Never underestimate a vehicle's willingness to lock you out in the cold. Or, in Jennifer Lopez's case, on stage. Lopez once again teamed up with the Fiat 500 for the 2011 American Music Awards this weekend. The choreography during a performance of "Papi" called for the singer to hop into the driver's seat for a quick spell, but when she tried the door handle, the car was locked. Fortunately, the windows were down, and the quick-thinking performer immediately popped the locks from inside. The rest of the performance went off without so much as a hitch.

Lopez has already starred in a number of Fiat 500 ads as part of the Italian automaker's new advertising offensive for the retro hatch. The 500 also spent some time on screen during the "Papi" music video. Hit the jump to check out the video of the lockout for yourself, as well as the Fiat press release on the AMA awards.



Show full PR text
2012 Fiat 500 Shines During the 2011 American Music Awards®
The all-new 2012 Fiat 500 makes appearance on stage with Jennifer Lopez


LOS ANGELES, Nov. 21, 2011 /PRNewswire/ -- The all-new 2012 Fiat 500 performed alongside Jennifer Lopez during her performance of "Papi," at the 2011 American Music Awards® (AMAs) held at the NOKIA Theatre L.A. on Sunday evening.

"The FIAT Brand is honored to share the stage with Jennifer Lopez at the 2011 American Music Awards, her drive and determination is the common thread that is shared with the brand and our philosophy that 'Life is Best When Driven,'" said Olivier Francois, CEO of the FIAT Brand. "This appearance allows us to continue to expose the 2012 Fiat 500 to a wide demographic. These past few days have been momentous for FIAT as we have recently revealed the all-new 2012 Fiat 500 Abarth at the 2011 Los Angeles Auto Show."

This September, the FIAT Brand announced its collaboration with Lopez, which included placement of the 2012 Fiat 500 Cabrio in Lopez's music video, "Papi," as well as a 30-second trailer of the video, featuring the vehicle. Lopez also appears in two additional commercials for the brand, "My World" and "Elegance," which features the Fiat 500 Cabrio and the Fiat 500 by Gucci models.

Both commercials can be viewed at the FIAT brand Facebook page at http://www.facebook.com/FIATUSA and on the FIAT brand YouTube channel at http://www.youtube.com/FIATUSA.


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    • 1 Second Ago
  • 46 Comments
      Jew
      • 3 Years Ago
      I dont blame her I blame the out of touch marketing team that thought this was a good idea.I guess marketing it to men as a spacious, stylish and economical compact city car to me would hurt truck sales when they found out most. In Europe its spokesperson is Fernando Alonso.
      Andrew
      • 3 Years Ago
      More poor marketing choices by Fiat. Thought I was watching a Bait Car musical...
        dukeisduke
        • 3 Years Ago
        @Andrew
        Bait Car - The Musical!
        sonicpunk32
        • 3 Years Ago
        @Andrew
        all the morons on that show, I'll be surprised if they can bring their little criminal minds to make a musical. but... brilliant idea... the musical!!!
      Albert E. Heiles
      • 3 Years Ago
      Crewmember off stage: " Here watch what happens when I do this (hitting lock on the keyless remote).
      dukeisduke
      • 3 Years Ago
      I'll bet Marc Anthony could open it. *ducks*
        Rick C.
        • 3 Years Ago
        @dukeisduke
        Apparently, he can open and spread anything...
      Rick C.
      • 3 Years Ago
      One look at the AMA's would tell you it's held in a bad neighborhood. I would lock the doors too.
      Autoblogist
      • 3 Years Ago
      "I remember before the J. Lo, when it was just Hey, Hey ho!" -Jamie Foxx
      kramrenka
      • 3 Years Ago
      They need to can her and drop this lame ad campaign. They should have tired to sell as a cool hipster like car, for young professionals and grad students. People who listen to J-LO wont ever buy this car. And people who don't listen to her will see her in the ad's and assume it geared toward people who listen to J-LOW and wont want to buy it. This car is headed to a sure fire FAIL in the states if they don't get a grip. Plaster the airways with the Abarth version and that will bring people in.
      JayH
      • 3 Years Ago
      haha busted for lip syncing?
      Vlad Popescu
      • 3 Years Ago
      he finds her repulsive.
      pickles
      • 3 Years Ago
      It's too bad FIAT didn't realize the market better for this car. MINI has so perfectly slid into driveways of those with endless resources and those who really NEED a $22k car just the same. Same with the New Beetle when it came out the first time. This car should be a class-defiant car people buy for the passion. It would look just swell in a garage next to an S-Class MB as it would on the hard-parking streets of San Francisco. Yet FIAT somehow thinks this trashy, if nice looking pop star will connect to their market? It is utterly, completely befuddling.
      Pete K
      • 3 Years Ago
      Worst celebrity endorsement ever!
        pickles
        • 3 Years Ago
        @Pete K
        I agree completely- though Rolex hiring slutty, perv Tiger Woods deserves award for second worst.
      Adrian
      • 3 Years Ago
      Why own an overpriced bug-looking car like this? It doesn't make any sense to me when you can have Fiesta or Sonic that gets much better MPG/performance/quality ratings than this piece of junk. Plus, the stupid thing "recommends" premium gas, which is unacceptable for a non-performance/luxury vehicle.
        Justin Campanale
        • 3 Years Ago
        @Adrian
        Adrian, I usually agree with most of your commments, but I'm going to have to respectfully disagree on this one. The Fiesta and Sonic, as well as the Fit, 2 , and Accent are great little cars, no doubt, but they simply don't have the style of this car, neither do they have the ultra light weight- fun driving experience, or interior quality. Calling it a "piece of junk" may be a little bit of a stretch. If you take a look at reliability surveys, the 500 and its platform mate-the Panda usually do well. It's not the 80's any more. I would take a Mini Cooper S over this any day of the week, but this is still a great car, no doubt about that.
          Justin Campanale
          • 3 Years Ago
          @Justin Campanale
          It's the Middle Road between the relatively ho-hum Sonic and Accent and the performance oriented Mini. The best of both worlds. If you can't afford a Mini, but want a little bit of fun in your subcompact.
          Adrian
          • 3 Years Ago
          @Justin Campanale
          Fair enough. Not my cup of tea, but like I said, to each his own.
          chris
          • 3 Years Ago
          @Justin Campanale
          "The Fiesta and Sonic, as well as the Fit, 2 , and Accent are great little cars, no doubt, but they simply don't have the style of this car, neither do they have the ultra light weight- fun driving experience, or interior quality." Umm, if any of the cars you're talking about have "the ultra lightweight fun driving experience", it's most certainly the Mazda 2 above any other.
          Adrian
          • 3 Years Ago
          @Justin Campanale
          Sorry to let you down on this comment. I just fail to see the appeal of this car. To me, it's hideous, and that's probably why I'm so biased against it. Let me try and be a little more rational for the rest of this reply: In truth about reliability, we'll have to see how the Mexican-built North American model holds up. Also, I'd MUCH rather take a Mini Cooper S over this car like you were saying, or a JCW Mini over the Abarth. Also, Mini's have some of the best resale value in the industry. Overall, I fail to see the appeal of a 500. But hey, to each his/her own.
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