The Nissan Cube is... different. There aren't many vehicles that pack the length of a sub-compact, the height of a crossover and the sex appeal of a postal truck. There is no question that Nissan was thinking out of the box with this boxy ride, but the model has never really caught on in the States. In 2009, Nissan sold 21,000 units, followed by 23,000 units in 2010. This year, however, sales have dipped to just 13,850 units through 10 months, a tepid 198 units having been sold in October.

But while the Cube isn't selling well, AutoWeek reports that Nissan isn't giving up on it just yet. Nissan North America sales boss Brian Carolin told the magazine at the Los Angeles Auto Show that the Cube "has found its place in the market." Carolin added that demand for the Cube was strong when gas prices spiked, and that at that point, the automaker was "struggling to get a supply of it."

Part of the Cube's sales decline could be attributed to parts shortages as a result of the Japan earthquake back in March, but that doesn't seem to explain its very weak October sales numbers. Even with obviously slow sales, Carolin sounds bullish on the Cube, but we're betting that Nissan will struggle to keep the Cube in the U.S. lineup if sales continue to dip, and we haven't heard a peep about a next-generation model.


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  • 106 Comments
      TangoR34
      • 3 Years Ago
      The last generation was much better. This generation they tried to add roundness into something that's supposed to be boxy. It just became an awkard Oxymoron like the Mini countryman.
      Jim
      • 3 Years Ago
      Thinking outside the box? This car *is* the box!
      larwilb60
      • 3 Years Ago
      EXCUSE ME! Ia m a mailman and I drive a SEXY Postal truck....hahaha
        chris
        • 3 Years Ago
        @larwilb60
        Compared to the Cube, a postal truck IS a sexy vehicle lol. What Autoblog said about comparing the Cube to a postal truck, was in fact an insult to postal trucks everywhere.
      BOB
      • 3 Years Ago
      It always was a cartoon car.
      Bloomsbury
      • 3 Years Ago
      They make sense in Tokyo where people have very limited space to park vehicles, but that's not the case in much of the US. Nissan really need to work on their interiors too as they always seem really dated and a step behind the competition.
      Danaon
      • 3 Years Ago
      No idea what Nissan has been thinking lately. This car + Murano convertible? I want some of what they're smoking.
      tenspeeder
      • 3 Years Ago
      When's the last time Nissan advertised this vehicle?
      lne937s
      • 3 Years Ago
      I think it may be pretty likely that there is limited supply of the Cube. The Cube is made on the same Oppama assembly line as the LEAF and the Juke. Both of those cars are in very short supply, with long waiting lists on the LEAF and some Juke models in many places. Neither of those cars are offering incentives and both sell at a higher retail price than the Cube. With the line operating at max capacity, it makes sense to shift capacity to the more popular and expensive models. The Cube has some pretty impressive packaging efficiency, but some improvements could be made. If capacity catches up with demand for the other models, then the Cube may get more support... If they really wanted to sell them, some interior tweaks and the drivetrain from the Juke made on the same assembly line would be a good place to start.
        Sekinu2
        • 3 Years Ago
        @lne937s
        Those others are short with waits due to the use of the batteries in those. These are gas engined and plentiful on every lot. They just suck.
          lne937s
          • 3 Years Ago
          @Sekinu2
          The Juke has a long waiting list in Europe with more desireable versions hard to find in the States-- it is not restricted by battery availability. This line is running at max capacity (as is the Juke line in the UK) with the current vehicle mix and it doesn't look like there will be much available capacity for some time.
      rsdvr6
      • 3 Years Ago
      Come on Nissan, how come you are not looking at the the Juke's engine (1.6 Turbo 188hp and 27 city and 32 hwy mpg) as it continues to out pacing the Cube (funky looks or not its quick). Put that same engine in the Cube and maybe it will spark a few more sales. Wait... why not just put that engine in the Sentra and the Rouge too.... Come on lets think about what we are doing. Wait I think Nissan has a hard time with this becasue they are selling a $50K 2-door Murano!
        Joey
        • 3 Years Ago
        @rsdvr6
        The Juke is a HOT little car!
        QCRamAir
        • 3 Years Ago
        @rsdvr6
        Does the world even know the Sentra exists? Talk about an irrelevant car. It's Nissan's own personal Mitsubishi.
          Tagbert
          • 3 Years Ago
          @QCRamAir
          Didn't they stop making those a few years ago? ;)
      Gravitron Ex
      • 3 Years Ago
      I like the cube. I think Nissan has pretty terrible interior quality or else I'd consider getting one as a daily driver/utility vehicle. The Scion xB (the older, boxier one) is also an pretty handy car. I wish they had brought over the current bB instead of it's bigger sibling for the new generation, though.
      cyranoddav
      • 3 Years Ago
      Nissan needs to get back on track and learn from other design mistakes...take the Pontiac Aztek for example, in my mind, when I think Pontiac, I remember this failure and the eventual demise of the brand...once "car people" associate a market identity with a poor design, it can pull the entire brand down with it. That and poor fuel economy, I was at the LA auto show and was looking at the Titan and several people walked by and noticed the poor miles per gallon on the window sticker compared to all other large trucks...not competitive at all
      MARCIA
      • 3 Years Ago
      I own a 2011 Cube and I love it. Its very roomy, comfortable, peppy and stable. 27 mpg. Great sound system. I got the technology package and love it-backup camera,nav package, etc. Very good on the freeway-quiet, smooth, feels safe at high speeds. Its small but doesn't feel like it. Very adequate cargo area. I'm hoping they continue to produce the Cube and bring out a hybrid model. I'd get one immediately. To me, they modernistic styling is superb. I looked at all small cars and nothing appealed as much inside and out.
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