The Jeep Wrangler is as much American icon as the Ford Mustang or Chevrolet Corvette, and Toledo, Ohio is rightly proud of its off-roader. If it's up to Sergio Marchionne (and it is), Wrangler production won't happen anywhere outside the northern Ohio town.

Allpar reports that at the event announcing the $1.7 billion investment to develop the next-gen Jeep Liberty, the Chrysler CEO also confirmed that the Wrangler will always be built in Toledo, adding that it's "unthinkable to assemble a Wrangler somewhere else."

While Wrangler production won't leave Toledo, production there remains limited to around 160,000 vehicles annually. The Wrangler's assembly plant was never designed for expansion, so increasing capacity would be an expensive proposition.


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    • 1 Second Ago
  • 28 Comments
      Xedicon
      • 3 Years Ago
      I for one, am a Sergio fan. I've been very impressed with how well he's grasped the culture surrounding Chrysler, and this is proof positive of the fact. So far he's been respectful of the Chrysler brand and the talent they have, letting them finally get to making some good products. I'm very curious to see what the upcoming Dart / Hornet will have to offer, as it'll be one of the first truly new products since Fiat and Chrysler joined forces. I do know that it will have to be a really amazing vehicle for the class, as the competition is very steep indeed. Only time will tell!
      Tom Paul
      • 3 Years Ago
      Holy Toledo! Glad to see OHIO get this distinction.
        oRenj9
        • 3 Years Ago
        @Tom Paul
        Too bad it doesn't make Ohio any less of a ****-stain place to live. I keep telling myself, "only a few more years."
      budwsr25
      • 3 Years Ago
      The wrangler will never sell a 160k units in one year so they don't need to worry about needing to expand. The jeep is way over priced for what it is. All the bells and whistles have taken the true meaning of the jeep away.
        XJ Yamaha
        • 3 Years Ago
        @budwsr25
        You have a great idea. I'd guess taking all the bells and whistles out would double, triple, maybe even quadruple sales!.........sarcasm.
        LeadHead
        • 3 Years Ago
        @budwsr25
        They sell every Wrangler they make. They've already sold over 100,000 from Jan-October of this year. Base MSRP is not any higher than a 90s Wrangler.
          cbee1234
          • 3 Years Ago
          @LeadHead
          What are you talking about? I bought a new 1990 jeep islander loaded with I-6 and auto trans with air but no hard top for 11500. Double that now to get MSRP.
        DrEvil
        • 3 Years Ago
        @budwsr25
        budwsr25: Can't see past your nose can you. I think there is enough demand GLOBALLY for the Wrangler. They seem to be especially loved in the Middle East. Google Jeep Arabia. They sure could use them in eastern europe. There is a market for Jeep. They'll sell everyone they build.
        mahalo5000
        • 3 Years Ago
        @budwsr25
        Not sure if you're right about that. Jeep has significant expansion plans in the export markets, all of which would be built in Toledo. In case you don't know, the BMW plant in Spartanburg, SC is the only plant in the world that build the X3, X5 and X6. About two-thirds of the production in that plant is shipped outside the US. So...Marchionne's plans are not without precedent and well within reason.....particularly with the installation of the diesel engine from the plant co-owned by GM and Fiat.
        evans1396
        • 3 Years Ago
        @budwsr25
        @budwsr25....don't let facts get in the way of your post.....Clearly you have not been tracking the sales numbers for the Wrangler. As of the end of October 2012 Jeep had sold 101,820 Wranglers just in the USA. In October alone they sold 9,892. Estimating to the end of December 2011 would place sales in the US alone at roughly 122,000. Adding in Canada sales which were up 65.4% year over year, and the remaining sales world wide, easily pushes the sales of the Wrangler to 160,000 per year. The addition of the new Pentastar V6 impacted sales dramatically and the plant is currently running at capacity to push out as many as they can.
        budwsr25
        • 3 Years Ago
        @budwsr25
        Just because the wrangler has a high resale value just means that there is alot people who like to over pay for a used car. Also if the jeep wrangler and the jeep line up in gereral is in such high demand then why is the company in such a hole.
          sirjaysmith
          • 3 Years Ago
          @budwsr25
          because Jeep ISN'T in a hole anymore, Daimler put them there, and Fiat is pulling them out. The Wrangler had nothing to do with it, in fact, the Wrangler was probably one of the few models supporting Chrysler as the company went on life support into bankruptcy. As for your idiotic original post, the Toledo plant that assembles the Jeep is at max capacity assembling those 160k units per year, your post was false and stupid before you even made it.
          LUSTSTANG S-197
          • 3 Years Ago
          @budwsr25
          Do us a favor and have a couple more Budweisers. Maybe you will come to your senses then. On a given day, I see almost as many Jeep Wranglers as I see Mustangs, so I think you are a little off. You must live in a place like Manhattan where the most common vehicle is the Checker Cab. LOL
          MAX
          • 3 Years Ago
          @budwsr25
          Were you asleep when they taught about supply and demand in high school economics? The Wrangler gets slightly better gas mileage than TuRDyota FJ (fake Jeep) and the same as a Tacoma. A new built in Toledo Ohio Jeep Cherokee is coming with an Alfa Romeo platform, a Tigershark engine and a state of the art ZF nine speed automatic. Mopar uber Alles.
        MAX
        • 3 Years Ago
        @budwsr25
        iT'S SO OVERPRICED IT HAS THE HIGHEST RESALE VALUE OF ANY VEHICLE SOLD! IFTHEY BUILT PICKUP AND DIESEL VARIATION THEY COULD EASILY BUST 160K UNITS. THEN NO ONE KNOWS HOW THEY COULD SELL OVERSEAS WITH FIAT'S DEALER NETWORK.
        LUSTSTANG S-197
        • 3 Years Ago
        @budwsr25
        "Overpriced for what it is"? How so? How many other vehicles on the road have the capabilities the Wrangler does? Heck, even most Jeeps ("The rugged, offroad brand") are CUV, "mall-crawlers", so how is that the case? Most trucks today are purely for show, with cushy all-independent suspensions, overweight, and no ground clearance. The Wrangler is the only truck with any real off-road capability anymore. I guess you could pay a great deal more for a used, H1 Hummer, or Land Rover if the Jeep isn't your thing.
      BG
      • 3 Years Ago
      Ironically, the 1940s predecessor, the Willeys Jeep, was assembled in UK, France, and possibly some other countries (maybe Holland?). Many of the Willeys are still used in Austria and Switzerland because they are narrow and can go up rough, steep mountain trails.
        Ramiro Leonardo Pina
        • 3 Years Ago
        @BG
        CJs also were built in Argentina (1956 - 1978), the Jeep Gladiator (1963 - 1967) and the Willys Jeep Station Wagon (1957 - 1970)
        EXP Jawa
        • 3 Years Ago
        @BG
        Let's not forget all the CJs, built under licence in India as well...
        • 3 Years Ago
        @BG
        [blocked]
          guyverfanboy
          • 3 Years Ago
          Wikipedia is a good jumping off point for research... :)
          • 3 Years Ago
          [blocked]
        gtv4rudy
        • 3 Years Ago
        @BG
        I know someone in Italy who a small collection of Willeys Jeeps in a barn
          gtv4rudy
          • 3 Years Ago
          @gtv4rudy
          I responded to' BG' and it ends up responding to 'Simon'. ... What is going on at Autoblog?????
      oRenj9
      • 3 Years Ago
      Awesome, but do you think we could get a diesel Wrangler? I'd love to have a new Wrangler as a beater car, but 17/21 is horrible mileage. If they can't do a diesel, at least put a DI turbo four in it.
      Kumar
      • 3 Years Ago
      I keep waiting for the headline: Marchionne says the US will get a diesel Jeep Wrangler this year.
        breakfastburrito
        • 3 Years Ago
        @Kumar
        Seriously, right? And the wrangler pickup... something is wrong with big corporate, when a singular individual can build a whole new company to provide the brute so many have wanted...
      ragtopdodge
      • 3 Years Ago
      Ohio should be grateful of the current administration saving Chrysler. Just sayin'...
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