She may be Jenny From The Block, but when it came time to pay homage to her 'hood in a recent Fiat 500C ad, sources say that Jennifer Lopez never actually traveled to New York for the shoot. According to folks familiar with J.Lo and Fiat's "My World" commercial production, a body-double was used for the scenes showing the car driving through Lopez' hometown of the Bronx.

The Smoking Gun reports that Lopez' scenes were actually filmed in Los Angeles, and Big Block, an LA-based digital production studio, was brought in to make it appear as though J.Lo was actually driving through her hometown. Lopez was born in the Bronx in 1969 and in the ad, states, "This is my world. This place inspires me."

Local business people shown in the ad, including barber shop owner Eligio Cueto, confirmed "it wasn't her." TSG reports that as the Fiat and the commercial camera crew drove by his storefront, he noticed that "a double that looked like her" was behind the wheel. Shooting in one city and making it look like another is nothing new – it's done all the time in movies, television shows, and all manner of videos. But given how the commercial is written in such a personalized manner, and given how much of lightning rod the campaign has been within the advertising and marketing community, this latest development isn't likely to win the campaign any more respect.

To viewers of the commercial unfamiliar with The Smoking Gun, the whole thing seems pretty well-masked, but follow the jump and watch the ad for yourself to draw your own conclusions.



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    • 1 Second Ago
  • 73 Comments
      Rick C.
      • 3 Years Ago
      Forget the J.Lo ad. It never existed as far as I'm concerned. The only one that counts is the Abarth 500 commercial with the sexy girl in it..
      the sliding dog
      • 3 Years Ago
      "they may be just streets to you, but to me, they're a green-screen"
      Andre Neves
      • 3 Years Ago
      Autoblog....The NEW TMZ.
      Arturo Rios Jr.
      • 3 Years Ago
      car enthusiast could care very little. Those who consider buying the this things are a different specie than us, therefore seen a celebrety drive one is a different story. Remember fucci car is not for you, its for your pretty girlfriend.
      ytilanigiroon
      • 3 Years Ago
      I STILL DON'T F'NG CARE.
      3ziko
      • 3 Years Ago
      OHHHH THE DRAMA!
      elvanpuerno
      • 3 Years Ago
      Autoblog.. Also deleting comments critical of AOL!
      DKano
      • 3 Years Ago
      That's her world alright, she just didn't want to be there.
      • 3 Years Ago
      [blocked]
      RussellJ
      • 3 Years Ago
      Gee, what a surprise. One of the 99% makes it to the 1% category and then never looks back. Nothing to see here, people...move along.
      Tippy Dobbs
      • 3 Years Ago
      Are you serious?! Oh wait...I don't care.
      LiteNRG1
      • 3 Years Ago
      Correction: FIAT should be advertising the car's handing in a urban setting against a similar car (like a smart fortwo or Scion IQ). Because I've driven the car and it was literally like driving a tall 4 seater go kart, very fun to drive. These commercials to DONT do this fun driving car justice, it tells nothing about it .
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