Edgar Albert Guest was a transplanted Detroiter, his family having moved from Birmingham, England to The Motor City well before Detroit earned that nickname. From there, he embraced the city and life itself, penning more than 10,000 poems with titles like "On Quitting" and "It Takes a Heap O' Livin'." His works had simple, inspiring themes that earned him the title of The People's Poet and the only-ever Poet Laureateship of Michigan. And it is he that Chrysler has turned to for its next Imported from Detroit commercial, advertising the 2012 Chrysler 300.

Guest's poem "See it Through," a lash of encouragement for the folks battling World War I, is spoken over snatches of Detroit still-lifes: children swinging, NFL fans tailgating, a grocer in his doorway. Underneath all that, Muddy Waters does a little bit of his version of "Mannish Boy." It doesn't have the shock and grit of Eminem's take, but it's just as good.

In fact, it's so good at recasting images of Detroit that we thought the city itself should do the same for itself, then AdWeek found out someone else already did. Boat Magazine, a biannual English magazine about cities, did its second issue on Detroit. To advertise it, Boat produced a video using voiceover of the same Guest poem and its own quotidian scenes of the city. Chalk up another one for high coincidence. If you missed the commercial during yesterday's Thanksgiving Day Lion's game, you can check it out after the jump – and we've even included the Boat Magazine vid for good measure.






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    • 1 Second Ago
  • 123 Comments
      Adam Waltering
      • 3 Years Ago
      Listen, quit pointing out the fact that it's built in Canada (even if it's true) you'll get a thumbs down. Don't say anything negative about Chrysler (even if it's true) you'll get a thumbs down. Don't comment on how melodramatic and tacky the commercial is (even if it's true) you'll get a thumbs down. Don't mention how crappy Detroit is (that part is true) you'll get a thumbs down. Do not in any way compare a 300 to ANY other cars you'll get a thumbs down. I will now submit this comment and recieve my thumbs down.
        MyerShift
        • 3 Years Ago
        @Adam Waltering
        I guess that's why there are other, less lazy people that are actually working and trying to improve Detroit. I have been there many times. Never been scared but have been the only white boy. Then again, I am bit dumb enough to wander into the hood.
        LUSTSTANG S-197
        • 3 Years Ago
        @Adam Waltering
        Uh, no, you get voted down for making idiotic statements. These commercials are better than 95% of the other car commercials out there, in that they stand out, and evoke a sense of emotion, and pulling for the underdog. Name someone who does them better. I dare you.
          Adam Waltering
          • 3 Years Ago
          @LUSTSTANG S-197
          Uhhh...every Hyundai commercial for the last 10 years. There's actually substance in them.
          LUSTSTANG S-197
          • 3 Years Ago
          @LUSTSTANG S-197
          Oh, and this lacks at substance? These Chrysler commercials evoke much of what this country is about. Hyundias may be nice cars, but I could not tell you about any of their commercials, as I have not noticed them. You are just an Asian fanboy who cannot stand to see anything domestic do well.
        donnieorama
        • 3 Years Ago
        @Adam Waltering
        Not from me, sir--thumbs UP.
      • 3 Years Ago
      [blocked]
        MyerShift
        • 3 Years Ago
        It was engineered by Chrysler. Not Benz.
          Rob
          • 3 Years Ago
          @MyerShift
          The 300, Charger and Magnum were engineered while Daimler controlled Chrysler. Even the Challenger was conceptualized under Daimler's control. So Phillip is correct in what he said.
        whofan
        • 3 Years Ago
        For a while profit went to Detroit. Now it probably goes to Italy.
          • 3 Years Ago
          @whofan
          [blocked]
          MAX
          • 3 Years Ago
          @whofan
          Fiat is on it's way to becoming an American company, is run from Auburn Hills Michigan and is spending billions on improving Chrysler factories all over America.
          Yas
          • 3 Years Ago
          @whofan
          For that while there was no profit and Chrysler workers were financed, Chrysler buyers were subsidized first by Cerberus then by the US government, while retired workers lived off the 600 M Daimler threw in with he deal to boast the pension fund. Then Fiat took a risk to get the company out of this spiral and now profit will go to whoever buys FIAT shares. When did Detroit get any profit? Indirect benefits: yes.
      Jean and Bill
      • 3 Years Ago
      the chrysler 300 is made in Brampton Ontario CANADA... just what is the claim imported from Detroit?.
        bluekurgan
        • 3 Years Ago
        @Jean and Bill
        Coca Cola is an american drink, even the one produced in Frankfurt. So why should be any different for Chrysler?
          • 3 Years Ago
          @bluekurgan
          [blocked]
          • 3 Years Ago
          @bluekurgan
          [blocked]
          • 3 Years Ago
          @bluekurgan
          [blocked]
          • 3 Years Ago
          @bluekurgan
          [blocked]
      • 3 Years Ago
      [blocked]
      pistolboythunder
      • 3 Years Ago
      Ghetto loud and obnoxious people that love big rims love Chrysler. i see it all the time i live in south L.A. yup i don't think of luxury when i see a Chrysler. And Eminem int he car ads just make the brand more ghetto. i though it was supposed to be a luxury car brand. ghetto people don't usually have any money , so why cater the a luxury car brand to the wrong crowd.
        DrEvil
        • 3 Years Ago
        @pistolboythunder
        Leave it to people like you, all of America will become a ghetto. From Jim Crow to Juan Crow, racist pigs your days are numbered.
        TheLeadFoot
        • 3 Years Ago
        @pistolboythunder
        It's also fine for people from all walks of life and from different cultures to like the same car. Perhaps you shouldn't be so swayed with what you see in the advertisements and WHO you see driving it and just judge the car as a car. A piece of machinery.
      Adam Waltering
      • 3 Years Ago
      Man, I came to Autoblog to get away from the Jalopnik commentors. But these morons on here are worse (I'm talkin about all you morons who think just because it's American it's the best thing in the world). Back to Jalopnik.
        • 3 Years Ago
        @Adam Waltering
        [blocked]
      adam1keith1980
      • 3 Years Ago
      When I see a 300, I ask myself why Chrysler deliberately make its design so unrefined. I know Chrysler can make elegant cars, but the 300 is simply vulgar. Even the winged logo and big grill are tacky. Chrysler wanted it to look expensive, but it ended up looking ghetto and pretentious. I cannot see a serious person driving one. Too bad because the specs, especially the updated one with the 8-speed transmission, look pretty good one paper.
        BDolman
        • 3 Years Ago
        @adam1keith1980
        yes, adam1keith1980 is in charge of judging all cars. anything he say is correct. not, no one cares about your opinion,
      whofan
      • 3 Years Ago
      My first foriegn car was my 2005 Grand Caravan, Diamler Chrysler. My second foriegn car will most likely be a Town and Country Fiat Chrysler when its time to replace my 2005 van. I only cross shop with Ford and GM. Weather I like it or not I bought a foriegn vehicle.
        • 3 Years Ago
        @whofan
        [blocked]
        MyerShift
        • 3 Years Ago
        @whofan
        No, you didn't.
        BDolman
        • 3 Years Ago
        @whofan
        Chrysler is an american company, all the top 3 have big partnerships with japanese and euro manufctors...
        Dan
        • 3 Years Ago
        @whofan
        I dont get why people do not understand the global concept of business. In order for me to determine if a car is "American" or not, I dont pay attention to brands. Brands can be national but in the case of many auto manufactures they are global. Look where the cash goes. Lets give an example of two vehicles that I own. I have a 2002 Ford SVT Focus and a 2011 Honda Accord along my other VW and BMW vehicles that are German made and designed. But excluding the German cars. The 2002 Focus is designed in Germany and is built using mostly German parts. The parts are then shipped to Mexico and assembled at a Mexican assembly plant. The Honda on the other hand is made using mostly American and Canadian parts and assembled in America using a JDM platform but body designed by Honda America. So which car is more American? The Ford or the Honda. Where does the money go? The manufactured parts and assembly money go to Germany and Mexico for the Ford and the Honda money goes to America, and Canada. Keep in mind profits will go toward a global company with global ownership so it does not end up in a particular country, assuming the company does not invest its profits into America for another product. I often joke that my the only thing American about my Focus is the German made Ford Emblem.
      DanDaMan
      • 3 Years Ago
      NEW CHRYSLER CAR AD GUIDELINES: 1- STOP MAKING DETROIT LOOK LIKE A SHITHOLE (EVEN THOUGH IT DOES LOOK LIKE ONE) 2- NO ONE CARES ABOUT WHERE THE CAR IS FROM - ESPECIALLY IF YOU'RE NOT FROM DETROIT 3- WOULD IT HURT YOU TO SHOOT YOUR COMMERCIALS ON A SUNNY DAY FOR CHRIST'S SAKE 4- STOP CASTING HOBOES AND FACTORY WORKERS - THEY CANT AFFORD A 300! 5- A 300 CRUISING SLOWLY THROUGH SHADY NEIGHBORHOOD IS NOT APPEALING TO PEOPLE WHO ARE NOT CRACK DEALERS OR USERS.
        • 3 Years Ago
        @DanDaMan
        [blocked]
          DanDaMan
          • 3 Years Ago
          1-5 ) I'll buy you a 300 if it makes you feel better. Any color you want... and 6- Sorry about the allcaps...that is pretty annoying
          MyerShift
          • 3 Years Ago
          Thank you for the good and obvious points against the blissfully dumb.
        LUSTSTANG S-197
        • 3 Years Ago
        @DanDaMan
        Wow Dan, I am quite impressed with how little you appear to know about the auto industry, and cars in general. You deserve an A+ for revealing your ignorance.
          DanDaMan
          • 3 Years Ago
          @LUSTSTANG S-197
          Wrong! I deserve an A+ for making you react to my comment.
          LUSTSTANG S-197
          • 3 Years Ago
          @LUSTSTANG S-197
          So, you're admitting you are a troll? It's okay, this thread is full of them. They are overtaking Autoblog the way kudzu does a tree.
      MAX
      • 3 Years Ago
      Ontario is more American than the ex-Confederate third worldlike southern traitor states+Canadians buy a lot of American cars unlike our Asian frenemies+Canada is a real ally who sends troops who man foxholes right beside our from WW1 to Afghanistan
        • 3 Years Ago
        @MAX
        [blocked]
        • 3 Years Ago
        @MAX
        [blocked]
        LUSTSTANG S-197
        • 3 Years Ago
        @MAX
        Max, you need to get out more, "third worldlike southern traitor states"? I guess you've never been to Atlanta, Nashville, Dallas, Miami, Raleigh, etc. A couple of those cities have the highest per cap of college educated residents in the United States. Being from Michigan myself, you sound just many of the folks there who seem stuck in the 60s, refusing to accept that the rest of the world, and country has moved on and progressed. Sadly, in your post, you described was is becoming of the area known as "The Rustbelt". That said, I am pulling for Michigan and Detroit, and am far from a hater, but sometimes I must call it like I see it. They would do better taking a page out of the South's book than sticking their heads in the sand like they have for decades.
          • 3 Years Ago
          @LUSTSTANG S-197
          [blocked]
        Seph
        • 3 Years Ago
        @MAX
        man, you should be the ambassador of US in Israel.. There they buy less US products, than you arab hated-allies.. In Saudi Arabia, even if you own a very expensive Lexus, they'll still consider as a middle class, because Lexus is asian. While if you own a Ford Mondeo, they'll see you as someone rich. In Israel, they love european and asian cars..
      F1
      • 3 Years Ago
      wheres the office that approved the 300?? it wasnt in Canada.... Note to douchebags: go drive your imports from Germany and Japan into the sunset with your spiked haircuts. Chrysler is doing a great job casting themselves as the underdog (in an honest way) thats fighting. thats the point....oh wait, honesty is not a good thing....
        • 3 Years Ago
        @F1
        [blocked]
        Rob
        • 3 Years Ago
        @F1
        What Phillip said.
        MyerShift
        • 3 Years Ago
        @F1
        F1, it is so sadly true that no once cares about the truth or honesty.
      Burabus
      • 3 Years Ago
      I'm surprised their film equipment wasn't stolen in detroit
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