2013 Infiniti JX configurator

The production version debuted just this week at the Los Angeles Auto Show, and the 2013 Infiniti JX35 doesn't go on sale until spring 2012, but that hasn't stopped Infiniti from putting up an online configurator for its new three-row crossover, or releasing a trio of new videos.

Pricing starts at $41,400 (including a $950 destination charge), but Infiniti is offering some $12,000 worth of packaged options. We managed to load one up to the tune of $55,170. The JX will initially come in just two flavors: Front-wheel-drive and all-wheel-drive. Both will be powered by a 265-horsepower version of the ubiquitous Nissan 3.5-liter V6 mated to a continuously variable transmission. Infiniti lists an estimated fuel economy at 17 city, 23 highway for both models.

We're thinking six months is a long time to wait, and Infiniti seems to agree, as it's upping the ante for those interested in the new vehicle now. If you reserve a JX through its website and follow it through to purchase, Infiniti will give you his and hers Bose QuietComfort 15 Acoustic Noise Cancelling headphones or a Bose SoundLink Wireless Mobile Speaker.

Free Bose gear aside, it will be interesting to see how the JX fares once it hits the market, alongside the brand's smaller EX and FX crossovers. With Infiniti having pursued a performance-oriented, rear-wheel-drive-based brand strategy for the past several years, this new front-wheel-drive crossover would appear to represent a different direction for the marque. Check out the configurator, but not before clicking past the jump to watch a trio of videos that feature running footage and the JX's interior in detail.