Dodge has been wise in reviving old nameplates to inject some excitement into its contemporary model lineup. Recent products like the Challenger and Charger – both named after classics from the brand's past – have drummed up a considerable amount of enthusiasm where names like Stratus and Intrepid could not. But don't expect that formula to be applied to everything Dodge puts out.

Contrary to rumors that the upcoming replacement for the Caliber would bear the name Hornet, a report from The Detroit News suggests that it will not. The nameplate originates from the Hudson Hornet that was built by the American Motors Corporation in the 1950s and the AMC Hornet that followed in the '70s before the company was subsumed into Chrysler. The original re-appeared as Doc Hudson in the computer-animated Pixar film Cars, and was revived off-screen for a concept car (pictured above) which Dodge showed in 2006.

The new production compact, set to compete against the likes of the Chevrolet Cruze and Ford Focus, will fill a critical role for Chrysler, which currently lacks a viable competitor in that vital segment. Whatever it's called, it's being jointly developed with Fiat and is expected to bow sometime early in the new year. We'll just have to wait to see what they call it.


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    • 1 Second Ago
  • 49 Comments
      Markus514
      • 3 Years Ago
      What about using the tried and true Dart name from the 1970s?
        ahjotah
        • 3 Years Ago
        @Markus514
        That would be excellent, but that would mean the car has some fairly big shoes to fill. The Dart is a cult classic. Hopefully it's a decent product either way.
          • 3 Years Ago
          @ahjotah
          [blocked]
          Archknight
          • 3 Years Ago
          @ahjotah
          People who have actually seen the car up close say that the interior is a shrunken version of the Charger, which I think is a brilliant move!!! Assuming they are trying to stick with nameplates that were iconic, the Dart name is a great fit. Whatever they call it let's hope it stays true to what they've been doing recently. The current lineup revamps, especially interior quality, is leaps and bonds ahead of what they were producing.
      clevermailname
      • 3 Years Ago
      Actually, the Hornet name originated with the Hudson Corporation 1951 before the merger with Nash occurred to create AMC.
      mjzalucki
      • 3 Years Ago
      The car pictured is the B-segment sub-compact concept car that was called the Hornet. The new C-segment compact sedan looks nothing like this at all, and it would not have been appropriate to call it the Hornet. I think Dodge should try to come up with a fresh new name that doesn't carry any baggage with it. They are supposed to announce it soon, let's hope it's good. This is going to be a crucial new product for the whole company.
      Ryan
      • 3 Years Ago
      I just want them to release the damn thing already. I've seen speculative photos, heard what the name WON'T be several times, and all of the rest. Just bring the damn thing out already!
      Justin Campanale
      • 3 Years Ago
      Call it the Dodge Demon! I wouldn't mind it being called the Neon, either.
      JayH
      • 3 Years Ago
      i think intrepid is a wicked cool name to be honest hehe what made the car's reputation what it was had nothing to do with its name lol
      mrbrian2334
      • 3 Years Ago
      The Hornet concept is still a pretty good looking car. Dodge should update it a bit and put it against the Fiest and Sonic. As for the actual car that's coming, I like Dart but agree it would have to be a damn good car since the original has such a cult following.
      Klinkster
      • 3 Years Ago
      KIA called. They want their car back...
        Hazdaz
        • 3 Years Ago
        @Klinkster
        If you actually followed the car industry (or simply read the article), you'd know that the car pictured is a concept car from 2006, which predates the Kia Soul by over 2 years.
        Autoblogist
        • 3 Years Ago
        @Klinkster
        Intelligence called, they said you didn't get the job.
      richardjoe
      • 3 Years Ago
      This looks as bad a the Nitro and will sell as well. Looks like a cross between a Scion IQ and the Nitro.
        ahjotah
        • 3 Years Ago
        @richardjoe
        Um, this is a concept from 2006 and has absolutely nothing to do with the actual car that's going to be released (which is a compact sedan).
          Frank
          • 3 Years Ago
          @ahjotah
          And, back 2006 this car was well received by the auto press and the "blogasphere", with all the usual comments like "Want", and "Where do I put my deposit?".
      Varcity
      • 3 Years Ago
      Why do they think that cross-hairs grille is attractive??? Did they not learn from the Nitro?
      Fonin
      • 3 Years Ago
      call it the Omni.
      Ace
      • 3 Years Ago
      Wow! No posted any stupid comments before me! That's great. Go on now, off with you!
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