Mazda placing QR codes on rental cars to spur sales
The result is effectively an extended test drive for owners suffering a low point in their relationship with their own vehicle. Sounds like smart, ultra low-cost advertising to us. Enterprise calls the program OnRamp, and is hoping to lure other automakers to supply nicer rental fodder in the future. Mazda hasn't said exactly how many Mazda6 models will be part of the program, but did say that the company would be building the vehicles over the next few months to cover the rental agencies.
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