Fiat USA has half-year supply of 500 models, 29 of 130 dealers didn't sell one last month
More alarmingly, Automotive News says that it has obtained internal company documents that indicates Chrysler has around a half-year supply of 500 models on hand if sales continue at their current pace. The automaker has even begun to scale back production in light of slow demand, reassigning 65 workers at the Dundee, Michigan plant responsible for assembling 500 engines.
Sergio Marchionne, Chrysler's CEO, says that the problem lies with the distribution network, while dealers claim that American buyers aren't interested in such a small vehicle. It remains to be seen whether the addition of the Jennifer Lopez-led national advertising campaign and the arrival of the 500 Abarth and related lifestyle models like the Gucci will result in a meaningful increase in sales.
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