While Porsche styles its own sports cars, SUVs and sedans, its consumer goods division, Porsche Design, styles all manner of goods: watches, phones, yachts, bars, appliances, tools, toys, clothing and accessories... even condominium buildings. At least it does now as a new project on Miami Beach prepares for construction.
Called Porsche Design Tower, the project is a joint effort between the design studio and real estate developer Gil Dezer. The 57-story block on 2.2 acres of prime Collins Avenue real estate is set to incorporate 132 housing units, each with its own parking spaces. That bit is straightforward enough, but it's where the slots are situated that is the novelty.

Rather than have residents park downstairs and take elevators up to their condos, the project includes three robotic car elevators that allow residents to take their cars right up to their pads. It's not the first project that incorporates car elevators, but is the first planned by Porsche Design, and could lead to similar projects across the United States. So even if you don't want to live in your Cayenne, you can still live with it.


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    • 1 Second Ago
  • 22 Comments
      EJD1984
      • 3 Years Ago
      Do you have to own a Porsche to live in the building, and ride your car up the elevator? Could you still keep your favorite Geo Metro? :-)
      clquake
      • 3 Years Ago
      I'm picturing the Ferrari flying out of the penthouse and landing on someone 500 feet below. It will happen, it's only a matter of time.
      tomatoflight
      • 3 Years Ago
      Now that would be pretty cool. Want to see some concept sketches of that one.
      Kyle Potter
      • 3 Years Ago
      gawwwwd I'd love to have my e46 M3 be a feature of my living room. That would be THE ****.
      Dennis Baskov
      • 3 Years Ago
      It seems to me that this idea is more expensive than it worth. All of this technology, just so that you can see your car in your room?! I guess if you are a filthy rich, you probably won't mind paying bunch of money for this because I'm sure the cost of the elevators will be subsidized with the condo rent/cost. It just doesn't seem to be that practical. I rather see Porsche build a car a hot car that differentiate itself from boxter, cayman, and 911 and doesn't cost over $500k.
        Basil Exposition
        • 3 Years Ago
        @Dennis Baskov
        Sounds worth it to me. Say you arrive home with a trunk full of groceries and a baby in a car seat. Where would you rather park, in the basement, or in your condo? What if you enjoy tinkering with your car and want to live in the city? I for one would love to have my car in my own condo.
      • 3 Years Ago
      [blocked]
      stclair5211
      • 3 Years Ago
      Go green. Unless you are rich and need to take your car up to your 15th floor apartment then waste all the power you want on an elevator for your CAR. There is a reason nobody has done this before. It's stupid. When we get flying cars then fly on up. Until then live on the ground if you want your car close by.
      lostjr
      • 3 Years Ago
      Sunny Isles is not Miami Beach.
      EXP Jawa
      • 3 Years Ago
      The car elevators are cool and I'm sure that they take up a fair amount of space, but it seems like only 3 for 132 condos is going to be a bottleneck. I can imagine an evening rush hour que of cars waiting to get back into the building...
        • 3 Years Ago
        @EXP Jawa
        [blocked]
      dukeisduke
      • 3 Years Ago
      It's cool until one of said cars has an electrical malfunction that causes a fire. Then it's definitely not cool. And anyway, I thought that real estate in Miami was depressed, especially the condo market. Why are they building this now?
        • 3 Years Ago
        @dukeisduke
        [blocked]
        lostjr
        • 3 Years Ago
        @dukeisduke
        Brazillianaires
        Beau
        • 3 Years Ago
        @dukeisduke
        Real estate has been depressed in the places that were overcooked during the housing boom for years... guess what? It's a boom/bust cycle, and signs are we're entering an upswing. Best to get new projects in the pipeline ASAP to secure lower construction costs before demand gets out of control. Here in San Diego we have a unified $1B project being considered for one of the most blighted sections in downtown. That's considerably more than that area had in things on the board back in 2k6 or so, and that was pretty much the section of town that got hit hardest when things slid.
      Mark Juiris
      • 3 Years Ago
      Now this takes the cake..
      Ian
      • 3 Years Ago
      Closing in on the singularity. http://www.youtube.com/user/pritmier?feature=watch#p/u/4/ZICAbJNRyRU @7:00 http://www.youtube.com/watch?v=CZmo4hz6VNU&feature=related @1:10
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