Coda may not have a new model to show off at the 2011 Los Angeles Auto Show, but the company can still make news with a price drop. Or with something that is a price drop in all but name.

In September 2010, Coda said its all-electric Sedan would cost $44,900. Today, that was refined downward to a more-reasonable $39,900, putting the car somewhat closer to parity with the Ford Focus Electric (which starts at $39,200). The Mitsubishi i ($29,125) and the Nissan Leaf ($35,200) are both cheaper options for smaller all-electric vehicles. Coda's Thomas Hausch told AutoblogGreen that, since Coda hasn't actually sold any of the Sedans for the previously announced price, the new base price isn't a drop. More of a readjustment.

This is just one change that has happened since former GM exec Phil Murtaugh became Coda CEO. Hausch wouldn't give us specific details, but said that Murtaugh instituted "significant cost reductions" all along the development chain to make the car more robust and simple. One minor change that Coda weirdly isn't touting but could be due to the company talking about things a bit prematurely last year, as PluginCars' Brad Berman noticed, is that the Sedan will come with a 36-kWh battery pack instead of the 34-kWh pack that had previously been announced. Estimated range is still 150 miles. The change doesn't negatively affect the pack's stated reliability. Coda today announced an "industry leading" battery warranty that lasts for ten years and 100,000 miles.

One other thing: Coda has started production, and Hausch said the car is "sold out" until March or April of next year. All that means, though, is that enough people have paid the $99 reservation fee to claim a spot in line once the vehicles become available. The first deliveries should take place in January.
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CODA Automotive Announces Start of Production of Zero Emission All-Electric Flagship Sedan

Offers Best in Class Electric Vehicle Battery Warranty and Most Affordable Range with its 2012 Zero Emission Sedan

LOS ANGELES, Nov. 16, 2011 /PRNewswire/ -- CODA Holdings, a leading developer of all-electric vehicles and advanced battery systems, today announced that it started production of its zero emission flagship vehicle. Representing the company's commitment to deliver accessible, safe and reliable electric vehicles and clean technology to its customers, CODA will offer an industry leading 10-year, 100,000-mile battery warranty and starting US base price of $39,900 for their zero emission 2012 model year CODA sedan.

"We are excited to announce that we have started production of our all-electric CODA sedan," said Phil Murtaugh, CEO of CODA Holdings. "We dedicated this year to increasing efficiencies in order to bring down costs and as we go to market, we are committed to passing these savings to our customers. These progressions align with our mission of putting an electric vehicle into every garage and adding further confidence that CODA will provide dependable electric vehicles for generations to come."

The 2012 CODA sedan now combines an industry leading EV battery warranty with the best range per dollar of any electric vehicle on the market. To achieve this best value per dollar range, the CODA team leveraged its long-standing relationships within the industry and extensive production experience to create more efficient production processes. The 2012 model year CODA is now available for $29,900(i) in California, after federal tax savings up to $7,500(ii) and CA vehicle rebate of $2,500.

Through robust technology, durable battery chemistry and Active Thermal Management system, the CODA executive management team has also set the battery warranty to 10-years, 100,000-miles.

The CODA is the first all-electric five-passenger, mid-size sedan with full rear seating and trunk space that meets American drivers' daily transportation needs without an ounce of gasoline:

Delivers the longest range of any all-electric vehicle: A class-leading battery pack enables a fully charged CODA to go up to 150 miles(iii), almost five times the average daily commute.
Fast and Easy Recharging: Twice as fast as the leading competitor, a 6.6kW onboard charger provides 4 hours for 100 mile charge, 2 hours for 50 miles (6 hours for full charge).
Accelerates up to 85 mph with ease: the CODA features 134 horsepower and 221 lb-ft of torque, a regenerative braking system, and an air-cooled active thermal management system.

The first CODA Sedans are on display at the Los Angeles Auto Show from Nov. 18 through Nov. 27. More information and reservations for the CODA are available at www.codaautomotive.com.

About CODA Holdings

Headquartered in Los Angeles, CODA Holdings is a leading developer of advanced Lithium-ion power battery systems comprised of three key divisions: CODA Automotive, CODA EV Propulsion Systems and CODA Energy. Together with its JV partners, CODA is working to reduce dependence on oil and leading the way to a cleaner future through its electric vehicles and stationary energy storage products. The first consumer product available will be a zero emission four-door, five-passenger EV sedan with a full-size trunk that is designed to meet American drivers' daily transportation needs. For more information on the CODA sedan, visit www.codaautomotive.com.

(i) After state and federal tax savings, net as low as $29,900. MSRP $39,900, with federal tax savings from 0-$7,500. CA State rebate of $2500 – some states have higher rebates. Excludes tax, title and license. Initially available through online reservation process. Subject to change.

(ii) To help determine rebate eligibility, please visit http://www.irs.gov/newsroom/article/0,,id=206871,00.html/.

(iii) Actual range and vehicle performance will vary depending on personal driving and charging style, speed, conditions, weather and cargo load.


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    • 1 Second Ago
  • 24 Comments
      PR
      • 3 Years Ago
      I think alot of you guys are still thinking of the early beta prototype's interior and exterior design elements when you think about how the Coda looks. They really have done a pretty good job of updating it, based upon the new images available. In fact, I think all it really needs is an after-market grill insert and it would look caught up to 2009 styling. Still a touch behind, but not the 1990's look the Beta cars used to have. http://app.codaautomotive.com/CarConfigurator/Photos If you are OK with driving around your 2009 or earlier styling car right now, there is no reason why you wouldn't be just as comfortable in this car.
      Spec
      • 3 Years Ago
      Damn . . . Coda gets real. "putting the car somewhat closer to parity with the Ford Focus Electric" Closer in parity? It blows the FFE away considering that it contains a battery that 13KWH bigger than the FFE battery.
        EVnerdGene
        • 3 Years Ago
        @Spec
        It doesn't matter how big your battery if your mi/kw-hr sucks. I'll bet the Focus EV will out distance the CODA.
      EVnerdGene
      • 3 Years Ago
      ho hum
      Dan Frederiksen
      • 3 Years Ago
      if I were to guess, it's not because they realized the price was clueless but because it got too close to the model S. 40k is still super wrong. 30 maybe. maybe. and making the pack bigger is the wrong way
        2 Wheeled Menace
        • 3 Years Ago
        @Dan Frederiksen
        When will i be able to buy your DANmobile again? Since you know so much about designing electric cars, i can't wait to get one of those.
          Dan Frederiksen
          • 3 Years Ago
          @2 Wheeled Menace
          when the automakers realize they need to listen to me. you let me know when that happens, slick
          Chris M
          • 3 Years Ago
          @2 Wheeled Menace
          Knowing Frederiksen's engineering skills, the automakers will listen to him about the same time the Republican party chooses Hillary Clinton as their Presidential nominee.
      Spiffster
      • 3 Years Ago
      Wow, 36kWh battery... $39k... now we are talking! That's essentially the same price as the Focus EV but your getting 13kWh more battery! That's actually a decent package for the price! Props where props are due, go Coda!
      Nick
      • 3 Years Ago
      Now we're talkin. If only it would look better..
        Letstakeawalk
        • 3 Years Ago
        @Nick
        IMHO, it's classically conservative. Some people don't mind plain-vanilla, and I think it's a nice clean design.
      Spec
      • 3 Years Ago
      Why don't they create another model with 10KWH less battery and costs $7K less? That would make it affordable to many more people.
        Noz
        • 3 Years Ago
        @Spec
        Ask that of Tesla too..and Honda...and Ford.
        carney373
        • 3 Years Ago
        @Spec
        Because they're a no-name company and range is their only selling point over established names. Lower cost would just make buyers think "cheap and sketchy" and upon learning how extensive the involvement of Chinese companies is, it would only re-inforce that narrative. A higher price may actually help its market credibility.
      2 Wheeled Menace
      • 3 Years Ago
      This car just got more appealing. Now let's do something about the 1990's Daewoo/Kia look, please O_O..
      Spiffster
      • 3 Years Ago
      Dont hate me for saying this but, I think I would rather be seen in this, than a Leaf. It looks plane as hell but at least it doesnt look awkward. Just my opinion...
        carney373
        • 3 Years Ago
        @Spiffster
        My father would agree with you. A longtime Toyota Tercel and Echo driver who takes perverse pleasure in a plain Jane, low glamour look in his cars, he'd look askance at the Jetsons styling of the Leaf, while the Coda would look "normal" and "right" to him.
        Spiffster
        • 3 Years Ago
        @Spiffster
        Did I say plane... I meant plain... The coda does not look like a plane.
      Noz
      • 3 Years Ago
      This car will be an absolute hit with a sexy exterior /interior.
      Car Guy
      • 3 Years Ago
      That car makes me tired just looking at it............
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