Have you been waiting for the new BMW 3 Series to come around? Well the wait is over. The sixth generation of the quintessential sport sedan is upon us, and now we've got the pricing to go with it.

BMW of North America has placed the base MSRP for the four-cylinder 328i at $35,795, and the six-cylinder 335i at $43,295 – inclusive of destination charges(*). While these prices represent a $320 and $370 respective increase over the models they replace, BMW is adamant that the jump is worth it.

Not only has the 3 Series sedan been substantially redesigned, it also packs a higher level of equipment. That includes cabin gadgets like a 6.5-inch dashboard display screen for the iDrive system, as well as Bluetooth, USB and iPod connectivity, but also the latest enviro-tech like regenerative braking and stop/start engine management. Follow the jump for the official announcement.
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BMW Announces Prices for All-New 3 Series Sedan
2012 BMW 328i and 335i Sedans priced at $35,795 and $43,295 respectively

Woodcliff Lake, NJ – November 23, 2011... BMW of North America today announced prices for the all-new 2012 BMW 3 Series Sedans. The 2012 328i Sedan will be priced from $35,795 while the 2012 335i Sedan will be priced from $43,295. Both prices include $895 destination and handling. These represent a $320 and $370 base price increase over the outgoing models, however, in addition to the completely redesigned exterior and interior the new cars include a significantly higher level of standard equipment. This includes a 6.5-inch central display with iDrive controller, Bluetooth connectivity, USB/iPod interface, 8-Speed Automatic Transmission, Automatic Start/Stop, Dynamic Driving Control with ECO PRO Mode and Brake Energy Regeneration. Both models also feature larger wheels and tires as standard equipment.

With the announcement of the sixth generation BMW 3 Series Sedan, the benchmark by which all sport sedans are measured was raised once again. The pioneering history of the 3 Series serves as inspiration for the new sports sedan, whose powerful styling represents a fresh interpretation and conscientious development of traditional BMW design cues. It will not only set new standards for performance and handling but also for luxury, technology and efficiency. The all-new 3 Series Sedan will continue to offer outstanding value as well.

Both the 328i Sedan with its TwinPower Turbo four-cylinder engine and the 335i, featuring BMW's TwinPower Turbo 3.0-liter inline six will be available in a trio of trim and equipment variants – the Sport Line, Luxury Line and Modern Line. Each presents its own individual take on the character of the sports sedan.

The all-new BMW 3 Series Sedan will debut at the North American International Auto Show in January and arrive in US showrooms in February 2012 as a 2012 model.


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    • 1 Second Ago
  • 127 Comments
      klo3
      • 3 Years Ago
      Hmm, funny to see Americans complaining about the car prices. I just ordered a quite base F30 320i for 45k€ (in Finland), that's DOUBLE the price you pay for your 328i...
        Justin Campanale
        • 3 Years Ago
        @klo3
        And I thought that I'd move to Finland if the Tea Party retards take over the White House...... I gues not.
        Lachmund
        • 3 Years Ago
        @klo3
        so true
        BG
        • 3 Years Ago
        @klo3
        Indeed, prices of cars in the US are cheap, and gasoline is amazingly cheap compared to almost anywhere else (except maybe Venezuela and Saudi Arabia).
      Matt.P
      • 3 Years Ago
      Sharp design. Much better than the previous model. Pressure is now on Mercedes C-class.
      ToucanSam
      • 3 Years Ago
      The price increase is almost insignificant as it gets iDrive and a lot more other things standard. The iPhone connected for the previous 3 was a $400 option. I don't like how the headlights extend to touch the kidney grilles. And from a sound bite posted a couple days ago, the 4-banger engine sounds like junk. But it's typical that BMW releases new engine packs a couple years after the body is revised, I'm talking about the 335i carrying over the engine from the last gen. Then a couple years after that they do an LCI update. I'll wait until the soul of the 335i gets updated.
      sixspeedclutchhh
      • 3 Years Ago
      in all likelihood i'll be purchasing a black on tan 328i with xdrive, sports package, upgraded sound system and a clutch pedal. i wish i could test drive and order it today.
        Dvanos
        • 3 Years Ago
        @sixspeedclutchhh
        Sounds like a winner, if i was to order one it would be just like yours minus the xdrive and i would add xenons and seat heaters.
      Pete K
      • 3 Years Ago
      8 speed automatic, regen braking...whoa, was not paying enough attention to what was happening with the 3-series.
      Matthew Kaiser
      • 3 Years Ago
      How does the regenerative braking work if the 3 series isn't a hybrid? What is the method of energy storage? This confuses me.
        stuck in 90s
        • 3 Years Ago
        @Matthew Kaiser
        Dont bother, ColumbianRicer is here to tell you how bad anything done by BMW or remotely German, is crap, so dont sweat understanding what those second rank engineers are doing ...
          Matthew Kaiser
          • 3 Years Ago
          @stuck in 90s
          It just doesn't make sense to me that it has regenerative braking. i looked it up, and it says it disconnects the alternator form the driveline under acceleration, so it charges the battery under braking and removes drag when accelerating. that does not qualify as regenerative braking. the battery cannot power the wheels at all. It is false advertising
        wepaydeductible.ca
        • 3 Years Ago
        @Matthew Kaiser
        It charges the battery more since the battery is under more load in the new 3 series. Power electric steering and disconnects alternator for less load on the engine. This increases fuel econ. Making the engine only turn the wheels, not the AC, alternator, wheels, and steering.
      CarCrazy24
      • 3 Years Ago
      Damn, so a reasonably equipped base model is going to be at least $40k. Not sure if it's worthwhile anymore, but I guess a test drive will answer some of those questions.
      BrandonF_XXX
      • 3 Years Ago
      How much does it cost to lease is the real question...
        • 3 Years Ago
        @BrandonF_XXX
        [blocked]
      • 3 Years Ago
      [blocked]
        Lachmund
        • 3 Years Ago
        i can't believe you have enough time to write this bullshit all over again...get a job mate.
          • 3 Years Ago
          @Lachmund
          [blocked]
        Justin Campanale
        • 3 Years Ago
        Why do I shop at Gucci when I can save so much money buying Walmart clothes? Why do I even eat at expensive 5 star restaurants when I can eat a value meal at McDonalds for $3? Why should I get a Porsche GT3 when I can shoup up and tune a superhero EVO with every mod possible and kill the 911 on the track for a lot less? Bottom line? Nice things cost money.
          mikemaj82
          • 3 Years Ago
          @Justin Campanale
          but they're not nice. lol
          • 3 Years Ago
          @Justin Campanale
          [blocked]
        KaiserWilhelm
        • 3 Years Ago
        Have fun driving you 1988 Honda CRX forever.
          • 3 Years Ago
          @KaiserWilhelm
          [blocked]
          mikemaj82
          • 3 Years Ago
          @KaiserWilhelm
          it'll probably last longer than anything BMW can produce.
        stuck in 90s
        • 3 Years Ago
        I tell you what ColumbianRicer, I will go buy, spend my money on the new bmw, and see how bad it is, ok? and if you are right, i will admit it.... but i have to see it for myself ;)
        Noah
        • 3 Years Ago
        Automated cars! The horror! Sorry bro, but autonomy is our only hope of making mom, dad, and grandma yield to higher speed traffic in the passing lane on the freeway. It's also our only hope of being able to make it from Point A to Point B with maximum safety, and maximum efficiency. And I'll take a fit and finish of BMW any day over the reliability of a Japanese vehicle. BTW, you know rankings on JD Powers & Associates are purchased, right? Also, just because we're nitpicking details... Porsche was given the "among the best" rating.
          Fazzster
          • 3 Years Ago
          @Noah
          Amen brother. As much as I admire the Japanese for their reliability, the driving experience remains very sterile.
          • 3 Years Ago
          @Noah
          [blocked]
        Eta Carinae
        • 3 Years Ago
        You are the hilter of the auto industry ! You only talk up about one spectrum of car companies ! Now i will say I do love my American brands (Cadillac my favorite) but i would never down all other brands because they bring competition, and to shut you up the Acura TL is a nasty car to begin with I would rather have the 2004-08 ones cause the new ones are nothing to look at :/ to be honest !
        Sukairain
        • 3 Years Ago
        Lol this guys is quickly becomes the leader of all trolls on AB. Doing a darn good job stirring up drama, too.
        Bob
        • 3 Years Ago
        My Garage: 1997 McLaren F1 2003 Ferrari Enzo 2010 Aston Martin One-77 1991 Ferrari F40 2005 Maserati MC12 1979 BMW M1 2005 Saleen S7 TT 1962 Ferrari 250 GTO 1993 Jaguar XJ220 2009 Gumpert Apollo Speed 2007 Alfa Romeo 8C Competzione 2007 Merecedes Benz McLaren SLR 722 2002 Mercedes Benz CLK GTR SS 2011 Mercedes Benz SLS AMG 1974 Jaguar Series III E-Type V12' 2003 Porsche Carrera GT 1997 Porsche 911 GT1 1987 Porsche 959 1966 Ford GT40 MkII 2011 McLaren MP4-12C 2010 Noble M600 2011 Koenigsegg Agera 2009 Pagani Zonda Cinque Roadster 2011 Bugatti Veyron 16.4 Super Sport 2010 Lamborghini Reventon Roadster 1985 Lamborghini Countach LP500 QV 1971 Lamborghini Miura P400 SV I'll send you a plane ticket to Dubai when I get a chance.
        Fazzster
        • 3 Years Ago
        Clearly you never driven much less owned a German car...
        ryan
        • 3 Years Ago
        thats one full troll, u guys keeping feeding this guy and, he will keep commenting. Exsample dan fredrickson.....
      MJC
      • 3 Years Ago
      Unlike the A4, there appears to still be no standard leather, moon roof, or split-folding rear seat, among other things...not to mention the fact that the 3-series still has an essentially useless rear seat. You've got to hand it to BMW for being able to command this price for the "driving experience," despite offering less car for the money.
        Justin Campanale
        • 3 Years Ago
        @MJC
        You've obviously never drive the 3 series. It is one of the most engaging cars to drive around.
          Lachmund
          • 3 Years Ago
          @Justin Campanale
          you kcroc don't have to buy it, do you?!
          kcroc10077
          • 3 Years Ago
          @Justin Campanale
          Nobody's debating the driving experience. Some feel its too expensive for what you get. They have their opinions and you have yours. Noone is spouting untruths and IMO their concerns have merit. You're willing to pay the price. Fine. They're not. That's fine too.
          mikemaj82
          • 3 Years Ago
          @Justin Campanale
          my chevy cruze will get me from point A to point B just as well as a BMW lol.
        Dvanos
        • 3 Years Ago
        @MJC
        I'm sorry but the Audi doesn't come close to the driving experience in the 3 series, never has never will(excluding the S4). The A4 starts around $33k for the FWD version and you still get just 211hp. The 328i at $35k not only offers more power, more torque and Scheduled maintenance but it's just a better driving machine overall.
          MJC
          • 3 Years Ago
          @Dvanos
          Depends how you define driving experience. Yes, the 3 is great if you live in a place with unoccupied roads and no traffic or you track it regularly. But for daily driving with other passengers, the A4 is far more comfortable, versitile, and fature-rich.
          Justin Campanale
          • 3 Years Ago
          @Dvanos
          The 335i, when nicely equipped, comes in at around $50k, and STILL kills the S4 with more power, more torque, at $60k nicely eqiupped.
          KaiserWilhelm
          • 3 Years Ago
          @Dvanos
          The 335i does not have more power than the S4.
          Justin Campanale
          • 3 Years Ago
          @Dvanos
          I didn't say that the 335i has more power. I said that the 335i has less power, but still outperforms the S4 with more power.
          BG
          • 3 Years Ago
          @Dvanos
          The "free" scheduled maintenance is a hollow offer. You really need to do more rigorous maintenance to minimize future problems. You especially need to change the brake fluid and coolant regularly.
        Lachmund
        • 3 Years Ago
        @MJC
        first reviews state the rear leg room has siginficantly improved.
        Noah
        • 3 Years Ago
        @MJC
        The E90 rear seat fits me just fine. Plenty comfortable, nice and supportive, with good headroom and adequate legroom. I'm 5'11".
      g2k
      • 3 Years Ago
      I'm sorry but $36k is too much for a 4-cylinder car with no standard leather, heated seats, power seats, or HIDs.
      Justin Campanale
      • 3 Years Ago
      Oh well. Gotta love the BMW haters. The price change is more than acceptable given that there is a lot more standard eqipment, and that it is lighter than anything else. NADS DOWN has the best driving dynamics, handling, and pure fun factor of anything in this class.
        BG
        • 3 Years Ago
        @Justin Campanale
        Notice most of the BMW haters pick on the cost of frou frou stuff like heated seats or leather seats. In other words, things that don't matter at all on the driving characteristics. It suggests most of them would really be happier with a well-equipped Camry or Maxima, which has all the comfort features.
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