Chrysler's Super Bowl commercial made the list (YouTube... Chrysler's Super Bowl commercial made the list (YouTube).
Do you talk to your friends and family when an ad comes on TV? "That was great!" or, "That ad sucks." How about, "If I see that ad one more time, I'm going to kick in the TV screen."

This time of year is a real challenge to ad haters and those who don't have digital video recorders to help skip through the commercials. Holiday shopping advertisements are running ad nauseum, and there's an avalanche of car commercials trying to push cars and truck off dealer lots before the calendar switches over to 2012.

Trade publication Adweek has named its top ten ads of 2011, and its editors say even they were surprised that three car ads from the last eleven months were among their top 10 -- including the one that nabbed the top honor.

Do you agree with the so-called experts?



The ad for the Nissan Leaf, ranked 9th, shows what the world would be liked if we tried to run everything on gasoline. Our favorite was the dentist drill. Ouch!

The Leaf is an all-electric vehicle, a hatchback that gets about 80 to 100 miles on an electric charge before it needs to be recharged.

There is controversy surrounding electric vehicles -- real questions as to whether enough U.S. drivers will want them to justify the investments being made by car companies, and the tax-payer funded incentive tax credits being used to subsidize early adopters.

This ad, though, produced by TBWA/Chiat/Day, captures the progressive spirit around trying to get more people to consider driving electric vehicles, which can make the U.S. less dependent on foreign oil.



"Born of Fire," broke all the rules of advertising, and especially Super Bowl advertising when it aired last February to the biggest TV audience of the year.

The ad, which scored 3rd on Adweek's list, is two minutes long, and tries to make the point that Detroit, perhaps the most derided city in American culture today, is where the best automotive hardware comes from. The tagline that Chrysler introduced in this ad: "Imported from Detroit."

The ad was also notable for having hip-hop icon Eminem appear in the ad, and for using his "Lose Yourself" song. The ad was a hot with most critics, and was the most talked about ad of the game for weeks.

Chrysler brand sales are up overall this year. It's always hard to tie the effectiveness of an ad idea to sales. But regardless if the Imported from Detroit line is helping or hurting, Chrysler is sticking with it.

The ad, by Portland, Oregon-based agency Wieden & Kennedy, has around 15 million Youtube views.



The ad, for the Volkswagen Passat, features a kid dressed as Darth Vadar trying to use "The Force" to make things happen. For most of the ad, the lid is unsuccessful and disappointed. But at the end, the VW starts up as the pint-sized Darth Vadar commands it.

The kid's wonderment comes through the opaque mask, so kudos to the actor in the Star Wars costume. We see it was the Dad, from inside the kitchen, using the remote starter to power up the car on cue.

In a year when Budweiser, Pepsi and the snack food companies all mostly disappointed during the Super Bowl, a car ad from VW, produced by Deutsch/LA, was good enough to score No. 1 with Adweek for the whole year.

The spot's metrics are terrific: 44 million views on YouTube, a reported 6.8 billion impressions worldwide, more than $100 million in earned media.



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  • 34 Comments
      Mate
      • 3 Years Ago
      Fine choice.
      patyrow
      • 3 Years Ago
      Volt passing Leaf as leaf turns yellow orange & falls to ground chargeless . LMAO Paty
      • 3 Years Ago
      add sucks just like m&m
      joyfulnois
      • 3 Years Ago
      I absolutely LOVE the Darth Vader commercial! The little kid is great in it. By the way, if you have never seen it, there is a "spoof" commercial that runs parallel to the Darth Vader one, called "Little Thor" on YouTube. Here's the link: http://youtu.be/EPNjWWQqWCA The dog's bowl has "Loki" on it, and the car's license tag spells out "Asgaard". It's pretty funny, too.
      • 3 Years Ago
      What idiot came up with that add? Stupidest thong I ever saw! Wasn't worth the time to even post it Huff!
      • 3 Years Ago
      Darth Vader wannabe . Hands down winner
      Kathy
      • 3 Years Ago
      The Nissan and Volkswagon ads were very entertaining, but the Chrysler ad is my favorite. Could be a little prejudiced having been born in Detroit. Having been born in Detroit, first time I saw this ad, it made me feel good because of its positive presentation of that old, "overgrown hometown" city that is really hurting, but, thanks to this ad, is shown holding its own. Having been born an American, first time I saw this ad, I loved the pugnacity of the final line, "Imported from Detroit". (This is not to say that the management of the Big Three did not initially contribute to the decline of its product and the opening of the door to foriegn imports. Negotiated mistakes that have been recognized - and hopefully addressed.)
      • 3 Years Ago
      the best ad, and the only one I haven't seen again, was the ad for the new VW Bug with the beatle racing through the woods... it was surprising, subtle and super creative... oh, and obviously memorable!
      alyeska2
      • 3 Years Ago
      Everyone's "love stories" with ads prove only one thing: Corporate America has won. It's already taken over most people's brains and the latest takeover from Big Business is our Holidays. Most Americans just lost Thanksgiving to Corporate greed under the guise of a "struggling economy". While most lament the loss of "family values" and are quick to blame other culprits, they should look at Corporations: they broke up most people's holidays by making the shop-a-holics leave the family table early to go spend money on things they don't need. They also interrupted family reunions by making people work on Thanksgiving. I predict that within 3 years, stores will be open on Xmas day and the very people who cater to that Corporate behavior (the shoppers) will act the most annoyed and outraged by the loss of yet another holiday that used to bring families together.
        Denise
        • 3 Years Ago
        @alyeska2
        Apparently you've succumbed to it, also. Xmas.......really?
        ma659
        • 3 Years Ago
        @alyeska2
        OMG! "Corporate America has taken over?" I don't see anyone being forced to shop on Thanksgiving or Christmas or Mother's Days or any other day! It 's their CHOICE to go shopping! And further more, corporations didn't break up the family...it's the family that broke up the family! Unwed mothers...absent fathers...no discipline in the home...no interest in your kid's education...THAT'S what broke up the family not Wal-Mart! Take responsibilty for YOUR own chioices! Don't blame corporations! They are the ones who provide jobs so those people can go shopping and put food on the table and buy fancy cars...etc. Look in the mirror!
      • 3 Years Ago
      Chrysler Ad made me tear up a bit... "It's the hottest fires that make the strongest steel" Rock on Detroit!
      jmartinlegal
      • 3 Years Ago
      How far can you drive an electric car before you turn gay?
      copdad556
      • 3 Years Ago
      Kinda off subject, but my favorite commercial, of late, is the insurance commercial with the robot destroying a neighborhood. When he utters that deadpan phrase "Man, that thing does not like Duane" , makes me laugh every time. Just sayin...
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