Some were shocked when Chevrolet announced six months before the Cruze went on sale here in the U.S. that its assembly plant in Lordstown, Ohio would be running three shifts to build the new small car. Three shifts suggested sales of more than 20,000 units per month, which seemed to some at the time as a big gamble considering the company's track record in the small car segment. But they hadn't experienced the Cruze yet, and neither had the American public.

Turns out that Chevy was right to turn the dial up to 11 on Cruze production, as demand for this global small car in the U.S. has remained high all year. Well, they were almost right. Now we've learned that Chevy plans to idle its Lordstown plant for one week starting November 28 because its supply of the Cruze has grown to large. Right now the company is sitting on a 70-day supply, while 60 days is usually considered an industry goal.

Rather than see the idle week as correcting a mistake, though, one should look at the decision to slow down production as evidence that GM isn't interested in making the same mistakes that lead it down the path to bankruptcy in 2009. The old GM would've kept cranking out Cruzes and used incentives and higher fleet sales to reduce supply. Instead, the new GM is giving the Lordstown workers, all 3,400 of them, their first break from building the Cruze in over a year.


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  • 37 Comments
      SekziWhiteBoy
      • 3 Years Ago
      too*
      P.Z. Dawkins
      • 3 Years Ago
      I think you meant "TOO large"
        • 3 Years Ago
        @P.Z. Dawkins
        [blocked]
        scotthureau
        • 3 Years Ago
        @P.Z. Dawkins
        Its an epidemic. Nearly every blog entry has a mis-used homophone - "two, to, too". Its almost as though some speech to text program like "Dragon Naturally Speaking" bonked.
      Mchicha
      • 3 Years Ago
      A plant that has been running no stop for a year needs maintenance sometimes.. I do not think workers are going home.. They will probably do some much needed maintenance work on the plant..
      Klinkster
      • 3 Years Ago
      Idling production of a new model in it's first year, Offering ridiculous $4k incentives in it's first year, All the while pumping out trucks to no abandon and well over 100+ days supply. This is the "New GM"...looks like the same old chaotic and inconsistent GM IMHO.
        Mchicha
        • 3 Years Ago
        @Klinkster
        Show me the $4000.00 off dealership for a Cruze, I will go buy one myself
      onewayroll
      • 3 Years Ago
      Good to see GM isn't falling back on it's old ways, we all know the Cruze is a good car and a good seller. enough said
      donnieorama
      • 3 Years Ago
      I can understand that--they overproduced a bit and now they're slowing down. No need for alarm.
      patrick
      • 3 Years Ago
      offer a small v6 or inline five like VW and it would sell. Nobody wants to hear a 4 banger on long trips
        Autoblogist
        • 3 Years Ago
        @patrick
        Have you ever heard a VW inline 5? You would never say something so stupid if you did.
      • 3 Years Ago
      [blocked]
      • 3 Years Ago
      [blocked]
        • 3 Years Ago
        [blocked]
      darkness
      • 3 Years Ago
      100+ days at Fairfax and work late on fridays, sane ol gm to me.
      David
      • 3 Years Ago
      Strangely, I see very few Cruzes around, like maybe 1-2 per day, if that. Maybe I just don't "see" them. They are pretty non-distinct on the street.
      mchlrus1
      • 3 Years Ago
      Now we've learned that Chevy plans to idle its Lordstown plant for one week starting November 28 because its supply of the Cruze has grown to large." *too
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