We know that the Fiat Doblo is coming to the Ram brand as a cargo van, but what about a passenger-hauling variant? Automotive News reports that the Ram team is debating just such a move.

The Doblo panel van will compete with the Ford Transit Connect when it hits U.S. streets in early 2013. Ford decided to offer a passenger van version after its small hauler gained a foothold in the States. Ram President Fred Diaz can see that happening to the new Fiat-based van, adding that "it could have passenger car applications." To do that, Chrysler would only need to add a second row of seats and some windows for scenery, items that are already available in other markets.

Fiat is investing $160 million to upgrade its joint venture plant in Turkey so that the Ram version of the Doblo can pass U.S. regulations.


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  • 15 Comments
      Colin
      • 3 Years Ago
      It's a very good car, but I don't know why they keep debating model introductions, just fit the right engines (Diesel) and sell it in the US, at the right price. I'll bet the marketing will be rubbish though. It isn't marketed at all here in Britain because it is a bit too expensive and the core replacement market (for the old model) just can't afford it. In fact, as far as Fiat is concerend these days all we seem to hear of is the 500 in endless unspecial editions. I'm getting a bit tired of that.
      Klayton Kelly
      • 3 Years Ago
      I think it's a good idea to bring a Ram version of the Doblo over for commercial and fleet sales. For a passenger version, it would be smarter of them to brand it as a Dodge, and market it as a competitor to the pseudo-truck boxes like the Scion xB and Kia Soul.
        Benjamin Roethig
        • 3 Years Ago
        @Klayton Kelly
        It would be best to discontinue the "Ram" experiment and just rename them "Dodge Trucks". People still call them Dodges anyway.
        P.F. Bruns
        • 3 Years Ago
        @Klayton Kelly
        I came in to mention that to me the back end of the Doblo looks like a Kia Soul, especially around the C-Pillar. And you're dead-on--that's the market Fiat/Chrysler should go for. They really should name it something other than "Doblo," though.
      buckhorn
      • 3 Years Ago
      If their only competition is Ford, that's much better than what the 500 is facing.
        Benjamin Roethig
        • 3 Years Ago
        @buckhorn
        There's also the Nissan NV200. Don't be surprised if there's a cargo version of the Orlando being developed either.
      Dermund
      • 3 Years Ago
      Uh... what?
      pickles
      • 3 Years Ago
      I sure dig that virtually all the European hauler trucks like this one seem styled without a lick of the hyper-masculine styling American trucks all have. I guess trucks over there are about function, period. Trucks here are about function, but just as much, they're a lifestyle extention of personality. That said, I bet if FIAT/Chrysler hit this hard with the butch-macho styling book, it might do better here than with this surprised bunny-face front it currently has.
      oRenj9
      • 3 Years Ago
      Unfortunately, this is probably going to run into the same tariff issues that the Transit did before they built it here. The U.S. is *extremely* protective of its very lucrative truck market. Fiat really needs to consider a plant in the U.S. if they are planning to be in our market long-term.
        lostboyz
        • 3 Years Ago
        @oRenj9
        Except all of these imported from turkey have back seats in them so they can be imported as passenger vans and not commercial vans. Otherwise they would pay a significant tarriff. So if they decide to sell it as a passenger van, nothing really changes how they are built or imported.
          P.F. Bruns
          • 3 Years Ago
          @lostboyz
          Yep! It's the result of the so-called "Chicken Tax," which also affects the Turkey-assembled Ford Transit and Transit Connect.
      Twindle
      • 3 Years Ago
      My only strife is that they are focusing more on chrysler and dodge/ram and not enough in Fiat itself. main reason they arent doing so majorly hot? they could have the passanger Diablo as a Fiat model like it is?
      donnieorama
      • 3 Years Ago
      I'll take my Ram Doblo with a Hemi.
      BLS
      • 3 Years Ago
      Dear Jeep/Ram, This is a step in the right direction and I hope you keep this up. My personal preference would be importing the Fiat Strada Duplo Cabine Adventure as a Jeep or Ram. I know it might be hard to get around the chicken tax but please do try. I am a little over two years away from a new car so you have time to work out the logistics. Thanks, Brad
      Steve
      • 3 Years Ago
      Bring it over and also the larger van as well to compete with the larger Mercedes van that Dodge use to have. This way RAM will have a larger van and smaller van competitor. Diesel and gas engines must be available and commercial and passengers models as well. Bring them here ASAP!!!
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