Riding a motorcycle isn't for everyone. Aside from the requisite blatant disregard for personal safety, there are a host of inconveniences to deal with. Bugs, heat, dirt, dust, grime and the stench of road kill can all put a kink in an otherwise enjoyable afternoon of riding. We understand that, but it doesn't mean we're going to be trading the bike for what could very well be the most bland compact available on the market right now. Volkswagen South Africa has released a new ad for the company's Jetta featuring a duo of would-be motorcycle heroes as they endure the slings of motorcycling on a pair of beautiful Kawasaki steeds.

After a variety of calamities ensue, the two decide to swap their bikes for the ultimate symbol of domestication: the Jetta. Approving nods from seasoned bikers ensue and the screen rolls to black. As you can likely tell, we have a bit of an issue with the ad, entertaining as it may be. Perhaps the spot would have gone down a little easier if our two failed bikers had swapped their machines for a GTI. Hit the jump to check out the ad for yourself.



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  • 28 Comments
      Dimitroff
      • 3 Years Ago
      For the driver in me?!! WTF!!! A Jetta?! For the granny in me maybe, but I think I still got a good 35 to 40 years for that if ever. It started promising, but that "For the driver in you. New Jetta." was the punch line of really bad joke.
      Seph
      • 3 Years Ago
      doesn't make sense at all... you ride motorcycle because you're an enthusiast.. You just love to ride it, and mostly you don't care where to go.. But a Jetta, specially the TDI, for a car enthusiast??? hmmm.. nah..
      QCRamAir
      • 3 Years Ago
      As an avid motorcyclist, I'm really not sure whether I should be laughing AT the commercial or WITH the commercial.
      nea
      • 3 Years Ago
      Stupid and pointless. You don't choose between a car and a bike - you get both, and use them appropriately. Car for everyday life, bike for fun. And if you ARE a hardcore biker and don't have a car, chances are you aren't going to buy a Jetta. This ad's "target audience" size is basically zero.
      Doug Danzeisen Sr
      • 3 Years Ago
      Born Free, but not anymore, Got those kids to get to sleep to see if I get a chance to score. Born Free, as free as the wind blows, then I think about all the damaging things my wife knows. Born Free, got a chance to ride and be a badass, to a real biker I am only a sad sack of very low class. Born Free, now driving my Jetta, the real biker dudes smile, you've gone from a Hog to a dog, and that is funny to them all the while. Born Free, gone from chrome and pipes, to plastic and baby wipes. Your born freeeeeeeee!
      Redline
      • 3 Years Ago
      AD FAIL
      Yaser C. Hamud
      • 3 Years Ago
      Lame, I would rather have a bike.
      donnieorama
      • 3 Years Ago
      I love the stay at home dads/weekend biker tools that risk YOUR life every time they're on the road.
        LUSTSTANG S-197
        • 3 Years Ago
        @donnieorama
        How do they risk my life? If they hit me, chances are they are the ones who either end up roadkill, or in the hospital, and I get to yell at them for scratching my bumper. But hey, that's their choice, not mine, and not yours to make.
      straferhoo
      • 3 Years Ago
      Are UJMs considered beautiful bikes now?
        IOMTT
        • 3 Years Ago
        @straferhoo
        Have you ever priced a nice Z1 Kawasaki or 69 CB750 lately??? It is not uncommon for them to get above $10K. So yes, they are considered beautiful and desireable these days. I am somewhat smitten with the 79 Honda CBX and the Yamaha XS1100.
        chris
        • 3 Years Ago
        @straferhoo
        Yes, and they have been for quite some time. The old ones are climbing up the "sought-after" ladder quite well these days.
      Xedicon
      • 3 Years Ago
      I ride a motorcycle - it is awesome. It can also be a total PITA. Since this is intended as a humorous ad, VW is effectively saying "no self respecting biker would ever approve of our Jetta." I mean, they made their own product the punchline... Interesting choice.
        Michael
        • 3 Years Ago
        @Xedicon
        This is the same car company that ran a full page ad advertising the Beetle as a LEMON. They'll get people talking about it and thats the point of advertising is.
      vicperdido
      • 3 Years Ago
      Point taken,,just the wrong car line to make it. I love bikes but Here ya go. 4 dudes wanna go on a road trip, 4 motorcycles get 60 mpg each. But you divide that by 4 bikes and that is15 mpg. They cant talk, get tore up by elements, rain, bugs, heat, cold, wind, etc. Cant take a nap if they want to, cant swap drivers if they want a break, cant listen to the radio, watch dvd's, cant play video games, cant text or use their phone period, cant loosen up and ride in board shorts n flip flops, cant eat, and drink while cruisin down the road, severely effected by pot holes, rail road tracks, steele grated bridges, wet roads, oil on roads, sand, gravel, dogs, cats, deer, etc. Bikes have a short fuel range 150-200 miles (but u r ready for a break way b 4 u run out of gas on a bike) limited cargo/luggage space. On the other hand,,4 dudes wanna go on a road trip,,forget VW,,,they get a Toyota Camry,,,gets 30 plus mpg,,,And eliminates all of the above,,,dudes get to have fun conversation, take a nap, and feel relaxed when they get to their destination,,,did I mention,,at half the expense in gas, and one Harley costs the same or more as a Toyota Camry. LIke I said, I love bikes,,have had 6 of them,,,so far,,but it just dont make sense to forfiet all of the creature comforts of a car,,,and actually pay more to get less benefits on a road trip, just because you want to drive a bike for 8 hours or so, instead of riding in a car for 8 hours, and only have to drive 2 of the eight hours to pull your weight. So I think that is what the commercial was trying to show too. But just like jonnybimmer said,,it was just the wrong car line.
        Halldór Björn Halldó
        @vicperdido
        I agree completely. I laughed out loud during the first part of the ad, I'm pretty certain my colleagues who did this ad are like me, 40 year olds with a bike and a family - that's a tough combination for anyone. They managed to spot some of the worst aspects of motorcycling, but the fact is that these aspects also contribute to making bikes so much fun. And as you say, the whole thing falls to pieces when the Jetta shows its boring face, that car is the least likely replacement for a bike I can possibly think of.
        LUSTSTANG S-197
        • 3 Years Ago
        @vicperdido
        I can't quite picture a bunch of bikers, that look like ZZ-Top, piling into a Camry to take a road trip either. I can see maybe a motorhome, so they can pound some beers, as well as pull a trailer carrying the bikes, that is if they really insist on 4 wheels instead of 2. LOL
      fivespeeed
      • 3 Years Ago
      I completely understand the premise here: If you're spineless and limp-wristed enough to choose a Jetta or Beetle, you probably can't (or shouldn't) handle a bike. As someone who can do drift and wheelie a 1000cc sportbike, I couldn't agree more. P.S. The wife was frowning because of his performance in the bedroom, not the highway.
        Erik
        • 3 Years Ago
        @fivespeeed
        "If your testicles have whithered, your guts have gone liquid, and your spine turned to jelly, buy our Jetta."
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