The Detroit News reports that while Chrysler is only expected to offer one minivan going forward, the vehicle will carry two different names depending on where it's sold. The Dodge Grand Caravan is expected to carry on in Canada while American buyers are likely to continue to be able to buy the Chrysler Town and Country. Reid Brigland, the head of the Dodge brand, said that the Town and Country resonates better with American buyers.

As you may recall, Chrysler CEO Sergio Marchionne has said that the automaker will only offer one minivan by 2013. In addition, the next-generation Chrysler minivan will offer optional all-wheel drive and have a nine-speed automatic transmission. Buyers will also be able to chose between standard sliding doors and a people-mover configuration with traditional hinged entrances. Chrysler also plans to take the compact-van fight to the Ford C-Max with a smaller platform as well.

The Detroit News says that the next-generation Chrysler minivan will continue to be built in the automaker's Windsor, Ontario facility.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 33 Comments
      pickles
      • 3 Years Ago
      It's a tricky one. One side of me totally supports deleting BS product overlap. People who want what's appealing about a Chrysler/Dodge van, will buy it regardless of badge. Yet, don't men buy more vehicles than women.. and if that's the case, isn't the Dodge, a slightly more 'macho' brand going to resonate with the dudes and the Chrysler T&C going to appeal to women more? The differences between are nil. I just sat in both at the car show. Same analog clock. Same faux wood.. and nothing some option packages won't fix. Either way, I'd bet the execs at Chrysler are treading cautiously. They're great products -and the only models under corporate umbrella which I'd ever consider buying.
      Pat
      • 3 Years Ago
      Ask Ford how Taurus sales were once it became the Five-Hundred! Not!
      JB
      • 3 Years Ago
      Nah, in Canada it should be the Fargo Grand Caravan. I think Chrysler is trying to combine dealerships selling all brands, so there won't be competition on the floor between the Dodge and Chrysler. I don't understand the Ram branding, but whatever. I still call it the Dodge Ram.
        SoCalLXer
        • 3 Years Ago
        @JB
        they are, ram is its own brand, the trucks are now; make:ram model: 1500, 2500, etc. srt just became its own brand too so hope that doesnt confuse you too much...
      • 3 Years Ago
      [blocked]
      theblackemblem
      • 3 Years Ago
      "Reid Brigland, the head of the Dodge brand, said that the Town and Country resonates better with American buyers." I don't understand; I thought the GC enjoyed better sales than the T&C?
        Krishan Mistry
        • 3 Years Ago
        @theblackemblem
        I thought it was because the TC was the "luxury" model while the GC was more basic and hence cheaper. The TC has a much nicer interior, I saw one with leather seats, fake wood dash, and even an analoge clock in the center. The GC oozes a greater scent of budget family mom, the main luxury options being standard on the TC.
      Bill Burke
      • 3 Years Ago
      This is the one glaring area where the "new" Chrysler is having product planning problems. They have to sort out what they have done best in the last decade, trucks, vans, crossovers and SUVs with lots of dupllication.Will the family mover market be satisfied by the new Journey crossover? Will the upscale Town and Country make sense to entry level minivan families? Does the Jeep line satisfy all SUV buyers, then why the resounding success of the Durango? Why not a Pacifica replacement of the very popular luxury crossover that was killed prematurely by Chrysler? If you are going to make a Caravan for Canada, why not just continue the line in the states? How extensive will the Ram brand be and what about a Jeep pickup? What is causing this problem is a uniquely "American" phenomenon of brand, rather than simply vehicle application shopping. Chrysler is a luxury brand and if I want that in a minivan, I'll go with a T&C. If I've always bought a Caravan for another reason, even grill preferences, it's a Dodge I'll choose. People like choices across applications and the Germans never got it. They instilled this "wipe out all duplication" mindset and the European thinkers at Fiat have fallen for the same policy, thus the confusion on product at Chrysler. Americans like their choices and the "new Chrysler" is going to have a hard, if not impossible, time of changing that thinking. My advise, keep building both minivans, make their styling more distinctive and let Dodge be practical and Chrysler luxurious. Building a Caravan just for Canada makes no sense. Potential big mistake here guys. Chrysler managers, speak up before it's too late.
      rw33
      • 3 Years Ago
      This is the dumbest decision they are making. Camry - ES350 Accord - TL Higlander - RX350 Pilot - MDX There is no reason that they can differenciate the Caravan from the Town and Country in the same way. If they do it right they can easily enjoy 200,000 sales. Now a T&C is supposed to portray luxury while offering a middle class version and stripper version for the masses?
      TriShield
      • 3 Years Ago
      Amazingly stupid branding decision. If one thing wasn't broke at Chrysler it was the minivan business as it is today. If I were a Dodge dealer in the US I would be beside myself.
        BB79826
        • 3 Years Ago
        @TriShield
        Seriously. I mean with RAM its own brand now, Dodge's sales are behind Kia's. I mean, yikes. Yes, we're talking about badge engineering, but it's incredibly successful badge engineering that's existed for nearly 30 years. And a 9 speed automatic?! Whatever.
      Harry
      • 3 Years Ago
      Why???? This makes no sense!
      Sukairain
      • 3 Years Ago
      And to everyone's surprise, Chrysler group pulls out the gun and shoots its remaining foot.
      SoCalLXer
      • 3 Years Ago
      has anybody here whos commenting actually been in these 2 vehicles??? i mean the 11's and 12's. they have different bumpers, lights and grilles on the outside, but inside, they both pretty damn similar, not different enough i'd say to justify the selling the exact same car with different bumpers and badges. i mean seriously, how many of you were actually considering this car. im not taking anything away from the car, its just most people here id be willing to bet arent even in the market for a minivan. yeah theres a price difference right now, but id be willing to bet they'll make a couple budget orientated models for the T&C. it wont be the end of chrysler minivan sales, they made the segment, and last i checked theyve sold the most this year. it wont hurt sales
        Oceanblue78
        • 3 Years Ago
        @SoCalLXer
        They sell at different price points. Thats the main difference.
      dukeisduke
      • 3 Years Ago
      Another stupid move by Sergio Marchionne, and Olivier "I'm a genius, just ask me" Francois.
    • Load More Comments