For a while there, it looked like Ford forgot about Lincoln, and dismal sales numbers reflected the marque's lack of attention. But just when it was beginning to look like Lincoln was on its last leg, Ford's luxury arm unveiled the refreshed MKS and MKT at the Los Angeles Auto Show. Those models may not go far enough to usher Lincoln back to relevance, but chief Lincoln designer Max Wolff mentioned at the show that the real changes begin with the 2013 MKZ, which was teased during a video prior to the reveal of the revamped MKS.

We'll see what the new MKZ looks like at the Detroit Auto Show, but at the least we can say that Ford is again paying attention to Lincoln. Wolff seems excited about the future of the brand, and he focused some of his excitement in a new video that takes a look at the Lincoln design studio. Designing a vehicle certainly isn't as easy as grabbing a pencil and paper any more, but today's tools look much cooler if you ask us. Hit the jump to watch the video for yourself.



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    • 1 Second Ago
  • 64 Comments
      SethG
      • 3 Years Ago
      This video is the lamest bit of PR drivel I've seen in a long time. Lincoln is a brand desperately seeking an identity. Max Wolff has a huge task ahead of him and they need to find something unique to express in these cars. Yet this video could be any auto executive form any company. Wow, you use computers when designing your cars! Some of the materials you use didn't exist 10 years ago! Really? Do they really think this is inspiring to anyone? How will they ever develop inspired cars?
        JasonERF
        • 3 Years Ago
        @SethG
        Yeah. I'm not even sure who this video is supposed to appeal to. I think there's tons of petrol heads who want Lincoln to succeed (me included). But they have so many issues to sort out and the latest front-end designs just revealed are discouraging. Where's the RWD? Where's the true 3 Series/C-Class/A4/CTS/IS/G37 competitor? Where's the V8? (sorry, but luxury car companies still need them!) Lincoln is in fail company with Acura in that department... Actually... Luxury makes with V8s: Audi, BMW, Cadillac, Lexus, Mercedes, Infiniti and Jaguar. Luxury makes without: Lincoln and Acura (lol) I know it's simplistic but I find it funny
          AcidTonic
          • 3 Years Ago
          @JasonERF
          Don't forget age identity. Lincoln is one of the "old timers" brand. Old people love them. Young slick and successful buyers: Merc, BMW, Audi, Cadi Old Grandpa with his blinker on in the fast lane: Lincoln, Buick Lincoln has no sports car, anything slightly sporty has a Ford version that's more sporty. SHO for instance with less weight and the same Ecoboost V6 with the same power and same AWD as the Lincoln version... Luxury starts with showing off engineering prowess. How do you do that? A racetrack. Then water down the race models for the rest of the lineup while adding class. It's almost like the powertrain was dictated to be identical as the Ford model so the engineers kinda "tacked on" some leather and interior accents instead of properly designing a luxury car. It just has an awkward feeling inside that feels like it's trying too hard. Sorry Lincoln but we need a different look altogether. DROP THE GRILL for heavens sake.
          Len_A
          • 3 Years Ago
          @JasonERF
          The RWD Lincoln comes in a couple of years, built off the next gen Mustang platform. Change doesn't happen over night. There's a minimum of a three year lead time from concept-to-production in the auto industry. Tooling alone takes a year to build form the time that a design is finalized, and that's on top of all the real world testing of prototypes that has to be done. All the crabbing and arm-chair-quarterbacking in the world doesn't change that. Mullaly had to fix the Ford brand first, then Lincoln. Ford seems to be going in the right direction, now they have to turn their attention to Lincoln. They'll get there.
      Jameskey
      • 3 Years Ago
      Oh lord- somebody stop them before its too late!
      • 3 Years Ago
      [blocked]
        Mazdarocks
        • 3 Years Ago
        I hope to God that theory is correct, and the 2013 MKZ is completely different.
      Jake
      • 3 Years Ago
      I thought I'd see more cars and less guy who needs a shave.
      Sukairain
      • 3 Years Ago
      I just mentally slapped him in my head.
      BlancTora
      • 3 Years Ago
      Dear Lincoln, Get rid of that hideous line down the center of the hood, and quit putting SUV sized grills on cars. Sincerely, A potential customer.
      Mazdarocks
      • 3 Years Ago
      Lincoln can keep ignoring all the negative comments, but they will pay when ugly 2013 MKS is released.
      A3TDI
      • 3 Years Ago
      Can you imagine such lost marketing with so much money spent? I can't tell you what a MKS, MKT, MKX, or MKZ is. I know one is truck-like, one is a refined Fusion, and one... crap, I'm missing a MK something-or-another. I follow the car market and I can't identify the Lincolns with their names. I've never seen a brand so confused. Technically, the Fusion-like MKsomething seems to be a pretty good machine, if you can get past the Let's-Ride-This-Dud-into-the-Ground front end styling. The Cadillacs are less fugly, but also continue to jam a styling theme failure. Them Michiganders aren't quitters, are they?
        • 3 Years Ago
        @A3TDI
        [blocked]
      Michael Hagerty
      • 3 Years Ago
      It's "peek". "Peak" is the top of a mountain...which is, at present, not remotely near where Lincoln is.
        • 3 Years Ago
        @Michael Hagerty
        [blocked]
      Hazdaz
      • 3 Years Ago
      Maybe spend less time with all the gee-whiz technology, and more time with coming up with GOOD IDEAS! I'm all about technology, and in fact use some of the technology he's talking about, but when it comes right down to it, sometimes the tech gets in the way of good honest-to-goodness design. Some of the most gorgeous cars ever created started off life with just a sketch on the back of a napkin. Lincoln needs to get back to creating a good, innovative design language, and then bring in all that tech to move the design into production.
      Ryan Allaman
      • 3 Years Ago
      "Peak?" Really?
      My Sweets
      • 3 Years Ago
      With Cadillac and just about every other car company, for that matter, pushing the design envelope, Lincoln seems to be still stuck in the year 2001. Lincoln needs to really start thinking about being just a bit more edgy or they may nap right through one of the the most important times in auto history. To put it simply, Lincoln, with a little more fine tuning on the front end...needs to build the MKR! And of course change the name to something special. It's great that they have dependable cars now but that doesn't bring em' in like a killer design will. Grow some Balls Lincoln!! Build the MKR!!!!!
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