Mazda is hoping to entice rental car customers into a new Mazda6. The company is supplying the sedans to around 1,000 Enterprise Rent-A-Car locations, and each vehicle will come with a Quick Response code stuck to the dash. Renters can scan the code for more information on the Mazda6, including specifications, links to local dealers and more, says Automotive News. You won't find these particular four-doors in the standard airport fleet, however. Enterprise has reserved the Mazda6 models for the company's insurance replacement offices, which means drivers will receive the vehicle when their own car is in the shop for repair due to an accident.

The result is effectively an extended test drive for owners suffering a low point in their relationship with their own vehicle. Sounds like smart, ultra low-cost advertising to us. Enterprise calls the program OnRamp, and is hoping to lure other automakers to supply nicer rental fodder in the future. Mazda hasn't said exactly how many Mazda6 models will be part of the program, but did say that the company would be building the vehicles over the next few months to cover the rental agencies.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 19 Comments
      BB79826
      • 3 Years Ago
      I think these QR codes are overused, but this is one case where they make a lot of sense. I mean, the fleet market isn't a place to just dump Impalas anymore. The last time I rented from Alamo, I had my pick from 12 different mid-sized/large cars. I was a kid in a candy store!
        NightFlight
        • 3 Years Ago
        @BB79826
        Try National with Emerald Club, Alamo is pretty much the same though. With Emerald Club you'll have an entire lot to pick and choose from. They also have by FAR the best assortment of many different brands and models.
      jeff909
      • 3 Years Ago
      Hertz is the best....................................................................
      John S
      • 3 Years Ago
      I've always wondered why more automakers didn't treat the rental car experience as an opportunity for an extended sales pitch to a captive audience. Seems like a smart move to me.
        flychinook
        • 3 Years Ago
        @John S
        It's probably because rental companies usually buy the blandest or most stripped-down versions of the cars. Hopefully Mazda will be smart enough to provide decently loaded cars.
      NightFlight
      • 3 Years Ago
      That's actually really clever. I actually cheer when I get ANY Mazda as a rental vehicle. Such a change from the ordinary rental appliance.
        BB79826
        • 3 Years Ago
        @NightFlight
        A 2 or a 3 would be a blast to rent, but a 6? I don't think it's such a change from a Sonata or an Accord, really.
          NightFlight
          • 3 Years Ago
          @BB79826
          Drive them back to back. I have, it is a HUGE difference. Dynamics is the name of Mazda's game.
        cashsixeight
        • 3 Years Ago
        @NightFlight
        LOL. Yeah, a 6 is so sporty compared to a sonata. Pfft. whatever, they're all boring.
          the.ting
          • 3 Years Ago
          @cashsixeight
          I'm guessing he drives a tricycle.
      Spartan
      • 3 Years Ago
      Long live the 1st Generation Mazda6. They tried to go too far mainstream with this model.
      Karl T
      • 3 Years Ago
      As long as the 6 still looks as it does, I'd imagine only senior citizens and women in their 40's will be interested in the current car. And until they do more about build quality, and start using quality interior components, it doesn't really matter.
      NTIV10
      • 3 Years Ago
      Because people are so stupid that they can't just google "Mazda 6" but they are clever enough to use a QR code properly? Right.
      cashsixeight
      • 3 Years Ago
      Who uses those effing things? Marketing sure loves them but I've yet to meet someone who's ever actually used one other than trying it out the first time....
      Allan Tone
      • 2 Years Ago
      I saw a post of yours about Rental car companies using QR Codes. We've developed a platform specifically for car dealers and I thought you might be interested. Heres a link to our web site and also our latest press release. http://cars.liqueo.com http://www.prweb.com/releases/liqueo/04/prweb9406382.htm Allan Tone
      Iris
      • 2 Years Ago
      Thant's a great idea. put QR Code on cars to spur sales. my business is QR Code marketing, i'd like to share with others. http://www.businessrefinery.com/csharp/guide/2d_barcodes.html
      drmoomoo
      • 2 Years Ago
      I ended up with one of these cars on a business trip last week. Mazda then sent me an offer in the mail this week, so Enterprise is giving the names out of people who rent these cars.
    • Load More Comments