Lopez has already starred in a number of Fiat 500 ads as part of the Italian automaker's new advertising offensive for the retro hatch. The 500 also spent some time on screen during the "Papi" music video. Hit the jump to check out the video of the lockout for yourself, as well as the Fiat press release on the AMA awards.
The all-new 2012 Fiat 500 makes appearance on stage with Jennifer Lopez
LOS ANGELES, Nov. 21, 2011 /PRNewswire/ -- The all-new 2012 Fiat 500 performed alongside Jennifer Lopez during her performance of "Papi," at the 2011 American Music Awards® (AMAs) held at the NOKIA Theatre L.A. on Sunday evening.
"The FIAT Brand is honored to share the stage with Jennifer Lopez at the 2011 American Music Awards, her drive and determination is the common thread that is shared with the brand and our philosophy that 'Life is Best When Driven,'" said Olivier Francois, CEO of the FIAT Brand. "This appearance allows us to continue to expose the 2012 Fiat 500 to a wide demographic. These past few days have been momentous for FIAT as we have recently revealed the all-new 2012 Fiat 500 Abarth at the 2011 Los Angeles Auto Show."
This September, the FIAT Brand announced its collaboration with Lopez, which included placement of the 2012 Fiat 500 Cabrio in Lopez's music video, "Papi," as well as a 30-second trailer of the video, featuring the vehicle. Lopez also appears in two additional commercials for the brand, "My World" and "Elegance," which features the Fiat 500 Cabrio and the Fiat 500 by Gucci models.
Both commercials can be viewed at the FIAT brand Facebook page at http://www.facebook.com/FIATUSA and on the FIAT brand YouTube channel at http://www.youtube.com/FIATUSA.