload.wikimedia.org/wikipedia/commons/2/22/Ambrose_Everett_Burnside.jpg
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