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Fiat USA is asking itself a question this week. Is its new viral Youtube video for the Fiat 500 Abarth too racy to run as an ad on TV?

The Abarth is a performance version of the Fiat 500 that hit showrooms last spring. In Europe, where the current version of the car has been on sale for several years, it is known as the Cinquecento.

Fiat is trying to establish awareness in the U.S. after a 25 year absence. On Sunday, the company arranged for Jennifer Lopez, who has been appearing in Fiat ads, to appear to drive the 500 Gucci edition on the stage of the American Music Awards broadcast on ABC.

Fiat, and Europe in general, is known for running ads that are much more sexually suggestive than ads that run in the U.S.
Should this Fiat ad be shown on American TV?
Yes. 11166 (81.3%)
No. 2574 (18.7%)


In the ad, titled "Seduction," a geeky looking man is walking down the street when he spots a gorgeous model bent over adjusting the strap on her shoe. She notices him gazing at her, and, shouting in Italian, chastises him for ogling her. The encounter, though, quickly turns gentler and she whispers in his ear, dips her finger in the foam in his latte, and then ... well, you'll have to view the ad to decide if the imagery is too suggestive for America's more Puritan eyes and ears.

"Networks in the U.S. have much stricter standards, which makes the ads we see in the U.S. routinely less interesting than what you see in Europe and South America," says AOL Autos Editor-in-Chief David Kiley, who is a former editor and columnist at ad industry magazine Adweek. "The other issue you have in the U.S. is that religious-based 'family' organizations will start issuing press releases and organizing boycotts if they think an ad is corrupting on some level, or has too much sexual innuendo."

Fiat CEO Olivier Francois, who also oversees marketing of Chrysler, Dodge and Jeep in the U.S., said the U.S. agency who created the ad, Dallas-based Richards Group, "intended it to be viral, but I am considering running it as an ad too, but I'm not sure. It may be too much."

What do you think?


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    • 1 Second Ago
  • 428 Comments
      Aliesha
      • 3 Years Ago
      i dont think this is too bad for american tv. we have much worse. lingerie ads, sex scenes on shows, etc.
      Lori
      • 3 Years Ago
      Looks good to me. Where can I buy one?
      Storm
      • 3 Years Ago
      Here they come , the people who have sex in one posistion and with the lights out. Worried about a tap on the face (that is NOT a slap ) lol come here I will show you a SLAP. Foam , she has a little foam in her clevage? Good GOD, get the censors out her RFN. It is ok to watch a douche, tampons,kotex, rubbers, vaginal smells, birth cfontrol, viagra, older people in hot tubs and waiting for the bue pill to work. Hemmorroids, and all other parts of the body,but must not put finger in coffee foam LOL They 3 year old or the teen (who probably knows more about sex then the parent) cannot see such blatant dispkay of (whispering here ) of SEX..there I said the word SEX. Watch what your kids watch on TV yourself, We do not need to cater to the holier than thous. Fiat sucks they are rolling oil leaks and will ruin whnat is left of Chrysler ,the only thing they have going is they have great ads.
        • 3 Years Ago
        @Storm
        You are aware of what the "little foam in her clevage" is, uh, meant to imply, right?
      acarrscarstar
      • 3 Years Ago
      heck no, run it.....
      • 3 Years Ago
      thought it was original, funny and great
      • 3 Years Ago
      ha ha ..........i think it's awesome...........
      eall869
      • 3 Years Ago
      Americans need to grow up. Too many BLEEPS in our lives. What happrnrd to freedom of speach????????
        metusmetu
        • 3 Years Ago
        @eall869
        It left, when you started spelling it wrong. (speech not speach)
        • 3 Years Ago
        @eall869
        I hate to be mean, but if you are going to talk about freedom of speech at least spell the word correctly.
      jneal11254
      • 3 Years Ago
      This is why the rest of the world thinks we are totally hung up. There would be a huge scandal if that commercial aired in the US, but I love it and it makes me want to buy her. I mean the car, of course.
        • 3 Years Ago
        @jneal11254
        Look for Michele Bachmann to 'rage against the machine'[fiat] at the next debate!
      bluuizzz
      • 3 Years Ago
      Really, American TV stations have greater restrictions than European ones?...with all the advertisements for smelly vaginas and limp penis's...I hardly think so..show it in it's completeness...in italian!
      D M
      • 3 Years Ago
      Funny commercial. But if a woman tryed to pull that bit on me. I would tell her. Bye! Bye! They think they are all so hot and good. Ha! ha! Sorry. Most don't have the time of day.. Sorry guys bow down to this crap.. Not me!
      • 3 Years Ago
      Wow, I hope this ad runs on US tv!
      Master Garry
      • 3 Years Ago
      America! let's lighten up already.
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