Nissan has announced that the company plans to expand its Nismo offerings in the near future with performance variations of the company's mainstream models. Until now, buyers have only been able to take home factory-tuned versions of the 370Z, but company CEO Carlos Ghosn said that the time was right to allow ordinary buyers to sample Nissan's performance DNA. What does that mean, exactly? For starters, vehicles like the Juke Nismo Concept may actually make it to market, and other models may get the go-fast treatment soon thereafter. Nissan has also made it clear that Nismo will get its own global headquarters.

The company says that the new HQ will put all of Nissan's road-race and performance expertise under one roof while giving Nismo fans a central location for fan events. The site will also sell performance products and include a heritage center with plenty of vintage race metal on hand.

We like the idea of more performance-oriented vehicles on the road so long as it doesn't translate into the dilution of the Nismo brand. The world doesn't need a Nismo CrossCabriolet. Hit the jump for the full press release.
Show full PR text
NISMO PERFORMANCE ROAD CAR STRATEGY REVEALED

Legendary international motorsport division Nismo to apply its performance expertise to Nissan product range

* Major growth planned for Nissan's performance arm
* Nismo-tuned examples of mainstream models promised
* Nissan Juke Nismo Concept shows what the future might bring
* Wider range of after sales performance parts to be developed
* New global HQ due to open in 2013
* Highly successful motorsport campaign in 2011

Tokyo, Japan (29 November 2011) - Nissan Motor Co., Ltd has announced a major expansion programme that will see Nismo, the company's legendary performance arm, applying tuning and performance expertise learned on the racetrack to Nissan road cars.

An ambitious expansion programme will see the Nismo name become synonymous with performance and premium sports variants of mainstream Nissan models.

"Nismo adds even more excitement and innovation to Nissan products. We now plan to inject that style and excitement into other models in the Nissan range," says Shoichi Miyatani, President of Nismo.

As an indication of what the future might hold, one of the highlights of the Nissan stand at the show is the Juke Nismo Concept, a high performance version of Nissan's genre-creating compact crossover. Finished in Nismo's signature colour scheme of pearl white with subtle red highlights, the Concept boasts performance tuning for the suspension, more power from the 1.6-litre direct injection turbo engine and a stylish yet functional aerodynamic body kit.

Nismo - the name is derived from Nissan Motorsports International Co., Ltd - has long been a highly respected performer on the race tracks of the world.

In 2011, Nismo-developed Nissan GT-R racecars won the Drivers' and Team titles in Japan's SUPER GT championship and also took the Drivers' title in the FIA GT1 World Championship. Nismo-developed engines won their class in the Le Mans 24 Hours and the company has also developed the remarkable trail-blazing LEAF Nismo RC, the zero emission racing car based on the worlds's first mass-produced electric car. Its arrival heralds a new era of eco-friendly motor sport.

But the company's road car activities have, until now, been restricted to halo performance cars like the Z series in a small number of markets. That is about to change.

"Nismo has carved out an enviable reputation in motor racing," said Carlos Ghosn, Nissan President and CEO. "In fact, in 2011, Nismo cars and engines won in every category they competed in... the first time we have achieved this milestone.

"The time is now right to let ordinary drivers experience what our racing drivers enjoy every time they head out onto the track. We aim to bring Nismo's passion and focus on driving excitement to mainstream models, and the Juke Nismo Concept shows what we can do," said Mr Ghosn.

As well as producing complete performance versions of Nissan models, the company plans to expand its range of performance parts and accessories while another element of the expansion programme will see Nismo relocate to an all-new purpose designed global headquarters in Tsurumi, Yokohama at the start of 2013.

By bringing all Nismo's activities under one roof, the move will create a global centre of excellence for race and performance road car development. As well as a race shop, the centre will have a large maintenance area for service work, a heritage area where famous Nismo race and road cars will be displayed and a specialist store - the Omori Factory, named after Nismo's current base - where customers can buy performance parts and items from the Nismo Collection.

The larger site will also have ample space to hold more of the popular Nismo events for fans. And the annual Nismo Festival continue to attract more than 30,000 fans ready to celebrate the company's racing heritage and achievements at actual racing circuit.


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  • 30 Comments
      cashsixeight
      • 3 Years Ago
      If NISMO editions mean go-fast mods, then do it. If it is nothing more than a bodykit, spoilers, and special wheels >COUGH MUGEN COUGH< then don't bother.
        Elmo
        • 3 Years Ago
        @cashsixeight
        Mugen's US division is the only one that adds bodykits, spoilers, and special wheels. The Japanese division is the one that does go fast modifications. Also, NISMO has never been known for any of that. NISMO Sentra SE-R - 180hp, brake and suspension upgrades NISMO Altima SE-R - 280hp, also with brake and suspension upgrades. NISMO 370Z - 348hp, and so on NISMO Skyline GT-R Z-Tune - 500hp Both the Titan and Frontier NISMO editions had numerous off-road modifications and a slight power upgrade.
      Mel @ aWingThing.COm
      • 3 Years Ago
      Come-on Nissan, let's see a new SX already to compete with the GT86/BRZ!
      throwback
      • 3 Years Ago
      Nismo Leaf?
      Daniel Spalinger
      • 3 Years Ago
      Just wait...WRC team formed around the Juke...bank on it...
      lasertekk
      • 3 Years Ago
      what's a niz-mo?
      HustlinFlip
      • 3 Years Ago
      Bring on the NISMO MAXIMA - minus the big ass 370-ish wing.
        breakfastburrito
        • 3 Years Ago
        @HustlinFlip
        Boo... Maxima is a bland-mobile for corporate zombies. Maxima is like a low-slung minivan, and should've been axed long ago. Bring us an honest RWD sedan, then nismo that.
          HydraulicDragon
          • 3 Years Ago
          @breakfastburrito
          I've driven a Maxima, and it will sit you right on your ass. Not only is it fast in a straight line, but it handles very well. I would take one over any competitors FWD fullsize sedan.
          Elmo
          • 3 Years Ago
          @breakfastburrito
          You obviously have never driven a Maxima...
          onewayroll
          • 3 Years Ago
          @breakfastburrito
          "Maxima is like a low-slung minivan" ??? haha..The Maxima is one of the better looking 4 doors on the road but it's CVT keep it from been a proper sport sedan. Bring back the 6 speed!
      Alex Butti
      • 3 Years Ago
      The Juke-R sold on the market? C'mon Nissan, make it happen :)
      XT6Wagon
      • 3 Years Ago
      so long as it doesn't translate into the dilution of the Nismo brand really? how long did it take you to type that out? I couldn't do it without laughing every few letters. You are worried about diluting "Nismo" which almost entierly translates to bad body kits and huge pricetags in the US market?
        Elmo
        • 3 Years Ago
        @XT6Wagon
        Bad body kits? You MIGHT wanna research that a bit more...
      kevsflanagan
      • 3 Years Ago
      I think most of us wouldnt mind this as long as its not just silly bodykits with a extra strut bar tossed in for the heck of it. This might also help some dealers parts dept's to actually have avialable their NISMO parts ordering book.
      Dvanos
      • 3 Years Ago
      A NISMO Versa?? Haha!!
        lne937s
        • 3 Years Ago
        @Dvanos
        Maybe not the Versa sedan, but the new Tiida GTS (with the 1.6 turbo from the Juke) that is currently sold in China would be a good basis for a Nismo upgrade.
          lne937s
          • 3 Years Ago
          @lne937s
          the Tiida GTS on sale in China for several months now. It has been consistently winning comparison tests vs the Golf TSI, Cruze Turbo, and Buick Hideo XT (basically a 1.6 turbo Astra). The Tiida (including all versions models) is the top selling hatch in its segment and has been setting sales records in China. Look up Tiida GTS (or copy and paste the Chinese characters 骐达 ) and use google translate to see more coverage. It is significantly bigger and more refined than the current Versa hatch. Rumor is that the new Tiida will be brought to Australia with the return of the Pulsar name. No word on what it will be called here.
          lne937s
          • 3 Years Ago
          @lne937s
          I really need to start proofreading what I write... I hope you can figure out the gist of what I was writing...
          Elmo
          • 3 Years Ago
          @lne937s
          I thought the Tiida GTS was just a concept.
      Ian Moore
      • 3 Years Ago
      I could see this easily turning into the same type of deal as the SS badge for Chevy circa 97-02 where everything could be had with an SS badge regardless of performance.
        Elmo
        • 3 Years Ago
        @Ian Moore
        You seem to be misinformed on which years the SS badge was on the Monte Carlo. The Monte Carlo SS wasn't offered until 2000 on the 5th generation Monte, which was a performance car. It was a Monte Carlo bodied Pontiac Grand Prix GTP with 240hp in 2004. The 2006-2007 refresh of the Monte came with the 303hp 5.3L LS4. Which was an incredible straight line performer. The only car that didn't deserve the SS badge was the Malibu. All that was was just an appearance package. It already had 240hp in LS form. The Cobalt SS was an incredible performer in its class and showed that an American manufacturer can build a car that can keep up with sport compact's best.
          kargi
          • 3 Years Ago
          @Elmo
          SS = SUPER SHTYYY
          Xedicon
          • 3 Years Ago
          @Elmo
          I'm with you Elmo - my SS/TC makes me giddy everyday!
      Drew510
      • 3 Years Ago
      I like the smell of this. Brings back memories of walking into the dealership and thumbing through the NISMO catalog and ordering readily available go fast bits for the 510.
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