While we already knew that the 2012 Subaru Impreza would spawn the XV crossover overseas, now we may know what it's official name will be when it hits North America: XV Crosstrek.

Motor Authority is reporting that the compact crossover will be called XV elsewhere, but for the NA market, Subaru will be appending the Crosstrek badge. Apparently Subaru thinks this will help to further differentiate the new variant from the Impreza. Nominally an all-new model, the XV follows the same basic recipe as the long-running Impreza Outback Sport, a lifted-suspension version of the Impreza hatchback. According to the report, the Japanese automaker will also be dropping the Impreza name from the new WRX, when it arrives in 2013.

So why the new naming scheme? Here are two speculative reasons. The first is that Subaru has already seen good sales results from similar moves in the past, like splitting the Outback and Legacy into two separate lines. The second is that Impreza is well-known as an inexpensive compact car. By divorcing its variants from their humble roots, it will likely allow Subaru to charge more for them.

As to the name itself, Crosstrek? Well, it may be a bit generic, but at least it's no B9 Tribeca.


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    • 1 Second Ago
  • 28 Comments
      Making11s
      • 3 Years Ago
      Generic name aside, I really want one.
      JonZeke
      • 3 Years Ago
      As long as it comes in OMG-look-at-me-you-peasant orange, then they call it whatever they want.
        • 3 Years Ago
        @JonZeke
        [blocked]
        Bill
        • 3 Years Ago
        @JonZeke
        Every car should come in look at me orange.
      Al Terego
      • 3 Years Ago
      Like it or hate it, this will sell like hotcakes in the northern regions of NA. The design, IMO, is 'cool' enough to attract the younger buyers while utility potential is also there to attract the buyers who aren't worried about looking 'cool' on their commute. Subaru has achieved a nice median with this design.
      _I_I_II_I_I_
      • 3 Years Ago
      I like this.
      ilikedags
      • 3 Years Ago
      congressman boehner approves of this color.
      NB
      • 3 Years Ago
      This will be a lot of fun offroad, onroad, in snow. I love the extra ground clearance.
      drewpy
      • 3 Years Ago
      so, with the separation of models, will the legacy wagon be coming back? i'd like mine as a 2.5gt with a stick and sunroof, please.
        • 3 Years Ago
        @drewpy
        [blocked]
      Steven Johnson
      • 3 Years Ago
      Looks like a Nissan Rogue to me...
        Bill
        • 3 Years Ago
        @Steven Johnson
        Nissan rogue has a silly looking D pillar like the morano and the crv. This looks cool.
      Wael Faddah
      • 3 Years Ago
      DAMN it , they still make ugly cars in 2011...
      TheHoff
      • 3 Years Ago
      Subaru to call Impreza crossover XV Crosstrek TheHoff to call Impreza crossover hideously ugly.
      • 3 Years Ago
      [blocked]
      You guy
      • 3 Years Ago
      "Nominally an all-new model, the XV follows the same basic recipe as the long-running Impreza Outback Sport, a lifted-suspension version of the Impreza hatchback." Are you on drugs? The OBS was a paint job and an option package. There was never a difference in ride height for the Impreza OBS... NEVER.
        tplgkg
        • 3 Years Ago
        @You guy
        A little to over confident my friend. http://www.cars101.com/subaru/impreza/impreza2011.html The OBS has always had a couple inches in ground clearance.
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