The problem with most voice-recognition systems in modern cars is the stilted, unnatural commands required to execute even the simplest functions. Cadillac is supposedly working on bringing more natural voice commands to market with CUE, but Pioneer and its new Zypr voice-to-cloud platform aims to take it a step further.

Utilizing a tethered smartphone or embedded modem, the new system listens and acts on commands based on conversational direction. Say, "Play some music" and Zypr responses with "Which artist?" or "Which source?" Tell the system "I'm in the mood for Thai" and it will list off the nearest restaurants, provide Yelp ratings and allow you to get directions and email the address to your friends. Facebook and Google integration is also part of the package, and since it's all handled in the cloud, the expansion of sources and options is infinite. And Zypr won't just be limited to cars.

Pioneer wants the technology to find its way into every consumer electronics device on the market (for obvious licensing reasons), and with Apple's Siri functionality on the iPhone 4S putting a new emphasis on natural speech recognition, consumers will be demanding similar tech in almost everything they own within the next few years.

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    • 1 Second Ago
      Polly Prissy Pants
      • 3 Years Ago
      After the poor experience with my current Pioneer indash nav unit and their love affair with Apple (as if no other phone or media player existed) I think I'll pass too. Just give me an aux input and I'll use the Windows Phone I already have to do all that Pioneer promises and more.
      Mike Gaudiello
      • 3 Years Ago
      Yeah Pioneer, can we get this for the AppRadio that you guys put out and then abandoned 3 months later? Yeahhhh...
        • 3 Years Ago
        @Mike Gaudiello
        They have a history of that crap. Look at the debacle that was the F series.
      • 3 Years Ago
      As much as I love companies like Apple collecting everything I do with my phone via Siri, I think I will skip on this as well. 'Find me a restaurant?' 'What kind of restaurant are you looking for?' 'Mexican' 'How about ____?' 'Can I get directions for this?' So lets see what kind of stats can you collect off that information and sell to marketing / ad companies etc? Paranoia? Maybe...
      • 3 Years Ago
      I wouldn't buy a pioneer anything. 10 years ago I bought my first and it was complicated as crap for no reason, bought my second a year ago and they have learned nothing in 10 years. It's gone and I'm back to Sony. Should have never left you sony! The pioneer will be on eBay for $10. Free shipping.
      Basil Exposition
      • 3 Years Ago
      I have no desire to talk to a smart phone , a car, or any other inanimate object.
      • 3 Years Ago
      Siri can control cars…cool I just read another article today about the first Siri-controlled app to hit the app store.Here`s the link
      • 3 Years Ago
      Trying desperately not to become obsolete? It seems they should just become dumb connections and let handhelds/tablets do the work. Seriously, who wants ANOTHER device to pay for, learn, and sync content to when you already have it all in your pocket?
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